• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple Has Big Plans for Its March 27 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 24, 2018, 9:00 AM ET

Since announcing plans for a press event on March 27, Apple has remained silent about what it will unveil. But that isn’t stopping the rumor mill.

Over the past several days, news reports, including one from Bloomberg, suggest that Apple will introduce a budget-friendly $259 iPad at the education-focused event. There’s also talk that a cheaper MacBook notebook that costs less than $1,000 will be unveiled.

But the press event isn’t expected to include any major announcements, like a dramatically redesigned iPhone or iPad. Still, it should offer insight into Apple’s efforts to appeal to students, teachers, and consumers on a budget.

This is Fortune’s latest weekly roundup of the biggest Apple news. Here’s last week’s roundup.

But there was more to Apple’s week than talk of education. From rumors about a possible foldable iPhone to talk of trouble for the company’s iPhone X, it was a decidedly interesting week for Apple fans. So read on for more about some of the biggest Apple headlines from the past several days:

Get Data Sheet, Fortune’s technology newsletter

  1. Apple is working on a foldable iPhone that it could release in 2020, Bank of America Merrill Lynch analysts said in a research note on Friday. The analysts talked with Apple suppliers in Asia who said the company is exploring developing an iPhone with a screen that would fold over itself. When the iPhone unfolds, the screen would expand tablet size, according to the report. Apple was previously rumored to be working with LG on a foldable iPhone.
  2. Apple is rapidly expanding its self-driving car testing. According to a Financial Times report this week, Apple now has permits to test 45 self-driving cars in California That’s more than the 39 permits for Tesla and 29 for Uber. General Motors’ Cruise division has 110 permits—the most of any company. Apple is believed to be developing self-driving car technology and not actual cars. That technology would be sold to carmakers.
  3. Tesla this week updated its iPhone app to integrate Siri virtual personal assistant with its Model 3 sedan. Siri availability in the app allows Model 3 owners to give voice commands to lock their doors, review how much charge is left on their batteries, and more.
  4. In a note to investors this week, Longbow Research analyst Shawn Harrison and Gausia Chowdhury reported that Apple’s iPhone X didn’t sell well during the holiday season. The analysts cited sources who said Apple has ordered fewer units from manufacturers than it had initially forecast due to lower-than-expected demand for the $999 iPhone. Nomura analysts Anne Lee and Jeffery Kvaal followed that note this week with their own, saying iPhone X demand “is flagging” because of the hefty price tag.
  5. Apple is developing new screen technology for future products, Bloomberg reported this week. That technology, called MicroLED, makes for slimmer and brighter screens than those that use other technology, like liquid crystals or organic light-emitting diodes. MicroLED displays are also more energy-efficient, which should translate to longer battery life on Apple Watch, iPhone, and other products. It’s unknown, however, when Apple may add MicroLED to future products.

One more thing…Apple Watch and iPhone owners are mistakenly calling emergency services, according to reports. Apple Watch owners who sleep while wearing the smartwatch are accidentally calling 911 because the device’s crown is set to automatically send for help when it’s pressed for several seconds. IPhone owners who mistakenly press buttons on the side of their phones too many times also mistakenly call emergency services.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
1 hour ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
4 hours ago
UFO files show Buzz Aldrin saw a ‘sizeable’ object close to the moon and a ‘fairly bright light source’ that the Apollo 11 crew felt could be a laser
Innovationspace
UFO files show Buzz Aldrin saw a ‘sizeable’ object close to the moon and a ‘fairly bright light source’ that the Apollo 11 crew felt could be a laser
By Seung Min Kim, Collin Binkley and The Associated PressMay 9, 2026
22 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 day ago
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
AIQualcomm
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
By Eva RoytburgMay 9, 2026
1 day ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
1 day ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
23 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
19 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
24 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.