• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Finance

Will Companies Compete Away the Tax Cut’s Bounty?

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
February 5, 2018, 10:00 AM ET
Add Fortune on Google for similar content.

Amid the euphoria over tax reform from CEOs and Wall Street, virtually no one is asking a sobering question: Will competition between businesses erode or erase the early benefits from the steep reduction in the corporate tax rate? After all, taxes are another expense, just as labor and interest are expenses. And no one’s getting special treatment. The new levy of 21%–-a 14 point reduction from the old rate of 35%––applies equally to all U.S. companies.

So if fierce rivals are getting the same or similar breaks on one of their biggest costs, will those breaks translate into loads of extra profits, as widely expected? Or will competition spur a race to lower prices, hire new workers, and raise spending, on say, advertising or R&D, as stalwarts race to keep existing customers and lure new ones?

To explore the issue, this reporter sought the perspective of one of America’s leading economists, John Cochrane of the conservative-leaning Hoover Institution. In a return email and subsequent interview by phone, Cochrane described a probable outcome that’s a lot more nuanced than the view that corporate America will reach new peaks of profitability. Put simply, his prediction is that tax cuts will bring widespread benefits to the economy, and that those benefits will delivered courtesy of strong competition.

Cochrane began by identifying who really pays corporate taxes. “Corporations don’t pay taxes,” he says. “They collect taxes. Every cent comes from employees in the form of lower wages, from consumers in the form of higher prices, and from shareholders, from folks’ pension plans, in the form of lower returns. The idea that you’re really taxing something called ‘big corporations’ is absurd.”

Cochrane notes that many enterprises are taking big, widely-reported, one-time hits to earnings in the fourth quarter of 2017. (The chief cause of those charges: The new law’s requirement that multinationals immediately book a “repatriation tax” on profits that accumulated for years, free of U.S. tax, in foreign subsidiaries.) “What really matters isn’t the initial charges,” he says, “but the way the tax law changes incentives by lowering the tax rate on future earnings.” Allowing companies to keep a lot more of their after-tax profits swells the benefits of new investments. “Companies will say, ‘We’ll try new things,'” says Cochrane. “Managers will run spreadsheets showing how much an investment will earn at a 21% rate versus the old 35%, and a lot more investments will look profitable.”

As a result, the tax law will encourage companies to build new plants, fund research, and pursue acquisitions, according to Cochrane. “But as companies expand, they will drive up wages––there are only so many workers out there,” he says. “They’ll also drive down prices, and in the process, drive down profits. In the end, companies only pay shareholders a competitive rate of return, just as they only pay bondholders a market rate of return.”

In Cochrane’s view, competition will ensure that returns on capital “go back to where they were before.” The surge in investment, however, will bestow major benefits. “The economy will be larger than it would have been and wages will be higher,” says Cochrane, who further predicts that “total corporate profits will also be higher and the stock market’s total value will be greater.” His analysis doesn’t suggest that the stock prices of individual companies will perform better than in the pre-reform days. The reason: Companies will back their expansion plans with lots of new capital, and competition will ensure that returns on that new capital retreat to normal levels, as once again, rising wages and falling prices erode the initially rich gains.

A Travesty That Enriches Only the Shareholders, and Mostly the Rich at That?

Of course, opponents of corporate tax cuts insist that they’re mainly a gift to the rich. They predict that the windfall from repatriated profits, and the extra cash from lower rates, will go to buybacks and dividends, not new investments that spur the economy and create jobs. The rub, according to many of the bill’s opponents, including former Treasury Secretary Larry Summers, is that the U.S. economy suffers from a dearth of real competition. In their view, U.S. enterprises enjoy so much pricing power that they’ll keep, not compete away, the extra earnings. From their perspective, it’s the shareholder class and corporate chieftains, not workers and consumers, who will the reap the bounty.

Cochrane rebuts the bill’s detractors. “I see lots of competition and vibrancy,” he says. “Uber disrupted the taxi monopoly. Amazon is poised to disrupt healthcare. Facebook and Google are supposed to be monopolies, but I remember when Yahoo! and Netscape were supposed to be monopolies.”

For Cochrane, the tax reform opens a new frontier not for the profitability of individual players, but for the U.S. economy to expand. For this reporter, the jubilation over tax reform needs to be tempered by balanced analysis––and the best analysis comes from John Cochrane.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Current price of oil as of June 25, 2026
Personal FinanceOil
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
14 minutes ago
Current price of silver as of Thursday, June 25, 2026
Personal Financesilver
Current price of silver as of Thursday, June 25, 2026
By Joseph HostetlerJune 25, 2026
20 minutes ago
A pedestrian walks past a Gucci luxury fashion store at a shopping district on June 24, 2026, in Shenzhen, Guangdong Province, China.
RetailLuxury
Rich consumers taking GLP-1s are rebuying their wardrobes and eating smaller, fancier dishes—it’s a factor saving the luxury sector right now
By Eleanor PringleJune 25, 2026
2 hours ago
Top CD rates today, June 25, 2026: Lock in up to up to 4.40%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, June 25, 2026: Lock in up to up to 4.40%
By Glen Luke FlanaganJune 25, 2026
3 hours ago
Today’s top high-yield savings rates: Up to 5.00% on June 25, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on June 25, 2026
By Glen Luke FlanaganJune 25, 2026
3 hours ago
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
InvestingMarkets
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
By Jim EdwardsJune 25, 2026
3 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
22 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
24 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.