• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026
RetailMcDonald's

McDonald’s Is Wading Into the Chicken Sandwich Wars

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
December 2, 2019, 12:06 PM ET
Add Fortune on Google for similar content.

The nation’s biggest burger chain is turning its attention to chicken sandwiches.

McDonald’s has begun testing a chicken sandwich in Houston and Knoxville, Tenn. The moves comes after Popeyes saw staggering success with the introduction of its own chicken sandwich and continued sales growth at Chick-fil-A.

McDonald’s has faced substantial criticism from its franchisees for failing to have a chicken sandwich offering as Chick-fil-A grew. While McDonald’s has offered the McChicken sandwich for a long while, it was not seen as a viable competitor. The brand’s Chicken McNuggets have been a popular menu staple for decades.

The chain announced the trial via a Tweet Sunday afternoon. It is, in fact, rolling out two versions of the sandwich. The Crispy Chicken Sandwich, it says, is topped with butter and crinkle cut dill pickles while the Deluxe Chicken Sandwich is topped with tomatoes, lettuce, and mayo. Both are served on a buttered potato roll.

Houston. Knoxville. Lunch tomorrow? No beef. 🐔 😉 pic.twitter.com/ElVyhy2U4S

— McDonald's (@McDonalds) December 1, 2019

CNBC reports the trial will run through Jan. 26.

McDonald’s entry in the market comes roughly a month after Popeyes resumed sales of its chicken sandwich, which proved so popular at its launch that the company it sold out of its entire two-month inventory in just two weeks.

More must-read stories from Fortune:

—Why Trump is bad for business
—In the wake of Brexit, Amsterdam is the new London
—Saudi Aramco becoming the world’s biggest IPO hinges on the “greenshoe”
—A roundtable of investing experts share their best advice for 2020
—These are the jobs artificial intelligence will eliminate by 2030
Subscribe to Fortune’s Eye on A.I. newsletter, where artificial intelligence meets industry.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

nyc
North AmericaEconomics
Mamdani’s $50 World Cup jersey stunt proves some of the oldest criticisms of socialism correct: ‘The odds are extremely stacked against you’
By Nick LichtenbergJuly 15, 2026
2 hours ago
taco
HealthRestaurants
Taco Bell ‘voluntarily and temporarily’ cuts ingredients as investigators probe dodgy lettuce behind worst outbreak of its kind
By Mike Stobbe and The Associated PressJuly 15, 2026
5 hours ago
gus
Arts & EntertainmentAuction
Dinosaur bones market roars as T-Rex named ‘Gus’ sells for record $50.1 million to mystery bidder at auction
By Philip Marcelo and The Associated PressJuly 15, 2026
5 hours ago
Taco Bell pulls some items as parasite outbreak spreads
RetailTaco Bell
Taco Bell pulls some items as parasite outbreak spreads
By Daniela Sirtori, Lily Meier, Erinn Gardner and BloombergJuly 14, 2026
22 hours ago
Golfer at a bay.
C-SuiteSports
Topgolf’s CEO thinks the sport’s next star could get their start at one of its driving ranges
By Catherina GioinoJuly 14, 2026
1 day ago
camera
Arts & EntertainmentGen Z
Gen Z’s analog obsession is reviving a film camera market that digital killed
By Rotem Rozental and The ConversationJuly 14, 2026
1 day ago

Most Popular

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
1 day ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
1 day ago
Current price of gold as of July 14, 2026
Personal Finance
Current price of gold as of July 14, 2026
By Danny BakstJuly 14, 2026
1 day ago
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
Banking
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
By Josh Funk and The Associated PressJuly 14, 2026
1 day ago
Current price of silver as of Tuesday, July 14, 2026
Personal Finance
Current price of silver as of Tuesday, July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago
Current price of oil as of July 14, 2026
Personal Finance
Current price of oil as of July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.