• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

This Investment Is Almost As Popular As the Smartphone

By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
August 5, 2017, 10:00 AM ET

Doing the right thing isn’t always easy in the personal investing space. The desire to beat the market is strong, after all.

But it seems when investing in their company 401(k)s, U.S. savers have seen the light. Retirement investment management firm Vanguard has found that 72% of the 4.6 million people participating in company-sponsored plans overseen by Vanguard invest in target date funds. That percentage has tripled over the past decade.

These target date funds relieve the individual investor of asset allocation decisions; instead, they automatically adjust each person’s equity exposure based on their age. If you’re a 35-year-old investor, then you’ll almost certainly have a higher percentage of stocks in your portfolio than a 65-year-old who’s close to retirement, for example, although it varies based on your own risk tolerance.

The most important thing about these features: They help investors avoid that urge to time the market, which far more often than not hurts their returns over time.

The use of target date funds, by Vanguard’s analysis, has tripled over the past decade. The company estimates that the number of participants who allow their allocations to be professionally managed, either through a target date fund, a balanced fund or an account advisory service, will grow to 75% by 2021, up from 17% in 2007.

These numbers “signal a shift in responsibility for investment decision-making away from the participant and back to employer-selected investment and advice programs,” wrote Martha King, managing director of the institutional investor group at Vanguard.

As an investment product, the target-date fund stands alone in terms of growth. You’d have to look towards U.S. smartphone adoption, which sits at 77% today according to Pew, to find a close mirror to the surge target date funds have seen.

Yet these numbers don’t show the whole picture. Despite the growth in these funds, many investors still choose actively managed ones over index-driven options, which change equity allocation based on a market index. Financial services consultancy Sway Research found that index-focused target date account for only 37% of all target date fund assets. That leaves 63% of assets in actively managed funds and hybrid options that offer a mix of active and passive management.

Over the long term, it’s best to also have exposure to index funds, since they’ve been shown to outperform actively managed accounts, in part because their costs are so much lower. In fact, 92.2% of actively managed funds underperformed their large-cap benchmark over the past 15 years, according to S&P Global.

If you’re choosing an actively managed target date fund, you’ll also want to have some portion of your savings in an index fund as well. But Vanguard found that two-thirds of its participants invest in only one target date fund.

The oldest rule of thumb for personal investors is to not have all their retirement eggs in one basket. That’s one thing that hasn’t changed.

About the Author
By Ryan Derousseau
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

AI
Bernie Sanders and AOC launch bill to ban new data-center construction
By March 25, 2026
3 minutes ago
EconomyHiring
‘Don’t leave’: the remote work guru who nailed the labor market during the Great Resignation offers job advice for 2026
By Marco Quiroz-GutierrezMarch 25, 2026
1 hour ago
Jack Fusco, chief executive officer of Cheniere Energy, at the CERAWeek by S&P Global conference in Houston.
Energyliquified natural gas
U.S. natural gas exporters literally answer Asia’s calls for ‘help’ from the Iran war, but aid can’t come overnight
By Jordan BlumMarch 25, 2026
1 hour ago
BankingSoFi
A notorious short-seller unloaded on SoFi. The stock shrugged it off
By Jeff John RobertsMarch 25, 2026
1 hour ago
Warner gestures
AIAmerican Politics
New college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
2 hours ago
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyRecession
Mark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
2 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
13 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.