• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Emoji

It’s a Schmear Job: Apple’s New Bagel Emoji Brings Purists’ Tempers to a Boil

By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
By
Glenn Fleishman
Glenn Fleishman
Down Arrow Button Icon
October 5, 2018, 8:14 PM ET

In a time of national and international strife, it’s good to know people can still fight about the little things, too. In this case, it’s a bagel. Not one you can eat or cover with cream cheese, lox, onions, and capers. No, it’s the new bagel emoji—more specifically, the one drawn by Apple that will appear in the 12.1 update to its iPhone and iPad operating system.

Apple’s bagel’s too smooth, they’re saying. It looks like it was made by—and worse, sliced by—a machine, people complain. This puts the company on one side of the great schism between freshly made bagels—which should be eaten without toasting, and which may be frozen for later enjoyment—and mass-produced bagels extruded by heartless machinery, and which immediately go into sub-zero conditions.

Apple's new bagel emoji pairs best with individual cream cheese packets from a professional conference buffet. pic.twitter.com/hf6da7XJmr

— Sophie Vershbow (@svershbow) October 3, 2018

There’s room for both kinds, as the massive sales of freezer bagels show. But this mishegoss leaves Apple open to a lot of tsorres. Translation for the gentiles: Apple’s nonsense opens it to troubles, at least of the humorous kind.

This frozen supermarket bagel emoji is not respectful of my heritage https://t.co/467PCng2hN

— Amanda Katz (@katzish) October 3, 2018

https://twitter.com/GaviGeller/status/1048294157037576192

And, of course, brands get into the act, like Kraft’s Philadelphia cream cheese.

Hey @Apple and @Unicode,
Your new bagel emoji definitely needs an upgrade. Don’t worry, we’ve fixed it for you. You’re welcome. #WheresThePhilly #ItMustBeThePhilly pic.twitter.com/1hiMEywH2P

— Philadelphia Cream Cheese (@phillycreamchs) October 4, 2018

As did H&H Bagels in New York.

Sorry, @Apple – The beauty of a NY bagel is their delicious imperfections… and schemer, of course. 😉 What do you think? #HHBagels #BagelEmoji #Apple pic.twitter.com/pU7pd3hBSp

— H&H Bagels (@HHBagels) October 4, 2018

Some attribute the problem to the difference between coasts.

Apple’s upcoming bagel emoji is SAD. The rift between west coast and east coast grows ever larger. pic.twitter.com/kPkBn73lHg

— 👨🏼‍💻☕️ (@Mrphillipawood) October 3, 2018

But let’s roll things back a moment. Emoji largely get adopted by the Unicode Consortium, a trade group that mostly handles how the characters and symbols (“glyphs”) of languages, scientific notation, and other fields get expressed and name so that one letter or Chinese character appears identically on every device and in every operating system.

Groups petition to add emoji, creating proposals for things like dumplings, a woman wearing a hijab-style headscarf, lobsters—and bagels.

If approved by the consortium, each operating system maker and some social networks and other platforms—like Twitter, Facebook, and Slack—create a graphical design that matches the style of their existing set.

In Apple’s case, the semi-serious online furore is over how un-bagel-like its depiction of the round bread is.

People who adore the handmade nature of a bagel, even at a chain shop which produces them by the hundreds of millions, like a bagel that shows a human was involved.

But cutting it open with a serrated bread knife is the key. The irregular, slightly torn faces present more surface area than machine-sliced perfection, allowing better adhesion of oleic-based condiments.

that apple bagel emoji is nuts. Everyone knows real bagels look like this: pic.twitter.com/MJlveCZHuw

— john "as b/4?" fink 🐀 (@adr) October 4, 2018

But those who prefer or tolerate one kind of bagel or the other largely agree on one thing: Apple’s bagel! So dry. Where’s the cream cheese?

About the Author
By Glenn Fleishman
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Elon Musk stares
Economynational debt
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
37 minutes ago
Blackstone CEO Stephen Schwarzman
SuccessCareers
Blackstone CEO admits his first big investment loss nearly brought him to tears—but the lesson put him on a path to now being worth $47 billion
By Emma BurleighMay 10, 2026
54 minutes ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
TechOpenAI
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 hour ago
Gas prices at more than $6 a gallon are displayed at a Mobil station on May 04, 2026 in Los Angeles, California.
EconomyInflation
‘Americans are literally getting squeezed’: A top economist on why your wages are disappearing while the rich keep booking vacations
By Eva RoytburgMay 10, 2026
2 hours ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
3 hours ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
3 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
24 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
20 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
Investing
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
By Jason MaMay 9, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.