• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
MPWMost Powerful Women

The Best Business Leaders Aren’t CEOs. They’re COOs

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
December 12, 2018, 4:05 PM ET
Alda Leu Dennis of Initialized Capital, Sima Sistani of Houseparty, and Deeptha Khanna of Johnson & Johnson with Fortune's Leigh Gallagher at the 2018 Most Powerful Women Next Gen summit in Laguna Niguel, Calif.
Alda Leu Dennis of Initialized Capital, Sima Sistani of Houseparty, and Deeptha Khanna of Johnson & Johnson with Fortune's Leigh Gallagher at the 2018 Most Powerful Women Next Gen summit in Laguna Niguel, Calif. Stuart Isett/Fortune
Add Fortune on Google for similar content.

OK, so they may be a little biased.

But three top executives—one general partner, one president, and yes, one COO—argued at Fortune’s Most Powerful Women Next Gen summit in Laguna Niguel, Calif. on Wednesday that the world should train the limelight a little less on the chief executive officer and a little more on the chief operating officer.

You know, the person who’s actually getting things done. (Ahem.)

“It’s actually to the detriment of the company that the visionary has the power because often that person is not equipped with the information” to actually run the company and make decisions, argued Alda Leu Dennis, general partner (and former COO) at Initialized Capital.

It’s no disrespect to the CEO, of course; that executive has an important role to play. But perhaps we should rethink the power structure of the modern company to give the organization’s visionary less of it, the executives seemed to say.

You want to avoid operational leaders simply “cleaning up the mess” of a CEO, said Houseparty co-founder and COO Sima Sistani. It’s better for a COO to focus on “making the company better” through “execution.” Unfortunately, in today’s get-me-a-Sheryl-Sandberg world, “women, more often than not, become a scapegoat.”

Gender came up several times during the panel discussion, which was moderated by Fortune’s Leigh Gallagher. The technology industry in particular is packed with young white male CEOs; that’s a hazard to the balance of any leadership team, let alone an entire company.

Sistani said that prioritizing diversity and inclusion “has to be a value, has to be a core tenet of the founding team.” Her company, for example, allowed 12 to 18 weeks of paid family leave, beyond parental, from its first day. That’s a credit to a diverse leadership team, she said. “It has enabled us to hire and retain diverse talent.” Ironically, she added, the first employees to take advantage of the policy were new fathers—but crucially, its existence has helped change minds so that employees of all genders “think that’s the norm.”

Diversity is reflected in numbers, but inclusivity means empowerment, Sistani said: “It’s not just about the numbers. It’s about empowerment, agency, making people feel they can be change-makers in your organization. Diversity is about perspective.”

Deeptha Khanna, president of the global baby care unit of Johnson & Johnson’s consumer business, agreed. “Diversity is a number,” she said. “But inclusiveness is a behavior.”

In contrast to Leu Dennis and Sistani, Khanna took a different perspective on the COO’s balance of vision and execution. Though she agreed that operational excellence is absolutely essential in the role—”You can’t anything done without people focused on operations…you have a responsibility to deliver results,” she said—she said the lack of COOs in Fortune 500 companies, compared to tech startups, is a sign that some vision is necessary to back all that action.

“In the industry I’m in, in general, they don’t distinguish between operations and executives,” she said—because excellence in both areas is expected in the same role.

Not that there aren’t commonalities. Sistani offered a metaphor for her role in her fast-growing organization.

“I see my job as being the doctor,” she said. “When you’re scaling, every week or month could be incredibly different. I operate triage.” In the beginning, Sistani needed to recruit talent and pay them, so she functioned as HR lead until those tasks were set and delegated. “I just suture and put it out there and figure out how to operationalize it and make it efficient. If I’m doing my job well, I’m putting myself out of a job every month. That’s how I see it.”

Then she cited attorney Anita Hill, who spoke at the conference earlier that day: “It’s about power and alignment.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

rp
CommentaryLaw
Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool
By Rachel ProffittJune 23, 2026
1 day ago
astronaut
Commentaryspace
NASA just named an all-male crew for ‘Artemis III’: what’s a woman to do?
By Savanah F.S. Bray, PhDJune 22, 2026
2 days ago
gg
PoliticsElections
‘People are tired of hearing what government can’t do’: Democratic Socialists surge nationwide
By Matt Brown and The Associated PressJune 20, 2026
4 days ago
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
C-SuiteLeadership
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
By Phil WahbaJune 20, 2026
4 days ago
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPWSports
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
5 days ago
Arianna Huffington swears by one boundary to switch off from work every night—and Ralph Lauren’s CHRO says it’s the best thing she’s ever done too
SuccessDay in the Life of a CEO
Arianna Huffington swears by one boundary to switch off from work every night—and Ralph Lauren’s CHRO says it’s the best thing she’s ever done too
By Orianna Rosa RoyleJune 19, 2026
5 days ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
11 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.