• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceDenmark

The Happiest People on Earth Are Spending More Money Than They Have in Years

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
February 20, 2018, 10:16 AM ET

Danes are on course to spend at the fastest pace in 12 years after more than half a decade of negative interest rates.

The nation that has dominated the UN’s world happiness rankings since they were created in 2012 is growing more optimistic, according to a gauge of consumer confidence published on Tuesday. The index reached its highest level since July last year, according to Statistics Denmark.

Read: Google Just Bought a Plot of Land in Denmark Right Next to Apple’s Planned Data Center

Tore Stramer, chief economist at Nykredit, says Tuesday’s numbers suggest a spending rush. That follows the longest spate of negative interest rates the world has ever seen. Denmark, which uses monetary policy to peg the krone to the euro, first pushed its main rate below zero in mid-2012.

“We may not quite be about to enter a definite spending party,” Stramer said in a client note. That’s not altogether bad, seeing as the last time spending reached similar heights was in 2006, much of which was based on borrowed money, he said.

Read: ‘Uncharted Territory:’ Goldman Sachs Issues Dire Warning About Federal Spending

The rise in consumer optimism also comes amid Danish labor shortages, which the government is trying to address through incentives to join the workforce, such as lower taxes.

According to Stramer, the reversal in global stock markets during the first two weeks of the month did little to influence the Danes, who unlike their Swedish counterparts have only limited investments in shares.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

‘As long as the Strait of Hormuz stays closed, markets remain on a knife-edge,’ Deutsche Bank warns
PoliticsMarkets
‘As long as the Strait of Hormuz stays closed, markets remain on a knife-edge,’ Deutsche Bank warns
By Jim EdwardsMay 11, 2026
38 minutes ago
Top CD rates today, May 11, 2026: Lock in up to up to 4.20%
Personal FinanceBanks
Top CD rates today, May 11, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 11, 2026
55 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on May 11, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on May 11, 2026
By Glen Luke FlanaganMay 11, 2026
55 minutes ago
This upstart stablecoin bank just won a rare OCC charter and raised $40 million. Its CEO is only 25
Bankingstablecoins
This upstart stablecoin bank just won a rare OCC charter and raised $40 million. Its CEO is only 25
By Jeff John RobertsMay 11, 2026
56 minutes ago
Sharon Shmueli, left, and Tal Shlomo, right, sit and smile
NewslettersTerm Sheet
Exclusive: Index Ventures backs Frame’s $50 million bet that employees are still cybersecurity’s weakest link
By Lily Mae LazarusMay 11, 2026
1 hour ago
Current refi mortgage rates report for May 11, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 11, 2026
By Glen Luke FlanaganMay 11, 2026
4 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
22 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
23 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.