• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

A Global 500 CEO on leading through crisis

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
June 11, 2020, 8:09 AM ET

Good morning, Broadsheet readers! Sephora signs the 15% Pledge, Rep. Karen Bass has been fighting to reform policing for 30 years, and a Global 500 CEO reflects on leading through crisis. Have a peaceful Thursday. 

– Chain of events. When the coronavirus pandemic began to upend global supply chains in January, you could argue that no company was more affected than Flex. “I can’t think of something that’s essential that we’re not involved in,” says CEO Revathi Advaithi. 

Advaithi leads the $26 billion global manufacturing and supply chain logistics company, which makes everything from ventilators and other healthcare equipment to the infrastructure needed to keep the world’s communications systems functioning. She is one of few women of color to run a Fortune 500 or Global Fortune 500 company. 

Since the beginning of the coronavirus pandemic stateside, the Broadsheet has been asking executives to tell us how the crisis has affected their businesses; past interviews include Enterprise CEO Chrissy Taylor and Citi president and global consumer banking CEO Jane Fraser. I wanted to talk to Advaithi for several reasons, including the newfound resonance of supply chains with consumers; casual readers of business news may have never heard of the term before wondering why they couldn’t find toilet paper on store shelves. 

Flex’s supply chains are slightly more complex, and Advaithi shares some of those details here. She usually spends 60% of her time traveling to the company’s factories around the world (“Think of a country, I probably have been there in the past year,” she told me) but has been grounded in California since March.  

We conducted this interview before protests over police brutality and racism exploded across the country and around the world. While Flex sent a statement from Advaithi about demonstrations in Minneapolis—saying that “we have work to do until every black man can walk on the street without worrying about his life, until every black woman knows that she is safe in this country”—Flex declined to make Advaithi available to answer further questions about leading through this moment. 

Hopefully, some of her lessons about leading through the crisis of the coronavirus can apply to the multiple challenges the world is facing right now. Read the rest of our interview here. 

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

Plus: Black employees in the corporate world, Fortune wants to hear from you: Submit anonymous thoughts and anecdotes here to be included in a new series, Working While Black.

ALSO IN THE HEADLINES

- Chair in charge. Rep Karen Bass, chairwoman of the Congressional Black Caucus, is in charge of the House of Representatives' response to the death of George Floyd in police custody. Bass was a Los Angeles activist when Rodney King was beaten by police officers almost 30 years ago. She expected reform to policing then—and is leading the effort to achieve it now. LA Times

- Making up for lost time. Aurora James, a New York-based creative director, started the 15% Pledge, a campaign asking retailers to commit 15% of their shelf space to products from black-owned businesses. Sephora and Rent the Runway, led by CEO Jennifer Hyman, are two of the first major companies to sign on. New York Times

- Cori for Congress. Cori Bush has been an activist in the Black Lives Matter movement since the 2014 protests in Ferguson, Missouri. Now, Bush is running for Congress in the state. In this piece, she makes the argument for why we need a Black Lives Matter activist in Congress: Elle

- Ulta-matum. Major retailers are starting to review their physical stores as they chart the path ahead during and after the coronavirus pandemic. Zara announced it would close up to 1,200 stores yesterday, and Ulta Beauty, led by CEO Mary Dillon, is undertaking a review of the same question. Wall Street Journal

MOVERS AND SHAKERS: Patagonia CEO Rose Marcario is stepping down; the company is searching for a successor. Director Ava DuVernay, producer Lynette Howell Taylor, makeup artist Linda Flowers, and casting director Debra Zane were elected to the Academy of Motion Picture Arts and Sciences' board of governors for the first time. 

IN CASE YOU MISSED IT

- Speak first, debate later. PagerDuty was one of the first companies to put out a statement about the death of George Floyd, speaking out before several of its peer companies in tech. How did the company move so quickly? "I called my head of people and said, 'I'm going to make a statement,' not, "Do you think we should say something?" says CEO Jennifer Tejada. Protocol 

- Pandemic pressures. Before the coronavirus pandemic hit, Indian women were already dropping out of the country's workforce. The lockdown and economic crisis has now accelerated that trend—and has the potential to increase the number of arranged marriages. New York Times

- Mic drop. White women handed over their Instagram accounts to black women yesterday as part of the #ShareTheMicNow campaign to amplify black voices. On Kourtney Kardashian's account, followers heard from Endeavor CMO Bozoma Saint John; Sen. Elizabeth Warren's page was run by Planned Parenthood president Alexis McGill Johnson. Fortune

ON MY RADAR

New pro sports venture puts women’s sports in the players’ hands New York Times

As protests rage, more Democrats want Biden to pick woman of color as VP Politico

This filmmaker won't let Breonna Taylor be forgotten Vanity Fair

PARTING WORDS

"Being silent is never the answer. Everyone should have a voice in the matter and use it."

-Tennis star Naomi Osaka on why she's speaking up about police brutality

About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

What Microsoft’s new research tells CFOs about the ROI of AI
NewslettersCFO Daily
What Microsoft’s new research tells CFOs about the ROI of AI
By Sheryl EstradaMay 11, 2026
12 minutes ago
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
NewslettersFortune Crypto
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
By Jeff John RobertsMay 11, 2026
13 minutes ago
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
C-SuiteNext to Lead
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
By Ruth UmohMay 11, 2026
37 minutes ago
The next test of leadership is how well you manage your AI agents
NewslettersCEO Daily
The next test of leadership is how well you manage your AI agents
By Diane BradyMay 11, 2026
2 hours ago
Sharon Shmueli, left, and Tal Shlomo, right, sit and smile
NewslettersTerm Sheet
Exclusive: Index Ventures backs Frame’s $50 million bet that employees are still cybersecurity’s weakest link
By Lily Mae LazarusMay 11, 2026
2 hours ago
Apple presents its new user interface, "Liquid Glass," at its Worldwide Developers Conference on June 9, 2025 in Cupertino, California. (Photo: Andrej Sokolow/dpa/Getty Images)
NewslettersFortune Tech
Apple just might address those Liquid Glass issues
By Andrew NuscaMay 11, 2026
3 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
23 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
24 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.