• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
TechApple

Apple focuses on what’s next amid coronavirus outbreak

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 28, 2020, 9:30 AM ET
Add Fortune on Google for similar content.

Subscribe to Outbreak, a daily roundup of stories on the coronavirus pandemic and its impact on global business, delivered free to your inbox.

Apple continues to plan new devices and components, even as the COVID-19 outbreak shows little sign of slowing down.

The tech giant still intends to release a new high-end iPhone this year, according to reports this week, but there’s debate over whether it will ship when most expect it to.

Meanwhile, Apple is considering changing the processor that it uses in its Macs, and a leaked memo says the company is considering opening its retail stores in April. Oh, and don’t bend the new iPad Pro.

Here are this week’s Apple news highlights

Apple’s $1 trillion market cap

Apple’s market capitalization, a measure of the value of the company’s value, slipped below $1 trillion this week. After reaching an all-time high of $327.85 in February, the company’s shares have declined 25%. Those shares rebounded 9% from Monday and Wednesday, closing at $247.74 on Friday, at a market value of $1.08 trillion.

Apple’s new COVID-19 app

Apple partnered with the Centers for Disease Control and Prevention, the Federal Emergency Management Agency, and the White House Coronavirus Task Force on a new COVID-19 website and app. The tools will let users answer the app’s questions about their risk factors for contracting COVID-19, as well as the symptoms they are experiencing. Apple will also share relevant information about COVID-19 and guidance about how users can protect their health. The free app is available to Mac, iPhone, and iPad users. People who are Windows or Android can access the information through an Apple website.

An iPhone debate

Will Apple’s next high-end iPhone, believed to be called the iPhone 12, actually be available in September, as expected? It’s unlikely, a Nikkei report said this week. The Japanese news outlet’s sources said that Apple may delay the iPhone 12 to October or November over fears consumer demand will still be sluggish in September, when the company typically releases new high-end phone. However, a report by Digitimes this week said the company still plans a September release. As always, only Apple knows the truth—and it’s not saying anything.

Aiming for a move to ARM

Apple plans to replace Intel processors in its Mac with chips designed by processor-architecture company ARM, TF International Securities analyst Ming-Chi Kuo told investors this week. Kuo expects Apple to start shifting to the new chips in 2021 and include them in more Mac models as time goes on. ARM-based chips, which Apple already uses in its iPhones and iPads, are substantially cheaper than Intel processors, according to Kuo. By switching to ARM in Macs, Apple could reduce its processor costs by as much as 60%.

Don’t bend the iPad Pro

Apple unveiled its new iPad Pro last week that comes with a more powerful processor than the previous model, released in 2018. However, in a YouTube video this week, video creator who goes by the name EverythingApplePro put the iPad Pro through a bendability test and found that if users bend the tablet from the sides, it could cause the frame and screen to crack. EverythingApplePro was able to crack the iPad Pro with only the force from the tester’s hands.

Another problem in Apple’s supply chain

Now struggling with the COVID-19 outbreak, India has instituted a three-week lockdown to slow its impact. As a result, Apple has been forced to shutter its India operations, and its manufacturing partners that are producing iPhones will need to shut down too. The moves will limit Apple’s already constrained supply of iPhones. Apple hasn’t commented.

Apple’s retail store push

With nearly 500 Apple stores closed worldwide, all eyes are on when they will reopen. In a leaked memo to staff obtained by 9to5Mac this week, Apple retail chief Deidre O’Brien said the company will begin reopening its retail stores in the first half of April. However, O’Brien cautioned that the timeline is fluid and that the stores will reopen on a “staggered basis.” Apple’s retail stores in mainland China are already open.

One more thing…

Apple CEO Tim Cook said this week that Apple was able to source 10 million N95 masks from its supply chain and has donated them to the medical community. N95 masks are critical to healthcare workers in the fight against COVID-19.

More must-read stories from Fortune:

—The coronavirus pandemic reveals how prepared the U.S. is for cyber conflict
—Countries are sending texts to warn about COVID-19. Should Trump?
—TikTok’s newest viral influencers? Personal finance stars
—With 5G, wearable devices are expected to become even more sci-fi
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: Best earbuds in 2020: Apple AirPods Pro Vs. Sony WF-1000XM3

Catch up with
Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

college
SuccessEducation
47% of Harvard seniors admit to cheating — and the problem existed long before ChatGPT
By Austin Sarat and The ConversationJune 23, 2026
1 hour ago
data
EnergyData centers
AI’s power hunger is turning electric utilities into Wall Street growth stocks — and customers may pay the price
By Conor Harrison and The ConversationJune 23, 2026
2 hours ago
Anthropic logo behind phone with Claude logo.
AIAnthropic
Anthropic launches Claude Tag, a tool that works like a virtual employee within Slack
By Beatrice NolanJune 23, 2026
2 hours ago
Cursor’s 25-year-old CEO turned a Discord server into a talent pipeline to build his $60 billion SpaceX-backed AI company
AIHiring
Cursor’s 25-year-old CEO turned a Discord server into a talent pipeline to build his $60 billion SpaceX-backed AI company
By Sydney LakeJune 23, 2026
3 hours ago
Fiona Fung, wearing a green blouse, speaks on stage with "Claude" written on the background.
Workplace Culturework culture
Anthropic engineering head says Claude Code made employees’ work a ‘lonely experience’—and it could hint at Big Tech’s bigger morale problem
By Sasha RogelbergJune 23, 2026
5 hours ago
un
EnvironmentData centers
‘It is time to come clean’: UN Secretary General calls out AI companies on their climate impact
By Alexa St. John and The Associated PressJune 23, 2026
5 hours ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
9 hours ago
Current price of silver as of Monday, June 22, 2026
Personal Finance
Current price of silver as of Monday, June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
Economy
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
By Jason MaJune 22, 2026
1 day ago
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
Success
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
By Preston ForeJune 22, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.