• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

gas prices

‘Can’t even give it away:’ Gasoline drops below $1 a gallon as U.S. economy locks down

By
Jeffrey Bair
Jeffrey Bair
,
Jackie Davalos
Jackie Davalos
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Jeffrey Bair
Jeffrey Bair
,
Jackie Davalos
Jackie Davalos
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 24, 2020, 5:39 AM ET
Add Fortune on Google for similar content.

London, Kentucky, became the first U.S. city to see pump prices fall below $1 a gallon as coronavirus-related lockdowns halt transit across the country — and it won’t be the last.

Several others are poised to join the club in the coming days as the pandemic crushes fuel demand and sends the economy to the brink of a recession. While cheap fuel usually spurs gas-guzzling Americans to hit the highways, the latest downturn in prices portends dark times ahead.

London Kentucky gas prices
David Carter and Cliff Williams fill their vehicles and gas cans with fuel at the Spur gas station in London, Kentucky on Friday, Mar 20, 2020. Carter and Williams were just a few of many who came to buy gas for .99 cents per gallon.
USA TODAY NETWORK/Reuters

“You almost can’t even give it away,” said Paul Bingham, head transportation economist at IHS Markit Ltd. “The price elasticity has totally changed. It’s full-on demand destruction.”

Nationwide, pump prices are headed for depths not seen since the Great Recession. Retail gasoline is expected to average $1.99 a gallon in the next two days and fall as low as $1.49 by mid-April, the lowest level in 16 years, according to Patrick DeHaan, head of petroleum analysis at Gasbuddy.

The downturn comes as large swathes of the country are under containment orders in an effort to curb the virus that’s killed more than 15,000 people globally. U.S. unemployment could rise 30% this quarter while the GDP may drop by 50%. In that environment, low gasoline prices won’t induce consumption in the way it typically does, and may instead be yet another indicator of a struggling economy.

Oklahoma City may be the next to reach sub-$1 gasoline, with two stations already at $1.05 on Monday afternoon, DeHaan said. Illinois also could soon join the list, as Chicago wholesale gasoline sold at a record-low 20 cents Monday morning, Bloomberg data show.

Pump prices are chasing gasoline futures lower. Futures in New York plunged 63% in March alone as coronavirus containment measures grip major U.S. cities, bringing the nation to an economic standstill. On average, about 28 cents in taxes and fees are added to the price of gasoline paid at the pump, according to RJO Futures, with the retail price typically lagging futures by about a week.

Prices would fall even further if it weren’t for the food-delivery drivers and long-haul truckers who are in high demand now that more Americans are self-isolating.

The last time an individual gas station sold fuel for less than $1 was in 2016 in Iowa, according to GasBuddy. The national average last held that level in 1999, U.S. government data show.

While $1 gasoline isn’t typical, “we could see sustained low retail pricing into August,” said Andy Lipow, president of Lipow Oil Associates in Houston.

“We’re in uncharted territory,” Bingham said. “It’s not just commuting patterns like going to work, it’s other indicators that go hand in hand with the economy and gasoline consumption. That shock is going to exceed what we saw in the Great Recession.”

More must-read stories from Fortune:

—Coronavirus economic relief proposals are overlooking the 57 million self-employed
—The workers the U.S. government deems “essential” amid the coronavirus pandemic
—Italy’s only ventilator maker works round the clock (and at cost) in coronavirus fight
—Which stores are open—and closed—during the coronavirus pandemic in the U.S.?
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: The greatest designs of modern times
Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business. It’s free to get it in your inbox.

About the Authors
By Jeffrey Bair
See full bioRight Arrow Button Icon
By Jackie Davalos
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

‘Baffling’: White House won’t publicly release AI model evaluation framework it reviewed today with OpenAI, Anthropic, Microsoft and others
White House
‘Baffling’: White House won’t publicly release AI model evaluation framework it reviewed today with OpenAI, Anthropic, Microsoft and others
By Emily ForliniAugust 4, 2026
2 hours ago
The remains of the German tugboat wreckage marked as UJ-106 in the Danube River.
Environmentwater use and conservation
Danube River’s shrinking water levels expose dozens of World War II ships
By The Associated Press and Marko DrobnjakovicAugust 4, 2026
3 hours ago
Firefighters work to extinguish a wildfire.
EnvironmentFire
Europe’s long, hot summer leads to thousands evacuated and fire operators dead
By The Associated Press, Derek Gatopoulos and Sylvie CorbetAugust 4, 2026
4 hours ago
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance — and cheap Chinese AI looms as giant security risk
AIDonald Trump
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance — and cheap Chinese AI looms as giant security risk
By Catherina GioinoAugust 4, 2026
4 hours ago
Man in black in front of a blue background.
Big TechSpaceX
SpaceX revenue surges to $7.8 billion, blowing past Wall Street expectations by nearly $1 billion
By Amanda GerutAugust 4, 2026
5 hours ago
New York Attorney General Letitia James looks to her right at a news conference.
LawDonald Trump
20 states and DC sue as Trump moves to share low-income families’ data with immigration authorities
By The Associated Press and Anthony IzaguirreAugust 4, 2026
5 hours ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
18 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
18 hours ago
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
AI
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
By Marco Quiroz-GutierrezAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
2 days ago
Current price of oil as of August 4, 2026
Personal Finance
Current price of oil as of August 4, 2026
By Joseph HostetlerAugust 4, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.