• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPrivacy

Twitter Under Formal Investigation for How It Tracks Users in the GDPR Era

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
October 12, 2018, 7:13 AM ET

Twitter is being investigated by Irish privacy authorities over its refusal to give a user information about how it tracks him when he clicks on links in tweets.

When Twitter (TWTR) users put links into tweets, the service applies its own link-shortening service, t.co, to them. Twitter says this allows the platform to measure how many times a link has been clicked, and helps it to fight the spread of malware through dodgy links.

However, privacy researcher Michael Veale, who works at University College London, suspects that Twitter gets more information when people click on t.co links, and that it might use them to track those people as they surf the web, by leaving cookies in their browsers.

As is his right under the new General Data Protection Regulation (GDPR)—the sweeping set of privacy rules that came into effect across the EU in May—Veale asked Twitter to give him all the personal data it holds on him.

The company refused to hand over the data it recorded when Veale clicked on links in other people’s tweets, claiming that providing this information would take a disproportionate effort. So, in August, Veale complained to the Irish Data Protection Commission (DPC), which on Thursday told him it was opening an investigation. As is common with big tech firms, Twitter’s European operations are headquartered in Dublin, which is why Veale complained in Ireland.

“The DPC has initiated a formal statutory inquiry in respect of your complaint,” the watchdog said in a letter to Veale. “The inquiry will examine whether or not Twitter has discharged its obligations in connection with the subject matter of your complaint and determine whether or not any provisions of the GDPR or the [Irish Data Protection] Act have been contravened by Twitter in this respect.”

The regulator also said the complaint was likely to be handled by the new European Data Protection Board—a body that helps national data protection authorities coordinate their GDPR enforcement efforts—as Veale’s complaint “involves cross-border processing.”

When Twitter told Veale that it would not hand over the data it held on his tracking via t.co links, it claimed the GDPR allowed it to do so on “disproportionate effort” grounds. However, Veale said Twitter was misinterpreting the text of the law, and that this exemption cannot be used to limit so-called access requests, such as the one he made.

This appears to be the first GDPR investigation to be opened in relation to Twitter. Veale recently prompted a similar probe into Facebook, again over a refusal to hand over data held on users’ web-browsing activities, but Facebook (FB) was already the subject of multiple GDPR investigations.

“Data which looks a bit creepy, generally data which looks like web-browsing history, [is something] companies are very keen to keep out of data access requests,” said Veale.

The researcher said Twitter was definitely recording the times at which users clicked on links, and probably also information about the kinds of device they were using. He added that it was technically possible for Twitter to determine the user’s rough location—Twitter’s privacy policy says advertisers might collect IP addresses when people click on their links—but it was unclear what Twitter did with the information it harvested through its t.co service.

“The user has a right to understand,” Veale said.

If companies are found to be breaching the terms of the GDPR, they face fines of up to €20 million ($23.2 million) or up to 4% of global annual revenue, whichever is bigger. Twitter’s 2017 revenues totalled $2.4 billion, so in theory a GDPR fine could run to $96 million for the company—though this would require the Irish DPC to decide the offense was particularly egregious.

Twitter declined to comment on the investigation.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s and the smartphone’s reign as your primary device is ending
AIFortune 500: Titans and Disruptors of Industry
Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s and the smartphone’s reign as your primary device is ending
By Fortune EditorsMay 10, 2026
3 hours ago
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
EnergyAlternative energy
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
By Jason MaMay 10, 2026
3 hours ago
AI wins have Alphabet poised to become world’s biggest company
AIAlphabet
AI wins have Alphabet poised to become world’s biggest company
By Ryan Vlastelica and BloombergMay 10, 2026
6 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
TechOpenAI
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
By Sydney LakeMay 10, 2026
9 hours ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
10 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
13 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
8 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
9 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.