• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Unilever’s Plastics Pledge: CEO Daily

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
October 7, 2019, 6:01 AM ET

Good morning. David Meyer here in Berlin, filling in for Alan.

Unilever is one of the world’s most prolific producers of what becomes plastic trash, so it’s heartening to see that the domestic goods company intends to halve the amount of new plastic it uses in its products by 2025.

Around a third of the reduction will come from simply using less plastic of any kind in its packaging. The rest will be down to recycled plastic, and non-plastic alternatives—though CEO Alan Jope said in a BBC interview that too much glass means a bigger carbon footprint on the logistics side. Unilever’s target is notably more aggressive than rival Procter & Gamble’s plan to halve its own plastic use by 2030.

So what prompted this latest episode in Unilever’s sustainability drive, which was famously championed by former CEO Paul Polman? According to Jope, it comes down to customer expectations—specifically, the “purpose and sustainability” demands of millennials and the younger Generation Z.

“This is part of responding to society but also remaining relevant for years to come in the market,” Jope said in the BBC interview. “We profoundly believe that sustainability leads to a better financial top and bottom line.”

There are certainly good reasons to believe that. As research showed earlier this year, strong corporate citizens generally have better-performing stocks over the long term—and environmental performance is a strong driver of higher net margins.

Unilever itself said last year that its “sustainable living brands” (including Vaseline, and Ben and Jerry’s) were growing almost 50% faster than the rest of the business, while delivering the lion’s share of its turnover growth.

But that said, some continue to call for a complete phase-out of plastics, rather than just a reduction.

For example, read this piece by Allbirds co-founders Tim Brown and Joey Zwillinger, which went up on Fortune.com this morning. “Recycling plastic is a decent solution, but based on fundamentally backward logic,” they write. “We shouldn’t glamorize recycling because it finds new uses for a bad material. Instead, we need to stop using the bad material in the first place.”

More news below.

David Meyer
david.meyer@fortune.com
@superglaze

TOP NEWS

GM Strike

GM's longest-running strike seems set to continue after talks—in the words of the UAW union's top negotiator—took "a turn for the worse." There had been hopes on Friday of a weekend breakthrough. GM spokesperson: "We continue to negotiate in good faith with very good proposals that benefit employees today and builds a stronger future for all of us." Wall Street Journal

Houston Rockets

Daryl Morey, the general manager of the Houston Rockets, has apologized after tweeting support for pro-democracy protestors in Hong Kong. The now-deleted tweet upset the authorities in China, where the U.S. National Basketball Association does big business. Morey: "I have always appreciated the significant support our Chinese fans and sponsors have provided and I would hope that those who are upset will know that offending or misunderstanding them was not my intention." CNBC

HSBC Cuts

HSBC may slash as many as 10,000 jobs as part of a cost-cutting drive under interim CEO Noel Quinn. The banking giant's headcount currently runs to around 238,000. The Financial Times reports that high-paid roles will be targeted, and that Quinn's predecessor, John Flint, was ousted partly because he didn't make difficult job-cut decisions. FT

Glyphosate Trials

Bayer has announced the delay of a pending, Roundup-related U.S. lawsuit against it. The case of Winston v. Monsanto was due to commence next week but is now postponed until next year at least, which means the focus this year is now firmly on Bayer's appeals against three glyphosate rulings that have already gone against it. Reuters

AROUND THE WATER COOLER

Broadcom Measures

We have written before about the rare "interim measures" that the EU's antitrust authorities has been threatening to impose on Broadcom. The FT now reports that they will be levied this month, forcing the U.S. chipmaker to change its allegedly anti-competitive behavior even before a formal finding that it has broken EU competition rules. FT

Market Correction

JPMorgan Chase analysts reckon the current market correction is about halfway done. Cross-asset fundamental strategy chief John Normand: "Since corrections tend to be largest when markets are expensive and over-owned and when market depth is poor, these indicators give a sense of vulnerability even if they cannot anticipate the timing of a random shock…Entering October, vulnerabilities were moderate rather than high." Bloomberg

Japan Display

Japan Display, which makes currently-unfashionable liquid crystal displays and is therefore unprofitable, hopes to secure $468 million in desperately-needed funding by the end of the month. The Apple supplier says there's still a lot of demand for cheap phones that use LCD displays rather than the more vibrant organic light-emitting diode (OLED) screens. Reuters

Wealth Taxes

The New York Times has an interesting piece on how, while it wasn't true a decade ago (when Warren Buffett claimed as much) that the wealthy pay a lower tax rate than the middle class, it is true now. In fact, last year was the first on record in which the 400 wealthiest Americans paid a lower total tax rate than any other income group. NYT

This edition of CEO Daily was edited by David Meyer. Find previous editions here, and sign up for other Fortune newsletters here.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersCEO Daily
Rishi Sunak tells CEOs to move fast on AI—or risk landing on the wrong side of the K-shaped economy
By Kamal AhmedMarch 26, 2026
8 minutes ago
NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
17 hours ago
NewslettersMPW Daily
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
18 hours ago
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
NewslettersCFO Daily
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
22 hours ago
NewslettersTerm Sheet
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
23 hours ago
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
NewslettersCEO Daily
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
24 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
19 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.