• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Here’s Facebook’s Secret to Creating Software For Billions of Users

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
August 31, 2017, 1:00 PM ET

Facebook’s billions of users may not have noticed any changes. But over the past year, the social network has overhauled its underlying software so that it can debut new features more quickly and save its engineers time.

The fixes, both small and large, help keep the site operating smoothly, even during huge spikes in traffic during major events like Hurricane Harvey. They also help the company add new features like video streaming and messaging, without many technical hiccups.

To help with these projects, Facebook used software development techniques typically used by startups that are a fraction of its size, said Chuck Rossi who oversees the company’s big software release projects. When he first joined Facebook nearly 10 years ago after stints at Google (GOOG), VMware (VMW), and IBM (IBM), he saw how the “crazy kids,” as he put it, built the site and its related software infrastructure unlike anything he’d seen before.

Get Data Sheet, Fortune’s technology newsletter.

Instead of building software like most big companies do in long, drawn-out stages, Facebook’s small staff rapidly wrote code in smaller chunks to accommodate Facebook’s growth. This agile development approach, as its known in the tech industry, can tend to be more chaotic, but it results in being able to debut features more quickly than they would otherwise.

“Do I step in and apply my 20 years of experience here and force them to go down a more known and industry standard, or do we go with what these guys set up?” said Rossi. “I chose the later.”

Developers would have access to the company’s entire source code, and “cherrypick” bits and pieces from it for their respective projects, he said. Changes they made to the software would be implemented once daily.

But the more coders Facebook hired, the more frequently they wanted to modify the code, often from far-flung offices in Tel Aviv and Dublin. Coordinating the activity was difficult because of the global nature of their work.

Eventually, engineers ramped up to making nearly 1,000 changes to the code at three set times daily. Additionally, there would be a weekly mega update for changes that were supposed to happen earlier in the week, but for whatever reason, didn’t.

This process of releasing software in set times started to slow things down, which is not good for a service that keeps expanding. Eventually, Facebook’s coding started resembling the development practices of older, larger companies, and not the hot startup like Facebook once was.

Starting in April 2016, Facebook gradually started tweaking its software even more frequently, thus undermining any reason to have scheduled releases. Instead, Facebook developed a system it calls Gatekeeper that involves rolling out hundreds of changes every couple of hours.

Using customized tools, Facebook’s coders can automatically check their new software for bugs before implementing their changes. An automatic delay in pushing the changes to the entire service gives employees time to notice any hiccups, like a disappearing tab, so that they can hit an emergency kill-switch to stop the code from reaching users.

Once the code is ready, it goes out to only 2% of Facebook users. If nothing breaks, it then rolls out to everyone.

Rossi acknowledges that Facebook’s new check-and-balance system isn’t revolutionary considering most fast-rising startups have similar systems that ensure software is built fast without catastrophic bugs. Google and Amazon likely have similar systems.

Still, the fact that Facebook had to essentially overhaul how it builds software is noteworthy, and Rossi said it “was a little lonely and a little scary,” because there wasn’t much precedent for a company as big as Facebook to make such a big change in only a year. Over a course of three days in April, Facebook’s entire software process shifted to the new system, “and no one noticed,” he said.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
1 hour ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
2 hours ago
chaplin
AIAI agents
‘Intelligence may be scalable, but accountability is not’: A new report exposes the hidden cost of the AI agent revolution
By Nick LichtenbergMarch 26, 2026
3 hours ago
wyle
HealthTV
‘The Pitt’ shows an ER getting shut down by a cyberattack that is totally true to life
By Jeffrey Tully, Christian Dameff and The ConversationMarch 26, 2026
3 hours ago
CryptoCryptocurrency
Foreign exchange startup XFX raises $17 million to help businesses go between cash and stablecoins
By Ben WeissMarch 26, 2026
5 hours ago
John Zhao smiles and crosses his legs
Startups & VentureHealth
Exclusive: Blossom Health raises $20 million to bring an AI ‘copilot’ to psychiatry
By Lily Mae LazarusMarch 26, 2026
5 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
21 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Environment
Vail Resorts' CEO says it's time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.