• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Twitter, Unable to Control Its Worst Elements, Rolls out a Site Redesign

By
Xavier Harding
Xavier Harding
Down Arrow Button Icon
By
Xavier Harding
Xavier Harding
Down Arrow Button Icon
July 16, 2019, 2:00 PM ET

On Monday, Twitter officially launched its updated interface on desktop for the web.

The social media site began testing the new version of its site back in September 2018. The new look better resembles the site’s experience on modern smartphones. At the start, the new look was optional, and only available to some. Now, the redesign will be mandatory for Twitter users, disabling their ability to switch to the social network’s legacy layout.

This fresh coat of paint arrives on the heels of other updates Twitter has made, like the ability to add a photo or video to a retweet, the option of bookmarking a tweet and, most notably, the doubling of the tweet length character limit to 280.

Twitter’s introduction of new features has kept the experience of using the site fresh, but according to many users, the company still has work to do in addressing hate speech and trolling on its platform. “You can’t tech your way around racism and harassment,” University of Maryland professor and director of UMD’s Social Intelligence Lab Jen Golbeck tells Fortune.

“Twitter continues to release new features and designs and I argue that it’s not going to win people over to the platform,” she says. “The reason: people think Twitter is a nasty dangerous place.”

While the social site is one of many that offers an unprecedented level of connection, many of its users also have used Twitter, despite an unprecedented level of abuse that has driven some users to close their accounts.

The reveal of new Twitter features in the face of continued misbehavior from its users have caused people to question Twitter’s priorities. One user, for example noted that they would rather have the trolls silenced and reduced bots back when the company first announced the change to 280 characters. They weren’t alone. Many rallied around similar tweets questioning Twitter’s order of operations.

twitter: what do you guys want

everyone: get rid of the nazis and fix the report system

twitter: did I hear 280 characters

— Goth Ms. Frizzle (@spookperson) September 26, 2017

Still, the social media site has taken some steps forward, in the fight against hate speech and misinformation. In 2016, Twitter added the ability for users to hide specific content from their feed. The company limited online trolls even further in 2018. In an update, the company analyzed tweets for certain behavior to determine which would be more prominently touted and which tweets may be more hidden.

This month, Twitter has put forth a zero-tolerance policy against tweets that discriminate on the basis of religion. In a July blog post, the company revealed that reporting a tweet that dehumanizes a religious group would result in Twitter requiring the user to delete their tweet. Furthermore, in a 2019 report, the company touted receiving 16% fewer abuse reports from users being harassed by stranger accounts and a 60% faster abuse response time, by the company’s measure.

But there’s still work to be done. Traditionally, Twitter has flip-flopped on its fake news stance if the user is popular enough. Alex Jones, host of the conspiracy theory show Info Wars, experienced this first hand. Twitter first supported Jones ability to remain on the site, doubled-down on the position, and then later banned both Jones and his show from having accounts on the site

More recently, the company has taken a hands-off role with President Trump’s recent racist tweets towards congresswomen Alexandria Ocasio-Cortez, Ilhan Omar, Ayanna Pressley and Rashida Tlaib. Without naming the public officials, Trump noted that “‘progressive’ democrat congresswomen” could go back to where they came from if they have thoughts on how government should be run. While the public officials are all people of color, all but Omar are born in the United States. Trump’s racist rhetoric still resides on the site.

In a move to address Trump’s brazen tweeting habits, the company noted that it would begin flagging tweets that are against site guidelines but are of legitimate interest to the public. At the time of this writing, Trump’s tweet is without said flag.

It may be near impossible for Twitter to strike the right balance between issuing updates that make the service more fun to use and updates that reduce abuse, making the service usable for women and people of color. Golbeck notes that while websites require updates, it’s important to keep things in perspective. “I’m wary of criticizing this new design itself; platforms need to update and some of these features are good and useful,” she says.

“However a lot of social media companies need to understand that they’re not just tech companies—they’re also social platforms with social problems that require proper insight and solutions,” she adds. “Until they start enforcing their policies in a consistent way, I expect the situation will stay the same.”

More must-read stories from Fortune:

—What people get wrong about artificial intelligence and China

—A new A.I. is running the table against poker pros. Is business strategy next?

—How IBM is fine-tuning its Wimbledon tech

—For Uber riders, guaranteed comfort, comes at a cost

—Listen to our new audio briefing, Fortune 500 Daily

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Xavier Harding
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
57 minutes ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
57 minutes ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
2 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
3 hours ago
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
C-SuiteFinance
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
By Shawn TullyMay 10, 2026
3 hours ago
UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
12 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
18 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
23 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.