• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
TechMost Powerful Women

On-Demand Dog Walking App Wag Nabbed $300 Million in Fresh Cash From SoftBank

By
Rachel King
Rachel King
Down Arrow Button Icon
By
Rachel King
Rachel King
Down Arrow Button Icon
January 30, 2018, 12:46 PM ET
Add Fortune on Google for similar content.

Wag, the nation’s largest on-demand mobile dog walking and care app, is taking some major steps forward with a new chief executive and a fresh infusion of cash from the SoftBank Vision Fund.

SoftBank’s Vision Fund, the world’s largest private equity fund that counts Apple and Saudi Arabia’s main sovereign wealth fund among its investors, has committed $300 million to the Los Angeles-based tech startup. That would provide SoftBank with a roughly 45% stake in the company, according to Recode.

Wag also announced on Tuesday that it has hired tech industry veteran Hilary Schneider to join the company as its new chief executive officer. Schneider is replacing Josh Viner, one of the company’s co-founding brothers. Both of the co-founders are expected to remain with the company in undisclosed senior roles.

Schneider previously served as CEO of identity theft protection firm LifeLock, through the company’s sale to Symantec for $2.3 billion in March 2017. Prior to LifeLock, Schneider also served as executive vice president at both Yahoo Americas and at Knight Ridder, once the second-largest newspaper publisher in the United States. (Schneider also has two dogs of her own: a pair of Russian Black Terriers named Sadie and Zoe.)

Along with the major financial stake, SoftBank is installing some more new leadership of its own. Under the deal, SoftBank Investment Advisers Managing Partner Jeffrey Housenbold will become chairman of Wag’s board of directors. Ted Fike, a senior investor at SoftBank Investment Advisers, will also join the board.

Wag’s services range from providing on-demand walks to overnight boarding, with services available 24 hours per day, seven days per week. The company has expanded considerably since launching in 2015 from Los Angeles and New York City to more than 100 cities nationwide.

Prior to the Vision Fund’s investment, Wag said it had already generated approximately $68 million during previous fundraising rounds. Investors include Battery Ventures, General Catalyst, Sherpa Capital, Bullpen Capital, and Freestyle Capital. More recently, Battery led a previous $40 million round in April 2017.

About the Author
By Rachel King
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Jack Schlossberg built a sardonic social media campaign filled just to barely break 10% in Tuesday’s primary
PoliticsPolitics
Jack Schlossberg built a sardonic social media campaign filled just to barely break 10% in Tuesday’s primary
By The Associated Press, Danny Peltz and Anthony IzaguirreJune 24, 2026
24 minutes ago
Matt Garman
Successthe future of work
Amazon exec says AI won’t wipe out white-collar jobs—and is hiring 11,000 grads and interns, and has more developers than 2 years ago to prove it
By Preston ForeJune 24, 2026
27 minutes ago
NYC Mayor Zohran Mamdani 3 for 3 on his ‘better Democrats’ endorsements: ‘Put working people back at the heart of politics’
PoliticsNew York City
NYC Mayor Zohran Mamdani 3 for 3 on his ‘better Democrats’ endorsements: ‘Put working people back at the heart of politics’
By The Associated Press, Jesse Bedayn, Thomas Beaumont and HUMERA LODHIJune 24, 2026
33 minutes ago
a
RetailAmazon
Amazon’s record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
45 minutes ago
Current price of Ethereum for June 24, 2026
Personal FinanceEthereum
Current price of Ethereum for June 24, 2026
By Joseph HostetlerJune 24, 2026
3 hours ago
Taktile cofounders Maik Taro Wehmeyer (left) and Maximilian Eber (right) stand side by side, smiling at the camera.
Startups & VentureVenture Capital
Exclusive: Taktile raises $110 million from Goldman Sachs, Tiger Global to automate high-stakes financial decisions 
By Camila Grigera NaónJune 24, 2026
3 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
9 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.