• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Toyota

Toyota Is Betting On This Startup To Drive Its Self-Driving Car Plans Forward

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
September 27, 2017, 5:27 PM ET

Toyota is turning to a startup that operated for years in secrecy until making its public debut in April to accelerate the development of its self-driving car program.

On Wednesday, the research arm of Toyota unveiled its next-generation self-driving test car, a vehicle it says can more accurately detect objects and roadways and, as a result, better predict the safest driving route.

This Platform 2.1 vehicle will be tested on closed courses and eventually public roads in Silicon Valley, Ann Arbor, Mich., and Cambridge, Mass. Toyota Research Institute debuted its first generation autonomous vehicle in March 2017. The quick turnaround illustrates the quickening pace of development among automakers and tech companies hoping to deploy self-driving cars.

Automakers and tech startups develop new and improved iterations of its self-driving test cars all the time. But this one has a few notable changes and a new key piece of sensing technology called LiDAR that was developed by Luminar, the Silicon Valley startup founded by Stanford dropout Austin Russell.

LiDAR, or light detection and ranging radar, measures distance using laser light to generate highly accurate 3D map of the world around the car. LiDAR is considered by many companies an essential piece of technology to safely roll out self-driving cars to the masses.

Most rely on Velodyne, the leading supplier of LiDAR that has backing from Ford and Chinese search engine Baidu. Waymo, the Google self-driving project that recently spun out to become a business under Alphabet, as well as Uber are among the few developing their own LiDAR. (The technology is at the center of a lawsuit between Waymo and Uber.)

Russell contends that companies have been wrongly focused on driving down the price of LiDAR—instead of the performance. Velodyne LiDAR systems were once more than $80,000. Its 2016 prototype cost about $8,000 and the company is trying to reduce that even further.

“There really haven’t been any advancements in LiDAR performance for over a decade now because everyone has been re-packaging the same types of off the shelf components, albeit in newer, slightly more interesting ways,” Russell told Fortune. “People have been trading off performance to get lower price points. It’s optimizing for the wrong factors here.”

Luminar built its LiDAR from the ground up (Russell says “from the chip up”) and ended up simplifying the design and improving the performance, Russell says. Luminar’s LiDAR has only single laser and single receiver and 50 times better resolution and can “see” 10 times farther than existing LiDAR platforms, Russell says. The company’s LiDAR is also scalable, meaning it will be easy to make at high volumes, keeping costs low. Russell would not reveal a price.

The image below shows Luminar’s LiDAR in action.

Luminar Technologies
Luminar Technologies

TRI discovered Luminar before it came out of stealth mode in April and has been able to quickly adopt Luminar’s platform, Russell said.

Luminar is also building out a factory in Florida that will start to produce 10,000 of these LiDAR units this year. The units will be used by companies working on autonomous vehicles. Luminar has partnered with four companies. Toyota is the first to be named.

The new 2.1 self-driving car embodies Toyota’s and TRI’s philosophy towards deploying autonomous vehicles. The company is taking a dual approach to autonomy that it calls “Guardian” and “Chauffeur,” both of which use the same technology stack.

While the company will develop fully autonomous cars to serve an aging population and the disabled, it’s also working on technology for regular production cars that could switch between assisted and full autonomy. Unlike other automakers that might have drivers hit a button to switch in and out of full autonomous mode, Toyota would have it operate silently in the background.

Under “guardian” mode, the human driver maintain vehicle control and the automated system would step in and take control of the car to avoid an accident. Chauffeur would take over the driving and the vehicle’s occupants would be passengers.

The 2.1 self-driving car has been built with two steering wheels and sets of brakes and pedals as a research tool to test these two approaches.

Eric Frazier Photography Eric Frazier Photography 2017
Courtesy of Toyota/Photo by Eric Frazier Photography

The setup is supposed to help Toyota researchers find the best ways to transfer vehicle control between the human driver and the AI-controlled autonomous car. The research arm also said it will help develop machine learning algorithms that can learn from expert human drivers and provide coaching to novice drivers.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
CryptoSam Bankman-Fried
Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
By Camila Grigera NaonJune 9, 2026
3 hours ago
A trader works on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, June 3, 2026
InvestingWall Street
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
3 hours ago
The entrance to a U.S. Immigration and Customs (ICE) detention facility
North AmericaDepartment of Homeland Security
Texas ICE facility spent $11.5 million on guards, medical services, transportation and meals weeks before the camp even held detainees, GAO finds
By Michael Biesecker, Ryan J. Foley and The Associated PressJune 9, 2026
3 hours ago
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
AIBrainstorm Tech
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
By Sharon GoldmanJune 9, 2026
4 hours ago
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
EnergyAutos
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
By Nick LichtenbergJune 9, 2026
4 hours ago
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
EnergyBrainstorm Tech
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
By Jordan BlumJune 9, 2026
4 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
8 hours ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.