• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Here’s How Facebook Will Keep Sending Cat Videos Around the World

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
August 21, 2017, 1:32 PM ET

Facebook is the social network that people use to share cat videos, Funny or Die clips, and baby pictures. But for techies, Facebook is a pioneer in building serious technology that delivers all that content.

Facebook (FB) is now seen as an expert in building and operating massive data centers and making sure data flows around the world to its users. This is serious, heavy-duty technology.

This week, Facebook built on that trend by divulging more about how it gets all those user posts to recipients as quickly as possible. The company has published a technical paper called Steering Oceans of Content to the World that broadly outlines the software systems it’s built to meet “fast-growing demand from both services and people.”

Related: Facebook Claims Two Billion Users

While Facebook has talked quite a bit about the servers and networking switches it designs to run its massive cloud data centers, this is the first time the company has published details of how it connects its core data centers to “global points of presence,” which are little way stations that put the needed content closer to would-be consumers. This system is known as Facebook Edge Fabric.

Get Data Sheet, Fortune’s technology newsletter.

 

There are lots of parts to this network, broadly outlined in the post. For example, the Edge Fabric must “know” all the routes from a given point of presence to the ultimate destination and route the traffic appropriately.

Related: Facebook Buys This Startup to Boost AI

But the high-level takeaway from this is that Facebook, and a handful of other cloud-oriented companies—like Google (GOOG), and Microsoft (MSFT)—are increasingly driving the hardware, software, and networking agenda. They’re doing this in part by designing the hardware they need for their own use, and then making those specifications available to other businesses via the Open Compute Project and other groups to use as they see fit.

On the software side, much the same thing is happening, with Facebook coming up with its own load balancing software that divvies traffic up to eliminate bottlenecks on any one connection point. That software is also often open-sourced for others to build on and use.

Related: Welcome to the Great Era of Data Center Consolidation

That was once the province of tech companies like the former Hewlett-Packard (HPQ), IBM (IBM), Cisco (CSCO), and EMC (now part of Dell Technologies.)

Given that more corporate and consumer data and software is now running on these massive clouds—which as noted tend to design their own hardware— smaller businesses have less need to re-stock their own data centers with server and switching gear from those companies going forward.

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
2 hours ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
3 hours ago
chaplin
AIAI agents
‘Intelligence may be scalable, but accountability is not’: A new report exposes the hidden cost of the AI agent revolution
By Nick LichtenbergMarch 26, 2026
4 hours ago
wyle
HealthTV
‘The Pitt’ shows an ER getting shut down by a cyberattack that is totally true to life
By Jeffrey Tully, Christian Dameff and The ConversationMarch 26, 2026
4 hours ago
CryptoCryptocurrency
Foreign exchange startup XFX raises $17 million to help businesses go between cash and stablecoins
By Ben WeissMarch 26, 2026
6 hours ago
John Zhao smiles and crosses his legs
Startups & VentureHealth
Exclusive: Blossom Health raises $20 million to bring an AI ‘copilot’ to psychiatry
By Lily Mae LazarusMarch 26, 2026
6 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
22 hours ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Environment
Vail Resorts' CEO says it's time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.