• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
France

5 Spectacular, New Ways to Experience the French Countryside

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
June 28, 2018, 11:32 AM ET
Chambord Castle (Chateau de Chambord.
Chambord Castle (Chateau de Chambord. UNESCO World Heritage Site. Chambord, Chambord Castle, Chateau de Chambord, Loir-et-Cher, Loire Valley, Loire, France.Martin Ruegner Getty Images
Add Fortune on Google for similar content.

It’s usually a sense of old world tradition that draws visitors to the French countryside: châteaux with impeccably preserved stucco and stone exteriors, lavender farms tended by families for generations, or Champagne houses in operation since the reign of Henry IV.

This summer, all those charms are being married to exciting new developments—namely, exquisite hotel openings scattered through the country’s most alluring towns. To help you plan a trip, we’ve coupled these debuts with exclusive local experiences, all curated and bookable with the luxury tourism outfit, 1889 Travel France. Whether you pick one or string several into a leisurely road trip, you’re bound to have an unforgettable escape.

Saint Tropez, Var, Cote dAzur, Provence, French Riviera, France, Mediterranean, Europe
Saint Tropez, Var, Cote d’Azur, Provence, French Riviera, France, Mediterranean, EuropeFraser Hall Getty Images/Robert Harding World Imagery
Fraser Hall Getty Images/Robert Harding World Imagery

1. The Most Fragrant Flowers in Provence

The Place to Stay: St. Tropez, the unofficial yacht capital of the world, summer playground for Kate Moss and Rihanna, and historic hangout of Brigitte Bardot and Jacqueline Kennedy, has just gotten a massive accommodations upgrade. Résidence de la Pinède, a 36-room seaside retreat, was taken over in 2016 by LVMH and given a two-year-long refresh, unveiled this month. The result is a minimalist oasis, with all-marble bathrooms and geometric furnishings, courtesy of legendary French architect and designer Jean-Michel Wilmotte.

The Can’t-Miss Experience: Just 50 miles up the coast from St. Tropez, the tiny town of Grasse is known for growing the finest flowers for many of the world’s top perfumers. Visit with the gardener whose jasmine, rose, and tuberose are grown exclusively for Dior—her flowers bloom from May through mid-October—and learn about a family that’s been hand-picking the world’s most sought-after petals for generations. Then visit a local perfumer to create your own farm-to-bottle scent.

 

Chambord Castle (Chateau de Chambord.
Chambord Castle (Chateau de Chambord. UNESCO World Heritage Site. Chambord, Chambord Castle, Chateau de Chambord, Loir-et-Cher, Loire Valley, Loire, France.Martin Ruegner Getty Images
Martin Ruegner Getty Images

2. Palace-Peeping in Chambord

The Place to Stay: Many Francophiles would argue that the Unesco-protected, 13,443-acre Château de Chambord is even more extraordinary than Versailles. And while the latter is rumored to be getting a luxury hotel later this year, Château de Chambord has beaten it to the punch: Relais de Chambord opened in May with 55 rooms in a historic farmhouse, each with oversized architectural photographs and monochromatic color schemes. Guests have 24-hour access to the château’s grounds, including boat rides down its scenic waterways and 12.5 miles of newly landscaped walking paths. If you prefer to explore the old-fashioned way, on horseback, the hotel can make it happen, too.

The Can’t-Miss Experience: Seeing the region’s many castles from a helicopter is the best way to take in their magnitude, but watching these grand estates float in and out of view from a sailboat is more laid-back and romantic. Plan your private Loire River cruise during the day and you might have a picnic lunch in a sandbank, with your feet in the shallow water; do it in the evening for the drama and romance of countryside sunsets. Champagne—or more likely, Vouvray, the local sparkler of the Loire—is always a given.

 

Pont Saint-Bénézet - Avignon, France
The Pont Saint-Bénézet is a famous medieval bridge in the town of Avignon, in southern France.Ventura Carmona Getty Images
Ventura Carmona Getty Images

3. Fine Art in Avignon

The Place to Stay: When French interior designer Gilles Jauffret bought a historic estate in the idyllic town of Avignon in 2009, the home was in total disrepair. Fast forward to 2018, and it’s been reborn as La Divine Comedie, an intimate, five-suite hotel with Avignon’s largest private garden—filled with 100 different types of trees and plants—plus a paparazzi-proof pool.

The Can’t-Miss Experience: Avignon has excellent proximity to truffle farms and lavender fields, both reasons to visit. It’s also a stone’s throw from the onetime homes of Van Gogh and Cezanne. Spend a day touring the Van Gogh Foundation in Arles and seeing the surrounding town through the artist’s eyes; some of the landscapes made famous by his paintings and the cloister where he was famously hospitalized are accessible for guided visits. Then head to Aix-en-Provence, where Cezanne spent the last few years of his life. His studio, still strewn with some of his tools and brushes, now doubles as a small museum on his work and influence.

 

Rooftops of Dijon.
France, Burgundy, DijonAndrew Bain Getty Images/Lonely Planet Images
Andrew Bain Getty Images/Lonely Planet Images

4. Secret Libraries and Fast Cars in Burgundy

The Place to Stay: To celebrate its 400th anniversary, the legendary Sauturnes producer Château Lafaurie-Peyraguey is opening its doors as a five-star boutique hotel, created in conjunction with luxury glassmaker Maison Lalique. The 13 rooms and suites have art deco accents and Lalique crystal chandeliers; the on-site fine-dining restaurant, set in a 17th century building restyled with floor-to-ceiling windows that overlook the vineyards, has access to the château’s four wine cellars. Altogether, they hold a collection of 350,000 bottles, with some dating as far back as 1893.

The Can’t-Miss Experience: Bibliophiles and architecture lovers alike will swoon over the public library in nearby Dijon, where locals still go to check out their weekly reads. Set in an old Jesuit cathedral, it’s a true literary temple. Hire a guide to let you into the library’s closed-to-the-public archives, where you’ll see the second-largest globe in the world and an expansive collection of vintage menus and wine lists. Or, if you prefer something a little less subdued, head to the local Formula 1 track, where 1889 Travel France can arrange rides with Pierre Gasly or Jacques Laffite, both professional drivers.

 

Typical house covered with vines, Hautvilliers, Marne valley, Champagne Ardenne, FranceMatteo Colombo ©Matteo Colombo/AWL Images Ltd
Matteo Colombo/AWL Images Ltd

5. Winery Hopping in Champagne

The Place to Stay: Incredibly, Champagne has never claimed its own world-class hotel—until now. On July 15, the Royal Champagne Hotel & Spa, a sibling to the excellent Le Barthélemy resort on St. Barths, will debut with 49 contemporary rooms and suites. Counterintuitively, perhaps, the resort will specialize in all things wellness: Its 16,000-square-foot spa, run in partnership with Biologique Recherche, will have its own yoga studio, sauna, hammam, and a set of indoor and outdoor pools. Consider it all the more reason to indulge in the fizzy stuff, whether in the surrounding vineyards or at the ambitious, on-site restaurant, run by a chef who hails from the two-Michelin-starred Le Chantecler in Nice.

The Can’t-Miss Experience: In this region, you’d be crazy not to focus on the bubbles. Make a bee-line for Ruinart, which has recently debuted a series of avant garde Champagne-paired dinners, where an all-white dining room serves as a projection screen for thematic videos. Watch as the region’s culinary history plays itself out on your plate through cinematic animations that dance around the table and walls and, of course, with the food itself.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Man in a suit and tie
InvestingAmazon
Bill Ackman, David Tepper, and other billionaire fund managers are quietly piling into Amazon
By Amanda GerutJune 25, 2026
2 hours ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
SuccessBillionaires
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
3 hours ago
Current ARM mortgage rates report for June 25, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for June 25, 2026
By Glen Luke FlanaganJune 25, 2026
3 hours ago
Current refi mortgage rates report for June 25, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for June 25, 2026
By Glen Luke FlanaganJune 25, 2026
3 hours ago
Mortgage rates today, June 25, 2026
Personal Financemortgages
Mortgage rates today, June 25, 2026
By Glen Luke FlanaganJune 25, 2026
3 hours ago
Fortune 500 bosses demanding staff return to the office share one trait: narcissism, research finds
C-SuiteLeadership
Fortune 500 bosses demanding staff return to the office share one trait: narcissism, research finds
By Claire ZillmanJune 25, 2026
3 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
19 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
20 hours ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.