• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple CEO Tim Cook Entertains Wall Street as Revenue Grows

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
February 2, 2018, 9:21 AM ET

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. Sign up here.

Apple reported mixed results Thursday and, as Aaron reported, investors see-sawed in their interpretation. True, the company offered a sales forecast that was dramatically lower than what investors expected. At the same time, it reported more than 240 million paying subscribers to its various services, a 58% year-over-year increase that analyst/venture capitalist Gene Munster told me suggests growth in that business “will remain high for a long time.”

I habitually listen to Apple’s earnings calls and can’t help but enjoying the cat-and-mouse banter between analysts and CEO Tim Cook. Back in the day, Steve Jobs would appear occasionally on the calls, sometimes to prove he was still actively engaged. But Cook, a businessman’s businessman, is a constant presence who senses what investors want—even if he isn’t willing to give it to them.

His responses to three questions were particularly entertaining:

* An analyst asked if Apple’s enthusiasm for augmented reality means the company will introduce new AR devices as opposed to its current product strategy of incorporating AR into its iPhone software. Here is Cook’s unsubtle way of ignoring the question: “AR has the ability to amplify human performance instead of isolating humans. We’re moving very fast. I couldn’t be happier with the rate and pace within the developer community.”

* Another noted that the “installed base” of Apple’s (AAPL) iPhone users is growing while Apple’s iPhone shipments are flat and asked if this means customers are upgrading more slowly than before. Without disputing the numbers, Cook said he had a “different view” of them, praised the “reliability” of iPhones, and finally said, “It’s not something we overly fixate on.”

* Asked if the soon-to-released HomePod speaker is primarily about music, Cook launched into a stemwinder, calling it an “incredible product” with an “unbelievable audio experience” in a small form factor that is great for playing music but also for turning up the lights, ordering an Uber (or Lyft) and sending messages—all the things Amazon’s (AMZN) Echo line does. “The use cases will be broad based,” he concluded. “Just like our phones.”

***

Briefly … Alibaba (BABA) shares plunged 6% Thursday as retail investments crimped results and the company took on a third of affiliate Ant Financial’s equity. This comprehensive Breakingviews article reviews all the salient points … Three journalistic integrity cheers for Washington Post tech critic Geoffrey Fowler for this tough look at Amazon Prime. Jeff Bezos, CEO of Amazon (whose earnings soared in the fourth quarter), owns The Post. … A great read about an entrepreneur: Young-adult author Kwame Alexander is starting his own imprint. My daughter and I loved his award-winning verse novel The Crossover. … A lot of you have wondered how Fortune and our Time Inc. cousins will fare under our new owners, Meredith. It’s only one day, but top brass greeted employees with smiles and handshakes in New York Thursday, while others fanned out across the country, including to San Francisco, to host get-to-know-each-other gatherings. The warm gestures were genuinely appreciated by beleaguered Time Inc. veterans. (We got water bottles too.)

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
1 minute ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
53 minutes ago
chaplin
AIAI agents
‘Intelligence may be scalable, but accountability is not’: A new report exposes the hidden cost of the AI agent revolution
By Nick LichtenbergMarch 26, 2026
2 hours ago
wyle
HealthTV
‘The Pitt’ shows an ER getting shut down by a cyberattack that is totally true to life
By Jeffrey Tully, Christian Dameff and The ConversationMarch 26, 2026
2 hours ago
CryptoCryptocurrency
Foreign exchange startup XFX raises $17 million to help businesses go between cash and stablecoins
By Ben WeissMarch 26, 2026
4 hours ago
John Zhao smiles and crosses his legs
Startups & VentureHealth
Exclusive: Blossom Health raises $20 million to bring an AI ‘copilot’ to psychiatry
By Lily Mae LazarusMarch 26, 2026
4 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
20 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.