The deal accelerates consolidation of the global retail property sector as it grapples with challenges from online retailers led by Amazon. It comes on the heels of world No. 2 retail real estate investment trust GGP Inc’s rejection of a $14.8 billion offer from Brookfield Property for the two-thirds it did not already own.

Westfield, which owns and operates 35 malls in the U.S. and U.K. valued at $32 billion, said the transaction was “highly compelling” for Westfield and Unibail-Rodamco’s shareholders.

“Unibail-Rodamco’s track record makes it the natural home for the legacy of Westfield’s brand and business,” Westfield Chairman and co-founder Frank Lowy said in a statement.

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Unibail-Rodamco said Westfield shareholders would receive a combination of cash and shares, valuing Westfield at $7.55, or A$10.01 a share, an 18 percent premium to Westfield’s last trade. Including debt, the deal would be worth $24.7 billion.

Westfield’s shares had lost a quarter of their value in the year to August amid increasing fears about disruption from e-commerce. However, they had rebounded a little in the last three months on speculation about a takeover.

Unibail-Rodamco said the deal would create a global property leader with $72 billion of gross market value in 27 retail markets. It will rebadge its malls with the red Westfield logo.

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Shopping center owners around the world are scrambling to reinvent themselves to keep up with rapid changes in consumer behavior and boost earnings. Amazon has driven an explosion in online purchases of physical goods, while consumers increasingly treat malls as places for socializing.

Once-dominant U.S. department store operators such as Macy’s and J C Penney Co have announced plans to shut hundreds of stores in recent years, putting pressure on landlords to find new “anchor tenants” or come up with new ways to grow returns.

Westfield has been seen as a pioneer in U.S. mall redevelopment, melding traditional mall retailers with atypical mall fixtures like upscale food courts, high-end restaurants, bars, cinemas and boutique fashion outlets.

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“Westfield has got assets in the U.K. and in the U.S. that are all in mature Amazon markets. They’re already 50 percent through that online retail switch,” said Morningstar analyst Tony Sherlock.

Chairman Lowy, a Holocaust survivor-turned-knighted property billionaire, will retire from the company he co-founded in 1960, and his sons Steven and Peter will retire from their positions as co-chief executives.

“This is obviously a day of mixed emotions for me although I am 100 percent comfortable with our decision,” Frank Lowy told reporters in Sydney via video conference from London. He said talks to seal a deal had taken just six weeks.

Lowy said it made sense to sell now because it was a “very good price” for shareholders, but acknowledged that the sale partly reflected the global trend of consolidation and the pressures on retailers.

Westfield’s flagship malls include Century City in Los Angeles, where it is completing a $1 billion overhaul. It also has stakes in 18 suburban U.S. shopping centers, three of which it wholly owns.