• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Transgender Activists to Facebook: A Pride Month Button Isn’t Enough

By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
June 16, 2017, 2:32 PM ET
Midsumma Pride March Melbourne Australia
A rainbow flag with the thumbs up facebook like symbol and other gay rights related placards during the Midsumma festival pride march in St KildaAsanka Brendon Ratnayake—Getty Images

Facebook released its “pride” reaction button to celebrate Pride Month earlier this June, allowing users to respond to posts and comments with a “pride” reaction featuring the rainbow flag. But some members of the LGBTQ community say the platform still hasn’t done enough to protect transgender users.

“We thank Facebook for its efforts to raise support for and visibility of our LGBTQ community during Pride Month,” Kate Kendell, executive director of the National Center for Lesbian Rights, said. “But we also challenge them to amend their policies to better serve our trans family.”

Facebook lets users choose a custom gender and preferred pronouns, and doesn’t require users to provide a “legal” name, but it still requires some users to verify their name with identification, a policy that can expose transgender people on the site. When asked to provide further identification or get off the site, transgender users can be forced to reveal their identity by using the name they were born with. Facebook told Fortune it doesn’t have data on how many users are currently asked to provide further identification, though acknowledged users can be asked to show IDs.

Transgender activist Geena Buono, a founder of the Asbury Park chapter of New Jersey Transgender Day of Remembrance, said the name policy can end up outing transgender people and can leave them exposed to harassment.

“It doesn’t affect me because I’ve fully transition and legally changed my name, but I’ve seen it affect others,” Buono said. “In doing so, they find themselves in a frightening place once you have to go back to something. It is their real name as far as I’m concerned.”

The name verification process caused controversy two years ago after transgender users were asked to use their legal names or were banned from the site, temporarily or permanently. In July 2015, an Ethiopian LGBT activist who goes by “HappyAddis” was told his account would remain blocked until he uploaded documents verifying that was his name. In 2015, Facebook responded by saying in release that they were opening up the process to be more accommodating to the transgender users’ needs.

“Many times, in LGBT, the T is sort of a stepchild,” said Buono. “Sometimes people aren’t really sensitive or aware of the things they’re doing or of some contradiction. That being said, I’m glad there is a pride reaction. Unfortunately, they have to get on the same page with their sensitivity training and understanding the needs of the trans community.”

Facebook said the policy is meant to prevent harassment from anonymous accounts and that profiles flagged for fake names are more likely to have violated community standards. A spokesperson for Facebook also said the company supports the LGBTQ community through its workplace environment, participation in Pride events and policies.

“We want to make sure people can use the names they’re known by, whether that’s their legal name or not,” a spokesperson from Facebook said. “In 2015, we made improvements to how we enforce our names policy based on feedback from our community. As a result, we’ve reduced the number of inaccurate fake-name reports and made it easier for people to confirm their name if necessary. We continue this work because is important that this policy works for everyone, especially for communities who are marginalized or face discrimination.”

“I think,” Buono said, “in their defense, it’s just ignorance. I would hate to think they knew better and were doing it anyway. I think they just need to be a little more sensitive to the needs of the transgender community.”

About the Author
By Lisa Marie Segarra
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIData centers
Southeast Asia could become a booming data center market if its data centers can beat the heat
By Angelica AngMarch 26, 2026
59 seconds ago
New Disney CEO Josh D'Amaro pictured
Arts & EntertainmentDisney
Disney CEO’s no good, very bad week: Josh D’Amaro is dealing with 3 major headaches in his first week
By Tristan BoveMarch 26, 2026
39 minutes ago
startup team smiles in front of camera
CryptoCryptocurrency
Exclusive: Megapot raises $5 million to create a crypto-powered global lottery
By Carlos GarciaMarch 26, 2026
4 hours ago
Water storage construction on the Meta data center site in Holly Ridge, Richland Parish, Louisiana.
AIEye on AI
Inside Meta’s chaotic AI boomtown in rural Louisiana
By Sharon GoldmanMarch 26, 2026
4 hours ago
Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
6 hours ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
6 hours ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
1 day ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
14 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.