• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
BMW Group

‘Cash for clunkers’: German auto giants ask for government help to stoke demand

By
Oliver Sachgau
Oliver Sachgau
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Oliver Sachgau
Oliver Sachgau
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 5, 2020, 7:15 AM ET
Add Fortune on Google for similar content.

Top German auto-industry executives will make their case that a new cash-for-clunkers program is needed to get Europe’s largest economy moving again.

Chancellor Angela Merkel is hosting a video conference on Tuesday with officials from the likes of Volkswagen AG, BMW AG and Mercedes-Benz maker Daimler AG to consider proposals to revive car sales.

VW Chief Executive Officer Herbert Diess and others have made public appeals for government incentives to purchase new cars, saying it would help suppliers, dealers as well as automakers recover from the coronavirus crisis.

They have high-level backers. Premiers of the states of Bavaria, Baden-Wuerttemberg and Lower Saxony—homes of BMW, Daimler and VW, respectively—are supporting a plan to pay a subsidy of 4,000 euros ($4,400) for low-emission cars as well as a 1,000-euro scrapping incentive, according to a tweet from Bavarian state leader Markus Soeder, a leading contender to succeed Merkel after her term expires.

Reviving auto demand will be “one of the key questions for the comeback of the German economy,” Lower Saxony Premier Stephan Weil said in an interview with Manager Magazin, calling for more aid for electric cars than diesel vehicles. “Without sales incentives, many people will initially have other things on their minds than buying new cars and other goods.”

Merkel’s administration though has cooled expectations as it considers a broader stimulus package. Finance Minister Olaf Scholz said the administration needs several weeks, with a decision on any support for auto demand not expected until late May at the earliest.

Sales across Europe cratered in April, falling by more than 96% in Spain and about 89% in France. Automakers are beginning to reopen factories, hoping to meet pent-up demand from consumers who are still largely under lockdown across the continent. VW officials have warned that production could soon stop again if deliveries don’t pick up.

Some carmakers have echoed Soeder’s demands that aid should be linked to a car’s ability to emit low levels of carbon dioxide, with the most generous incentives reserved for buyers of electric cars. Kia Motors Corp.’s European chief operating officer last week said he would support a CO2-based program, though he’d prefer one that covered all new cars.

Sustainability Shift

The coronavirus crisis hits carmakers at a sensitive time. Manufacturers are ramping up spending on electric vehicles to meet tougher emissions regulations and need profits from conventional vehicles to fund those investments.

As unsettled consumers shy away from buying cars, Germany needs to confront reality and support “models currently in serial production,” Thomas Steg, a senior VW official, said in an April 29 web conference with lawmakers.

But after Volkswagen’s diesel-cheating scandal, the industry faces more headwinds than in the past.

Lars Klingbeil, the general secretary of Germany’s Social Democrats, the junior partner in Merkel’s coalition, ruled out a decision on state support after Tuesday’s talks, adding that carmaker requests to support old technology are a no go. The industry could use past profits to stimulate sales, and any companies tapping aid shouldn’t pay dividends to shareholders, he said.

“There are question marks over some of the instruments proposed, and some of the appearances by top managers in the car industry in recent days have not made the discussions easier,” Klingbeil said on Deutschlandfunk radio. “Mistakes have been made in recent years, and now we have to see how we can reorganize the sector toward sustainability.”

–With assistance from Brian Parkin, Iain Rogers and Christoph Rauwald.

More must-read auto industry coverage from Fortune:

—From V-8s to ventilators: How Ford is pivoting during the coronavirus pandemic
—As German car dealers learn, the great reopening will take time
—Samsung, Nationwide, and GE just invested in A.I. startup Nexar
—Elon Musk calls COVID-19 lockdowns “fascist,” distracting from another Tesla earnings win
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: How tech is disrupting transportation

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Authors
By Oliver Sachgau
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Exclusive: Hera raises $27 million to tackle the unpaid caregiving that falls on daughters of the sandwich generation
NewslettersMPW Daily
Exclusive: Hera raises $27 million to tackle the unpaid caregiving that falls on daughters of the sandwich generation
By Emma HinchliffeJune 25, 2026
3 hours ago
stock
InvestingMarkets
How one chip stock reversed the global tech selloff, exposed AI’s ‘memory tax’ and made the case for an entire valuation regime change
By Nick LichtenbergJune 25, 2026
3 hours ago
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
PoliticsLarry Ellison
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
By Sydney LakeJune 25, 2026
3 hours ago
Paris court gives oil giant Total Energies half a year to tighten climate policies. Climate activists cry foul
EnergyEurope
Paris court gives oil giant Total Energies half a year to tighten climate policies. Climate activists cry foul
By The Associated Press, Molly Quell and Sylvie CorbetJune 25, 2026
3 hours ago
Students happy outside of school
SuccessColleges and Universities
One U.S. college is fixing tuition at just 10% of parental income: ‘We’re not hiding the cost of college behind secret formulas’
By Emma BurleighJune 25, 2026
4 hours ago
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
Personal FinanceInsurance
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
By Joseph HostetlerJune 25, 2026
4 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
12 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.