• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesFortune Global Forum

IBM: The Fight Against A.I. Bias Is Never Over

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
November 20, 2019, 6:01 AM ET

The problem of bias—particularly racial and gender bias—in algorithms and artificial intelligence systems is bleeding into the public consciousness through a steady flow of unwelcome stories. According to IBM Research’s A.I. ethics chief, fixing the problem is no simple matter.

“Addressing this issue is really a process,” Francesca Rossi said Tuesday at the Fortune Global Forum in Paris. “When you deliver an A.I. system, you cannot just think about these issues at the time the product is ready to be deployed. Every design choice, not just training data, can bring unconscious bias.”

Rossi was responding to the suggestion that IBM’s AI Fairness 360 toolkit—a set of metrics that the company released last year in order to detect and remove hidden bias in datasets and machine learning models—could encourage a “checklist mentality” in companies that use it.

“There is not a moment where you check something and you’re done,” she said. “For us, these toolkits are a way for the community of researchers to understand together the best way to address the problem.”

But Rossi stressed that the solutions would not just come from A.I. researchers. “It’s important to understand that any one of these issues is not something that can be even identified and resolved by A.I. experts alone,” she said. “It tends to be addressed in a very multidisciplinary context and a very multi-stakeholder context.”

Rossi and Antoine Bordes, the co-managing director of Facebook’s A.I. Research unit, also discussed the issue of ensuring that the decisions made by algorithms were explainable—something that regulators, particularly in Europe, are increasingly keen on making happen.

“Is it explainability or interpretability?” mused Bordes. “Where we pivot more is interpretability… it’s more internal diagnostics.”

IBM’s Rossi, however, had a different take.

“Our two companies have completely different business models,” said Rossi, explaining that the users of enterprise A.I. see the issue as fundamental.”

“You may inject A.I. into companies where the decisions that are made are very high-stake, like the public sector, the judicial system [or] health care,” Rossi said. “You need to provide the possibility for accountability and redress.” In health care, she added, “for each decision you may want to provide different explanations to different recipients of the decision, such as doctors, patients and relatives.”

More must-read stories from Fortune:

—China has always trailed the U.S. in chipmaking. In the trade war era, will it catch up?
—After record floods, Venice assesses the damage and braces for more
—The trade war cost U.S. farmers their China market. A deal might not bring it back
—Why Mercedes’s self-driving trucks are set to overtake its robotaxis
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

burke
ConferencesAthletic Gear
The CEO of Trek Bicycle reads 52 books a year, hates smartphones, and thinks Milton Friedman was wrong
By Nick LichtenbergMay 6, 2026
5 days ago
mark
ConferencesHospitality
Hyatt’s CEO has built a ‘family’ culture for 20 years. Now he’s leaning on it
By Nick LichtenbergApril 30, 2026
11 days ago
sweet
ConferencesConsulting
Accenture’s Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
12 days ago
anirudh
Conferencesdisruption
Cadence CEO on the AI boom and human nature: ‘there are more tools, but the human part is not different’
By Nick LichtenbergApril 23, 2026
17 days ago
‘I think it’s a mistake’: Delta CEO Ed Bastian refuses to call it ‘artificial intelligence’ because it scares people
ConferencesDelta Air Lines
‘I think it’s a mistake’: Delta CEO Ed Bastian refuses to call it ‘artificial intelligence’ because it scares people
By Nick LichtenbergApril 22, 2026
18 days ago
Fortune Workplace Innovation Summit logo
ConferencesWorkplace Innovation Summit
Fortune Workplace Innovation Summit 2026 livestream
By Fortune EditorsMarch 23, 2026
2 months ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
12 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
13 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.