• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

The Ultimate Guide to Avoiding Black Friday and Thanksgiving Traffic Using Google Maps and Waze

By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
November 20, 2017, 5:41 PM ET

Every year, Thanksgiving traffic is labeled the year’s worst driving, out-snarling Labor Day and other popular travel holidays in the United States. But through Google Maps, Waze and other GPS-enabled apps, drivers can use personalized traffic news to ensure they aren’t late for Thanksgiving dinner, Black Friday shopping, or returning home after the holiday weekend is done.

Still, beating the rush isn’t as simple as downloading Waze or Google Maps and following the driving directions. Timing is everything when it comes to dodging local traffic—well, timing plus avoiding places that cause traffic jams like football games, grocery stores, and malls. To get the most out of Google’s GPS apps try these four tips:

1. Figure Out Your Best Time to Avoid Thanksgiving Traffic

Everyone’s got an opinion on the best and worst possible times to travel for Thanksgiving—just ask your uncle, cousin, grandmother, or parents for their take over stuffing and mashed potatoes. Google has its own approach too, and it’s one that takes into account local events that could cause complications:

pic.twitter.com/16blJzn9tI

— mappingthanksgiving (@mapthanksgiving) November 14, 2017

But don’t think just because you don’t live in a major city, you won’t encounter congestion. According to Waze’s data, Beckley, W.Va. sees 2.4-times more rubber on the road over the holiday—the highest increase in the U.S. The app has put out a list of the metropolitan areas with the largest jumps in traffic around Thanksgiving.

Waze has also determined the hours with the worst traffic jams each day, advising drivers to stay off the road around rush hour on Tuesday and Wednesday, during lunch time on Thanksgiving, during the afternoon on Friday, Saturday, and Sunday, and during rush hour again on Monday.

So, instead of going with the conventional wisdom, do some advanced preparation to see what’s best for you and the areas where you’ll be driving.

2. Don’t Waste Time Waiting in Lines

Long car trips often get off to bad starts by beginning at gas stations for fuel or convenient stores for snacks. Get off on the right food by gassing up and getting your goodies in advance. If that’s not possible, be smart about where you stop by avoiding pit stops that have long lines.

For example, if you’re picking up a takeout order on the way to Thanksgiving dinner, Google Maps now has a feature that will let you see what the wait time looks like at local restaurants. Released earlier this month, the wait times feature is currently only available on Android’s Google Maps app. But if you’ve got a Google-compatible handset, you could shave precious minutes off your journey by being smart about how long you’ll be idling curbside.

3. Plan Your Store Runs in Advance

Turkey might have everyone’s mouth watering come Thursday, but Wednesday belongs to the ham hock, at least according to Google:

pic.twitter.com/Mp993S9d2a

— mappingthanksgiving (@mapthanksgiving) November 14, 2017

That means you should obviously steer clear of the butcher the day before Thanksgiving, but there are other areas to avoid throughout the week, like outlet malls on Thursday nights and Friday afternoon, and Christmas tree farms on Black Friday.

But that’s not all. According to these popular Google searches, every state has its own unique place to avoid over the holiday week. Some, like Texas’s bike sharing locations are oddly specific. Others, like Arizona’s parking lots are unavoidable. Still, it’s smart to know your local pitfalls before you hit the road.

pic.twitter.com/GqjVZdEfi7

— mappingthanksgiving (@mapthanksgiving) November 14, 2017

4. Shop Smart to Avoid Black Friday Traffic

Planning on hitting the big sales? Waze can help you map out a game plan to score those big, door-busting deals. First, as the app’s data suggests, realize that 11 a.m. to 3 p.m. on Friday are the peak shopping hours. So, get up early or don’t bother going at all.

Also, be sure to keep the app on while you’re shopping, because it could help get you out of parking lot traffic jams. According to Waze, 29% more people use the app during November and December than over the rest of the year. And, if you’re going to be stuck on the road surrounded by a bunch of other angry shoppers, you might as well all be sharing your data to get each other out of that mess.

About the Author
By John Patrick Pullen
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Xbox CEO Asha Sharma
SuccessCareers
Xbox’s CEO spent her early career taking out trash and selling coupon books—she says the secret to her rise was never obsessing over a dream career
By Preston ForeJune 10, 2026
1 hour ago
Boris Cherny, Head of Claude Code
SuccessHiring
The architect behind Claude Code reveals the three things Anthropic looks for in a good hire—and why people with low ego are a must
By Emma BurleighJune 10, 2026
1 hour ago
Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
SuccessThe Promotion Playbook
Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
By Orianna Rosa RoyleJune 10, 2026
2 hours ago
Trump sits at the Resolute Desk with his hands folded
AIImmigration
OpenAI and Nvidia CEOs didn’t flinch at Trump’s $100,000 H-1B visa fee, and now they’re paying up as their application numbers soar
By Jacqueline MunisJune 10, 2026
2 hours ago
knicks
SuccessNew York
‘Knicks in 6. 2026 NBA Finals’: Why did this New Yorker make a prophecy in his 2020 high school yearbook?
By Philip Marcelo and The Associated PressJune 10, 2026
2 hours ago
platner
PoliticsElections
Graham Platner easily prevails over attempts to derail progressive Senate candidacy in Maine
By Patrick Whittle, Kimberlee Kruesi and The Associated PressJune 10, 2026
2 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
24 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.