• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
TechAI

Booz Allen Creates ‘App Store’ for A.I.

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
November 4, 2019, 1:00 PM ET
Add Fortune on Google for similar content.

Booz Allen Hamilton, the publicly-traded consulting firm that counts many U.S. government agencies among its clients, is launching an “app store”-like marketplace for artificial intelligence software.

The marketplace, which the firm is calling Modzy, will include pre-trained A.I. models for performing specific tasks, such as recognizing buildings from aerial imagery. The models, which will be available under simple pay-to-use licenses, will come from both Booz Allen itself, from clients such as the U.S. military and Department of Homeland Security, and from commercial partners.

The initial outside commercial partners participating include Hypergiant, Orbital Insight, AI.Reverie, Apptek, CrowdAI and Paravision, Booz Allen said.

Booz Allen announced the new marketplace at semiconductor manufacturer Nvidia’s GPU Technology Conference in Washington, D.C.

Josh Sullivan, Booz Allen’s senior vice president for analytics and data science, said in an interview ahead of the announcement that the firm decided to create the marketplace after finding that many U.S. defense and intelligence agencies wound up replicating work. “The same facial detection algorithm has been built in 30 different places,” he said.

Not only does this approach waste money, time and resources, Sullivan said, it creates governance and accountability problems since it is difficult for agencies to keep track of exactly how A.I. is being used throughout their organization, let alone across government.

Sullivan said the marketplace includes a tool that lets managers keep better tabs on which A.I. models were being used by their organization.

Competing technology vendors, from cloud service providers such as IBM, Amazon, Microsoft and Google, to rival consulting firms such as Accenture, offer customers libraries of pre-trained A.I. algorithms and tools.

But some A.I. researchers and data ethics experts have raised concerns about this approach. Those buying pre-built models often have little to no insight into exactly what data was used to do train the software.

In a paper published earlier this year, researchers from Salesforce’s A.I. research lab raised alarm bells that this lack of transparency can compound the problem of hidden biases lurking in data.

For instance, DeepMind, the London-based A.I. company owned by Google-parent Alphabet, recently used data from the U.S. Department of Veterans’ Affairs medical system to create a A.I. that could help doctors determine which patients’ were likely to develop acute kidney injury, often days before their symptoms would have otherwise been detected. But, because the data used was from the V.A., women were underrepresented in the dataset and the A.I. software performed far worse in assessing the risks for female patients. DeepMind, to it credit, acknowledged this issue when it published its research — and DeepMind’s algorithm has not been used outside the V.A. But many pre-trained models are marketed without these kind of disclaimers. An unsuspecting customer might simply apply to model to patients in their hospital without realizing the model’s performance differed significantly between men and women.

“Pretrained models may embed biases in unknown and immutable ways while also enabling unintended negative uses,” the Salesforce researchers wrote.

In other cases, subtle differences between the training set used for the model and the data to which the model is now being applied lead to the A.I. software not performing as expected. Growing awareness of this problem among business executives has made some wary of paying for pre-trained models.

Sullivan said that Booz Allen has tried to address these issues by providing detailed performance and training information for each model available on its Modzy marketplace. Potential customers can see what dataset was used to train the model and get a view of the model’s accuracy under different conditions.

A.I. experts from Google and the University of Toronto suggested in 2018 this kind of information, which they called “model cards” (sort of like a baseball trading card for a piece of A.I. software) could help potential users understand the software’s origins, strengths and weaknesses. But the Salesforce researchers noted that such “model cards” did not guarantee that pre-trained models could be used safely on new datasets.

Sullivan said that he expected that in most cases clients would want to train the model on their own particular dataset before using it. Having the model pre-trained however, can shorten this training time considerably, he said.

The same Salesforce research noted that it was far less expensive to fine-tune a pre-trained model than to train one from scratch. In some cases, the researchers estimated fine-tuning popular A.I. models would cost just a few dollars in cloud computing costs, compared to tens of thousands or hundreds of thousands of dollars needed to train a model from scratch.

More must-read stories from Fortune:

—Twitter’s ban on political ads puts more pressure on Facebook
—The mobile price wars are on. Here’s how much you can save
—Nintendo finally has a mobile winner with Mario Kart Tour
—China’s 5G network is ahead of schedule, on a spectrum the U.S. can’t match
—Europe is starting to declare its cloud independence
Catch up with Data Sheet, Fortune’s daily digest on the business of tech.


About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

gas
LawAntitrust
Gas station owners have found a use case for AI, lawsuit says: colluding to fix prices
By R.J. Rico and The Associated PressJune 25, 2026
1 hour ago
g
AIunemployment
One of the Democratic Party’s brightest stars is co-founding a group to help with the coming AI jobs earthquake
By Josh Boak and The Associated PressJune 25, 2026
1 hour ago
apes
HealthAnimals
Scientists tickled monkeys to find if they have the same giggles as humans — and they do
By Adithi Ramakrishnan and The Associated PressJune 25, 2026
1 hour ago
GTA 6 release date is finally here—but the $80 price tag and missing disc have gamers furious
Arts & EntertainmentGaming
GTA 6 release date is finally here—but the $80 price tag and missing disc have gamers furious
By Whizy Kim and Tech BrewJune 25, 2026
4 hours ago
stock
InvestingMarkets
How one chip stock reversed the global tech selloff, exposed AI’s ‘memory tax’ and made the case for an entire valuation regime change
By Nick LichtenbergJune 25, 2026
7 hours ago
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
PoliticsLarry Ellison
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
By Sydney LakeJune 25, 2026
7 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
16 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
16 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.