• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026
Coronavirus

How to be a ‘virtual fan’ at NBA, MLB, and other games this summer

Rey Mashayekhi
By
Rey Mashayekhi
Rey Mashayekhi
Down Arrow Button Icon
Rey Mashayekhi
By
Rey Mashayekhi
Rey Mashayekhi
Down Arrow Button Icon
August 12, 2020, 5:46 PM ET
Add Fortune on Google for similar content.

These are hard times for those who love to attend live sporting events. This week has brought more news of American sports leagues and teams deciding to either limit the number of fans able to attend their upcoming events, or opting to bar them entirely.

On Wednesday, it emerged that both the Masters and the Kentucky Derby—two of America’s most prestigious sporting events, which were already postponed from their traditional spring dates as a result of the pandemic—will go ahead this fall with no fans and significantly fewer fans in attendance, respectively.

Meanwhile, the NFL’s Washington Football Team announced Wednesday that it would play its 2020 season without fans in attendance at its home stadium. The team joins numerous other NFL franchises that have indicated they would have no fans or significantly fewer fans attending their games in the upcoming season.

Elsewhere, some leagues and their fans are making the best of an unfortunate situation. The NBA and the NHL as well as MLB are currently proceeding with their seasons even though fans are barred from attending—and each has taken its own unique approach to ensuring supporters still feel involved in the action.

Here’s a look at what each league is doing and how you can participate.

NBA

The NBA, which has resumed its season in its “bubble” at the Walt Disney World Resort in Orlando, has drawn plaudits for its particularly innovative approach to involving fans in its basketball games. At every game, the league displays more than 300 “virtual fans” on 17-foot-tall video screens standing next to the court—an arrangement made possible through a partnership with Microsoft. 

If you’re a fan, you can sign up for free through your favorite team to be featured on the screens. Though it’s worth noting that the league has a conduct policy that means unruly “virtual fans”—no different than the real ones who attend games in person—can be ejected for inappropriate conduct.

MLB

Things have proved a little more complicated for Major League Baseball, which is not playing in a bubble but rather at ballparks around the country. The league has been plagued by positive COVID-19 tests among its players, forcing numerous games to be canceled.

While physical baseball games are presently closed to fans, MLB teams have taken measures to include their supporters. Many allow fans to purchase cardboard cutouts of their faces that are displayed in the stands during games. The price of those cutouts range anywhere from $25 for Atlanta Braves and Philadelphia Phillies season ticket holders to a $500 donation to the Boston Red Sox Foundation that gets fans a cutout placed atop the famed “Green Monster” at Fenway Park.

Meanwhile, Fox’s decision to include fake, computer-generated fans in its MLB broadcasts has drawn plenty of mockery online.

NHL

And then there’s the NHL, which has resumed its season via two bubbles located in Toronto and Edmonton. Unfortunately there are no fans—real or virtual—involved in the hockey games. Still, those watching from home have gotten a kick out of the league’s use of its Jumbotrons, and four cooling fans placed in the stands in Edmonton quickly became Internet sensations among the NHL’s online fan community.

The absence of actual human fans from American sporting events is undoubtedly a blow for these sports and their respective products—especially during playoff games that are usually characterized by a raucous atmosphere that elevates the competitiveness and makes for more compelling contests.

What’s more, the absence of fans during the pandemic is costing the sports industry billions of dollars in revenue from ticketing and other income streams, something that could put a considerable dent in the economics of many sports for years to come.

But like American society at large, sports leagues and their teams have had to make the best of an unprecedented situation—and that includes doing what they can to ensure their fans, the economic and cultural lifeblood of their sports, feel as engaged as possible.

About the Author
Rey Mashayekhi
By Rey Mashayekhi
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-SuiteFortune 500: Titans and Disruptors of Industry
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 hours ago
Jon Gray
SuccessCareers
Blackstone’s president tells Gen Z that just being nice could land them a promotion because ‘people want you to win if you treat them in a good way’
By Preston ForeJuly 15, 2026
2 hours ago
sb
Commentarynational debt
The national debt is over 100% of GDP and most of Congress is ignoring wishes to rein it in. It’s time to amend the Constitution
By Steve H. Hanke and David M. WalkerJuly 15, 2026
2 hours ago
orange
North AmericaWorld Cup
‘Special thanks to the Scots for drinking all the beer’: Mass. governor seals World Cup with welcoming ceremony for an orange traffic cone
By Leah Willingham and The Associated PressJuly 15, 2026
3 hours ago
NordicTrack X24 Bike Review (2026): Expert Tested
HealthDietary Supplements
NordicTrack X24 Bike Review (2026): Expert Tested
By Christina SnyderJuly 15, 2026
3 hours ago
khalil
LawPalestine
Palestinian activist cites the Ku Klux Klan Act in suit accusing pro-Israel groups of conspiracy against student activists
By Jake Offenhartz and The Associated PressJuly 15, 2026
3 hours ago

Most Popular

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
1 day ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
23 hours ago
Current price of gold as of July 14, 2026
Personal Finance
Current price of gold as of July 14, 2026
By Danny BakstJuly 14, 2026
1 day ago
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
Banking
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
By Josh Funk and The Associated PressJuly 14, 2026
1 day ago
Current price of silver as of Tuesday, July 14, 2026
Personal Finance
Current price of silver as of Tuesday, July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago
Current price of oil as of July 14, 2026
Personal Finance
Current price of oil as of July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.