• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
Finance

Is Your Stock Portfolio Too ‘Plain Vanilla’?

By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
October 16, 2017, 12:01 PM ET
Vanilla Ice Cream in a Cone
GMVozd Getty Images
Add Fortune on Google for similar content.

In the financial world, the term “plain vanilla” is often used to describe an investment portfolio with very little complexity. What an advisor most often means with this ice cream parlor adjective is that the portfolio has all or most of its stock holdings in large-cap U.S. index funds.

It’s simple—and yes, it has worked well over the last couple of years—but in the long run it’s not that safe. A portfolio that’s highly concentrated in one asset class isn’t diversified, by definition. And over time, diversified stock portfolios offer the best balance of gains and protection against downside risk.

But what’s the best way to diversify—and which asset classes are most likely to tilt potential returns in your favor in the current climate? We talked to advisors about where they’re seeing outperformance opportunities these days.

Michael Garry, founder of Yardley Wealth Management in Newtown, Pa., recently met with a couple that had their entire, rather large portfolio in S&P 500 index funds. The indexing part was wise—it keeps investment costs to a minimum. But the lack of diversification was worrying. Garry introduced them to an asset allocation plan that included a 10% exposure to small-caps and an 8% stake in emerging markets, along with a few other tweaks.

The volatility of such a portfolio will increase, since prices of both those asset classes tend to fluctuate more than big U.S. companies’ stocks do. But as that increases, “so will expected returns,” says Garry. Someone very close to retirement may not want to increase their volatility, since a portfolio-jolting drop could impact their ability to step away from the job; but for people farther from the end of their earning years, the tradeoff is probably worth it.

Why those asset classes? The economies of emerging markets, while risky, are often in their adolescent “growth spurt” phase, where their potential for big annual GDP growth is greater than anything a mature economy like the U.S. can offer. Stocks in those countries often benefit from that updraft.

Smaller U.S. companies, meanwhile, are often overlooked by investors because they lack high-profile names. It’s harder to gauge their potential by following the headlines. But small-cap index funds have shown long-term success. Over the 15 years, U.S. small caps delivered a 12% annualized return, out pacing the S&P 500’s 10%. And there’s some evidence that small caps perform better than large companies in a rising interest rate environment, which some advisors anticipate could happen in the coming years if U.S. economic growth increases.

Time for Value?

Some advisors are given more attention to these days to the tradeoff between growth and value funds. Growth stocks are companies whose earnings are expected to grow faster than the overall market’s, while value stocks are those whose prices are low relative to their companies’ earnings, revenues, dividends or other metrics. Over the past five years, large-cap growth stocks have significantly outperformed value options, moving up 13.7% on an annualized basis, compared to 10.6% for S&P 500 value firms.

But over the long term, value stocks have tended to outperform: Since 2000, for example, a value ETF returned 91%, while its growth counterpart returned just 61%. That has some advisors expecting a return to the norm, and boosting their clients’ exposure to value stocks.

Any kind of tilt tends to pay off better in the long term; swerving away from plain vanilla is really a strategy for “patient investors,” says Scott Keller, an advisor and investment specialist for Truepoint Wealth Counsel, based in Cincinnati. “There’s no free lunch,” he adds. “Both small and value funds have gone through periods where returns significantly [underperformed] the broad index.”

The key to realizing long-term outperformance: keeping your strategy in place, avoiding trying to time the market, and avoiding the temptation to bail out if one asset class is lagging.

Last but not least: Make sure to rebalance your portfolio a couple times a year, selling some of your winners. You don’t want too much of your portfolio concentrated in these riskier upside opportunities. After all, too much of any one topping can ruin a sundae.

About the Author
By Ryan Derousseau
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

family
CommentaryColleges and Universities
More than 3 million college students are raising kids. Most won’t graduate
By Enyi OkebugwuJune 28, 2026
2 hours ago
Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
Big TechChips
Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
By Alexei OreskovicJune 28, 2026
2 hours ago
Young real estate agent with clients at house
SuccessJobs
LinkedIn says real estate is one of the hottest industries for entry-level workers—One Gen Z sales agent made $75K his first year with no experience
By Emma BurleighJune 28, 2026
3 hours ago
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
Middle EastIran
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
By Jason MaJune 27, 2026
12 hours ago
The contrarian view for Fed rate cuts: Payrolls will weaken, inflation will plunge, and Kevin Warsh was ‘largely performative’ in his hawkishness
EconomyFederal Reserve
The contrarian view for Fed rate cuts: Payrolls will weaken, inflation will plunge, and Kevin Warsh was ‘largely performative’ in his hawkishness
By Jason MaJune 27, 2026
13 hours ago
Atlanta Fed chief selection delay gives Warsh a say
BankingFederal Reserve
Atlanta Fed chief selection delay gives Warsh a say
By Jonnelle Marte, Saleha Mohsin and BloombergJune 27, 2026
21 hours ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
3 days ago
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
AI
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
By Sebastian HerreraJune 27, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
4 days ago
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
Europe
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
By Jason MaJune 27, 2026
16 hours ago
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
Middle East
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
By Jason MaJune 27, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.