• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
gig economy

Why Different Generations Are Drawn to the Rising Gig Economy

By
McKenna Moore
McKenna Moore
Down Arrow Button Icon
By
McKenna Moore
McKenna Moore
Down Arrow Button Icon
July 24, 2018, 2:58 PM ET
Freelancing marketplace Fiverr advertising in New York
Advertising for the freelancers marketplace website Fiverr in Times Square in New York on Tuesday, December 22, 2015. Amazon has recently sued several individuals who provide fake reviews via Fiverr to be posted on websites such as Yelp and Amazon.( Richard B. Levine) (Photo by Richard Levine/Corbis via Getty Images)Richard Levine—Corbis via Getty Images

The labor market has shifted. What used to be characterized by stable, permanent employment and few employers per individual is now a tumultuous string of contracted, temporary jobs. Gigs, or “jobs of short or uncertain duration” are the new norm, and on-demand and freelance work are the name of the gig game.

BMO Wealth Management published the results of a survey they commissioned to learn more about this new gig economy today. The findings give insight into the benefits, challenges, and perspectives of different generations and companies on the gig economy. The report then uses the data collected to suggest ways that this flexible workforce can succeed financially.

Employers across every industry use contracted gigs to fill skill and work gaps within their companies. Highly skilled specialists excel in an economy like this and are often hired on temporarily to supplement permanent staff. These contracted workers often use apps like Fiverr, TaskRabbit, and Handy to connect them with paying jobs.

The study cites data from a Ranstad US report predicting that as much as 50% of the workforce could be participating in the gig economy by 2019. About 68% of the companies surveyed in that same report said they saw “an increasing move to an ‘agile workforce’ over the next few years.”

A diverse range of ages participate in contracted work, which has contributed to the growth of this labor force. The top reasons that people chose to work in the gig economy varied by generation. About 52% of Baby Boomers cited balancing career and family needs while 58% of Gen Xers and 55% of Millennials wanted to make extra money on the side. The majority of Gen Xers and Baby Boomers also said they began working in a gig capacity to balance career and family needs.

The generations also encounter different hardships as gig workers. Every generation’s biggest challenge is the lack of benefits that accompany jobs like this, though Boomers were most likely (77%) to feel that fear, “which may reflect the increasing risk of disability or illness as one ages.” Boomers, however, may have more savings due to a longer amount of time in the workforce to save, leading them (37%) to fear not getting paid when sick far less than Gen Xers (47%), and Millennials (53%).

To combat fluctuating income, lack of benefits, and ineligibility for employer retirement plans, BMO made several suggestions to freelancers at the end of the report, ranging from “make a business plan” to “consider liability insurance.”

About the Author
By McKenna Moore
Twitter icon
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
7 hours ago
Iran war is draining world’s oil buffer at an unprecedented pace
EnergyOil
Iran war is draining world’s oil buffer at an unprecedented pace
By Grant Smith, Yongchang Chin and BloombergMay 9, 2026
7 hours ago
Trump Media posts $405 million loss driven by crypto holdings
CryptoDonald Trump
Trump Media posts $405 million loss driven by crypto holdings
By Yash Roy and BloombergMay 9, 2026
7 hours ago
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
InvestingDebt
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
By Jason MaMay 9, 2026
8 hours ago
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
PoliticsDonald Trump
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
By Steven Sloan and The Associated PressMay 9, 2026
10 hours ago
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
EuropeRussia
Trump sees ‘beginning of the end’ in Russia’s war on Ukraine as both sides agrees to his request for a 3-day ceasefire
By Darlene Superville and The Associated PressMay 9, 2026
10 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
17 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
13 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
18 hours ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.