• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVideo Games

Iconic Video Game Maker Atari Unveils New Console

By
Fortune Editors and Reuters
Fortune Editors and Reuters
Down Arrow Button Icon
By
Fortune Editors and Reuters
Fortune Editors and Reuters
Down Arrow Button Icon
July 18, 2017, 3:44 PM ET
Courtesy of Ataribox

French video game maker Atari SA provided the first details of its “Ataribox,” the iconic company’s first console in more than two decades.

The company said “Ataribox” is inspired by its previous consoles, incorporating a raised back and a front panel that can be either of wood or glass. The console will come in two types: a wood, and a black/red version.

“Our objective is to create something new, that stays true to our heritage, while appealing to both old and new fans of Atari,” the company said.

Originally founded in 1972 by Nolan Bushnell and Ted Dabney, the pioneering video game company has changed hands several times, most recently in 2008 when it was acquired by French company Infogrames—which subsequently rebranded itself as Atari.

The company did not provide information on timing, pricing, games or detailed hardware specifications.

Atari, founded in 1972, dominated the early video game market with classic games such as Pong, Asteroids and Missile Command.

About the Author
By Fortune Editors and Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A Macy's entrance in a mall.
RetailMacy's
Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
5 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
EnergyMeta
Meta orders 10 gas-fired power plants for its Hyperion AI campus in rural Louisiana—more than triple the initial plan
By Jordan BlumMarch 27, 2026
5 hours ago
LawMeta
Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually
By Catherina GioinoMarch 27, 2026
6 hours ago
Steve Wozniak speaks into a microphone, raising his palm in the air.
Big TechApple
Apple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’
By Sasha RogelbergMarch 27, 2026
6 hours ago
AIData centers
Microsoft is picking up a Texas data center project OpenAI didn’t want, in a telling sign of how far they’ve drifted apart
By Matt O'Brien and The Associated PressMarch 27, 2026
8 hours ago
InnovationDrones
The Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield
By Jason MaMarch 27, 2026
9 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
17 hours ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
1 day ago
AI
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Fortune EditorsMarch 26, 2026
1 day ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.