• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipChina

Why China Is Censoring Winnie the Pooh—And the Letter ‘N’

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
March 1, 2018, 5:50 AM ET

Chinese President Xi Jinping has had a fruitful five plus years in his current position.

He has overseen continued Chinese growth and China’s growing influence on the global stage. And many Chinese people have supported his leadership—but now that support might be tested.

The ruling Communist Party changed the Chinese Constitution this week, removing term limits and effectively giving Xi the ability stay in power for the foreseeable future. This move has been largely unpopular, with many drawing parallels to the rule of Mao Zedong. In fact, limits had initially been implemented precisely to avoid cult of personality leadership after Mao’s death in 1976, following a 27-year rule.

Read: China Is Said to be Cracking Down on a Cryptocurrency Loophole

And so, to cut off any dissent following the announcement, Chinese censors upped their game, keeping an even more watchful eye on anything online that could be deemed subversive.

Among the ‘subversive’ content was the English letter ‘N,’ which was apparently briefly censored. The New York Times explains that it was intended to “preempt social scientists from expressing dissent mathematically: N > 2, with ‘N’ being the number of Mr. Xi’s terms in office.”

Read: China May Abolish Term Limits, Allowing Xi to Stay in Power Indefinitely

Images of Winnie the Pooh were also blocked. The Chinese ruler has been likened to the cartoon bear in the past, with critics of Xi mocking him for having similar physical characteristics to the portly bear.

Could've expected this, but still pretty creative. First images of "king Winnie" surfacing on Weibo in response to Xi's potential indefinite rule: https://t.co/u9kL5OYGwq #XiJinping #kingwinnie pic.twitter.com/Bb6Dmy46xH

— Manya Koetse (@manyapan) February 25, 2018

The honey-loving bear was first removed from Chinese websites and social media networks in 2013, when the meme first went into circulation following a Chinese visit to the U.S. Internet users posted a side-by-side comparison of a photo of Xi and President Obama walking with an image of Winnie the Pooh and Tigger. Despite being a seemingly cute bear, Chinese censors are notorious for blocking any content that seems even mildly critical of the Chinese leader.

Winnie the Pooh gets banned from Chinese social media for looking too much like Xi Jinping https://t.co/5L4DTTPexa pic.twitter.com/KKbcAaZYzJ

— Shanghaiist (@shanghaiist) July 17, 2017

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

SuccessColleges and Universities
As Gen Z regret ‘worthless’ degrees, this CEO sent her kid to college in London—and she’s saving over $50K-a-year. ‘It’s half the price’
By Orianna Rosa RoyleMarch 28, 2026
42 minutes ago
C-SuiteMark Zuckerberg
Mark Zuckerberg has cut 25,000 jobs at Meta since 2022. Here’s what that says about his leadership
By Marco Quiroz-GutierrezMarch 27, 2026
17 hours ago
Tom Hale, CEO of Oura
Successchief executive officer (CEO)
Gen X boss of $11 billion smart ring company Oura says being a CEO is ‘much harder’ than he thought: ‘It’s pressure, it’s stress, it’s responsibility’
By Emma BurleighMarch 27, 2026
18 hours ago
Worker welding on a ship
SuccessCareers
This AI-proof career faces a 250,000-worker shortage—now the Trump administration is trying to revive the job millennials abandoned
By Preston ForeMarch 27, 2026
18 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives are gaining and losing power
By Fortune EditorsMarch 27, 2026
18 hours ago
mallun
AISoftware
Your enterprise customers don’t know how to buy AI — and it’s killing deals
By Mallun YenMarch 27, 2026
20 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
24 hours ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
20 hours ago
AI
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
21 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.