• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Brainstorm Design

‘Let’s Be Curious.’ Artist Daan Roosegaarde Says Design Must Be Inspired by Nature

By
TF Chan
TF Chan
Down Arrow Button Icon
By
TF Chan
TF Chan
Down Arrow Button Icon
March 8, 2018, 2:35 AM ET
Fortune Brainstorm Design 2018
042 Fortune Brainstorm Design 2018 Thursday, March 8th, 2018 Singapore 10:05 - 10:20 DESIGN IN FOCUS: LANDSCAPES OF THE FUTURE Virtual floods, smart highways and smog sucking towers: how can we examine and activate solutions to improve daily life in urban environments? Daan Roosegaarde will explore the social role of design and share how his innovative practice merges people, technology and space to create a better world. Presenter: Daan Roosegaarde, Artist and Founder, Studio Roosegaarde Photograph by Stefen Chow/FortuneStefen Chow/Fortune
Add Fortune on Google for similar content.

Virtual floods, smart highways and smog-sucking towers – these are but three of the futuristic visions that have been brought to life by artist and innovator Daan Roosegaarde, who delivered a keynote presentation at Brainstorm Design in Singapore Thursday on how designers come up with solutions to improve daily life in urban environments.

Whether in his native Netherlands or China, where he maintains a second studio, Roosegaarde’s work has always responded to urban environments. He has created light installations around the world to portray rising sea levels, giving tangible form to the horrors of global warming; a cycle path in Eindhoven, laid with thousands of fluorescent stones in a Swirling Pattern as though the twinkling skyscape in Van Gogh’s starry night had come to life; and Smog Free Towers, 7m tall structures to suck up air pollution in public spaces using no more electricity than a water boiler.

His more recent work inhabits the Afsluitdijk, a 32km causeway in the Netherlands that keeps the waters of the North Sea at bay. The causeway is lined with a series of floodgates designed in 1932 by Dirk Roosenburg – monumental structures that have since fallen into disrepair. Infrastructure officials commissioned Roosegaarde to breath new life into them. “We had the goal of not adding more objects to it,” he explained, “sometimes design can be removing things instead of adding.” In lieu of new lighting, which would have been costly to install and maintain, Roosegaarde simply used the most retro-reflective material to outline the gates – borrowing the headlights of passing cars to illuminate their iconic forms, without expending more energy.

Here, as with many of Roosegaarde’s previous projects, the inspiration was nature. “I look at the wings of butterflies. Artificial pigments tend to fade, but the coloring on these wings does not. On a nano-level, the wings manipulate their source light, which is why the color always remains very vivid.”

Nearby, Roosegaarde launched a series of energy-generating kites based on designs by the Dutch astronaut Wubbo Ockels. Floating in the air, the kites push and pull on dynamos, supplying enough power for 100 to 150 households. “Energy is everywhere, all we have to do is start to harvest it,” he said. He also laid luminescent cables to add an element of poetry and added cameras at the top – “you could log in and watch from the heavens.”

A final component to his Afsluitdijk project saw Roosegaarde flood a historic bunker with bioluminescent algae. “They’re some of the oldest microorganisms in the world. As you walk along the space, on top of the algae, they wake up and give light. This is pure nature. There’s no battery required, no electricity bill.”

Design, in Roosegaarde’s view, is not just about technology, but rather about harnessing the principles of nature to give our lives an upgrade. “This needs to be the new standard. We need to have the courage and the curiosity,” he said.

In concluding, he showed a video of people about to dive from a 10m tall platform. Most of them appear fearful and reluctant. “We know what we want, but we’re struggling, we’re hesitating,” said Roosegaarde as the clip played on, until it finally showed someone making a graceful jump, set to exuberant music. “Let’s not be afraid. Let’s be curious.”

For more coverage of Brainstorm Design, click here.

About the Author
By TF Chan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Alan Greenspan testifying before the Senate Banking Committee.
BankingFederal Reserve
The man who invented the Fed’s magic trick just died. His successor is about to try it again
By Eva RoytburgJune 23, 2026
20 minutes ago
Google DeepMind CEO Demis Hassabis (left) stands on a spiral staircase next to Google DeepMind researcher John Jumper.
NewslettersEye on AI
Defections from Google DeepMind prompt questions about Alphabet’s efforts to stay at the forefront of AI
By Jeremy KahnJune 23, 2026
21 minutes ago
dr
HealthCancer
The U.S. cut cancer deaths by 34% since 1991—but not in 458 rural counties
By Arthur Cosby and The ConversationJune 23, 2026
55 minutes ago
college
SuccessEducation
47% of Harvard seniors admit to cheating — and the problem existed long before ChatGPT
By Austin Sarat and The ConversationJune 23, 2026
1 hour ago
work
Workplace Culturework culture
Worker engagement just hit a decade low — and new data from 88 million employees shows why managers are the problem
By Bob Batchelor and The ConversationJune 23, 2026
1 hour ago
data
EnergyData centers
AI’s power hunger is turning electric utilities into Wall Street growth stocks — and customers may pay the price
By Conor Harrison and The ConversationJune 23, 2026
1 hour ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
9 hours ago
Current price of silver as of Monday, June 22, 2026
Personal Finance
Current price of silver as of Monday, June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
Economy
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
By Jason MaJune 22, 2026
1 day ago
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
Success
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
By Preston ForeJune 22, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.