• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvesting

Learning to Love—or at Least Live With—Those Painful Stock Market Losses

By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
October 12, 2019, 7:00 AM ET

The only thing we can be certain of as stock market investors is the fact that stocks will go down. We don’t know when and we don’t know how much but stocks have to fall at some point otherwise they wouldn’t offer a risk premium over other asset classes. There is no premium without the pain.

But not all losses are equal when it comes to investing in the stock market. There are different tiers of losses depending on where and how you’re invested in stocks. The way I see it, there are three main tiers of stock market volatility: (1) developed markets, (2) emerging markets, and (3) individual stocks.

Here is a breakdown of the hierarchy of stock market losses by each one:

Developed Markets

The S&P 500 is up 9 out of the past 10 years but investors in U.S. stocks are no strangers to massive drawdowns. This century alone, the S&P has been cut in half twice. Going back to 1928, you can see double-digit losses are quite common:

Although we’ve seen two huge market crashes over the past 20 years or so, U.S. stocks have actually become more stable over time. In the 18-year period from 1928 through 1945, the S&P 500 fell in excess of 25% on nine different occasions, roughly once every other year. In the 74 years since the end of WWII, the S&P has fallen 25% eight times or once every nine years and change.

Much of this had to do with the hangover from the Great Depression in that initial 18-year period but it’s also true that the United States was still something of an emerging market at the outset of the 21st century, thus making stocks and the economy more volatile.

Emerging Markets

One of the best parts about investing in emerging market stocks is there are far more opportunities to buy in at lower prices than their developed market counterparts. The worst part about investing in emerging market stocks is those buying opportunities mean these developing nations see their markets fall more often.

Since 1994, emerging market stocks have twice as many double-digit drawdowns as the S&P 500. While there have been 13 different 20% or worse losses in emerging markets, U.S. stocks have experienced just two standard definitions of a bear market (although there have been 3 losses of 19% and change in that time in the S&P 500). There have also been 4 times as many 30% losses in the MSCI EM Index.

Emerging markets typically offer much higher economic growth prospects than developed markets but it’s often accompanied by growing pains for investors. This pain is amplified even more for those holding individual stocks.

Individual Stocks

Netflix is one of the most recognizable companies in the world because so many of us watch TV shows and movies on the streaming platform. They also boast one of the best-performing stocks of the century. Since going public in 2002, the Netflix stock price is up just shy of 24,000%! That’s slightly better than the 277% total return on the S&P 500 in that time.

But the price of admission for those enormous gains has been enormous losses along the way. Here is the drawdown profile for Netflix since going public:

By my count, the company has seen its stock price fall in excess of 20% eighteen times or basically once every year it’s been public. NFLX has fallen 30% or more 11 times and on 3 separate occasions, the stock has dropped more than 70%. And the worst losses were experienced outside of the Great Financial Crisis. The stock fell 70% in 2002, 75% in 2005, and 82% in 2012.

The stock is currently down more than 30% from its high watermark in 2019. This would seem scary to those invested in the broader stock market, where the S&P 500 has seen just a 6% peak-to-trough drawdown on the year. But this is the way things work when investing in individual stocks, especially the high-flyers. The stocks with the largest gains often come with the largest losses. It’s a package deal. And this is one of the biggest gainers over this time. Just think about how bad some of the losses can be on the losing stocks.

Investing in the stock market is never easy because the threat of loss is ever-present. But those losses aren’t always evenly distributed. Investors in certain segments of the market deal with losses more frequently than others. No investor is guaranteed a specific return simply because they accept more risk in their holdings.

But anyone looking to earn a premium return on their capital over the rate of inflation must be willing to accept losses over the short-term for the opportunity to earn gains over the long-term.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management.

More must-read stories from Fortune:

—How the man who nailed Madoff got GE wrong
—Is a “viral recession” coming? Why social media could amplify the next economic contraction
—10,000 jobs on the line as HSBC mulls its future in Europe
—Why the repo market is such a big deal—and why its $400 billion bailout is so unnerving
—If you think there’s something strange about the 2019 IPO market—you’re right
Don’t miss the daily Term Sheet, Fortune’s newsletter on deals and dealmakers.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

CryptoCryptocurrency
Foreign exchange startup XFX raises $17 million to help businesses go between cash and stablecoins
By Ben WeissMarch 26, 2026
11 minutes ago
John Zhao smiles and crosses his legs
Startups & VentureHealth
Exclusive: Blossom Health raises $20 million to bring an AI ‘copilot’ to psychiatry
By Lily Mae LazarusMarch 26, 2026
11 minutes ago
NewslettersTerm Sheet
The one-person unicorn: Myth, miracle, or the future of startups?
By Allie GarfinkleMarch 26, 2026
30 minutes ago
Business professional typing on keyboard with holographic AI interface, command prompt and chat widgets, showcasing generative assistant, automation, data processing and digital workflow. AI interface
NewslettersCFO Daily
CFOs believe AI is paying off. Researchers aren’t so sure—yet
By Sheryl EstradaMarch 26, 2026
34 minutes ago
meta
LawSocial Media
Meta, YouTube face thousands of cases on whether they harmed children after bellwether cases go against them
By Morgan Lee and The Associated PressMarch 26, 2026
52 minutes ago
postal service
LawU.S. Postal Service (USPS)
Postal Service to hike prices 8% on popular services on rising transportation costs
By The Associated PressMarch 26, 2026
55 minutes ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
21 hours ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
17 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.