• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailSunscreen Effectiveness

Nearly Three-Quarters of Sunscreens Don’t Work as Advertised: Study

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
June 5, 2017, 6:06 PM ET
A girl applying suntan cream to the back of a sunburnt man. Vans Warped Tour, USA touring punk rock music festival, Bicentennial park, Miami, Florida, USA. 24th June 2006
Photo by PYMCA UIG—Getty Images

The official start of summer is almost here, pushing sunscreen to the top of many shopping lists.

But even people who stay well-stocked and diligently lathered in sun block may still find themselves inadequately protected. That’s because nearly three-quarters of all sunscreens on the market don’t work as well as they claim to, or they contain potentially harmful ingredients, according to a recent study from the nonprofit Environmental Working Group (EWG).

Last month, the EWG released its 11th annual sunscreen guide, which analyzed more than 880 beach and sport sunscreens, as well as 480 moisturizers and 120 lip products containing SPF. The Washington, D.C.-based research group found that roughly 73% of the products it tested either contained “worrisome” products or they did offer the level of UV protection they advertised. EWG said those worrisome products can include oxybenzone, which is known to be a hormone disruptor, and retinyl palminate, a form of vitamin A that EWG says can sometimes actually heighten sensitivity to the sun.

The study also notes a rise in the number of mineral-only sunscreens on the market—representing 34% of the products EWG tested in 2017, double the number from a decade ago—while adding that those products often hold up better under the EWG researchers’ scrutiny. “Sunscreens using zinc oxide and titanium dioxide tend to rate well in our analysis: They are stable in sunlight, offer a good balance between protection from the two types of ultraviolet radiation – UVA and UVB – and don’t often contain potentially harmful additives,” EWG said in its study.

The EWG study also slammed products that claim to offer SPF protection greater than SPF 50, which can be misleading. In 2011, the U.S. Food and Drug Administration proposed rules to cap SPF values at SPF 50+ for that very reason, with EWG noting that FDA rules capping certain active ingredients mean that SPF 30 and SPF 100 products typically offer roughly the same amount of UVA protection.

As it has in the past, the latest EWG study also named several sunscreen products for children that received the worst scores in its analysis. Those kids products named by EWG include Banana Boat Kids Sunscreen Lotion, SPF 100; Coppertone Sunscreen Lotion Kids, SPF 70; and Up & Up Kids Sunscreen Sticks, SPF 55.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

A Macy's entrance in a mall.
RetailMacy's
Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
21 hours ago
C-SuiteFood and drink
‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Catherina GioinoMarch 25, 2026
3 days ago
Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks
Starbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
5 days ago
Toilet paper on empty supermarket shelves, lockdown panic buying
EconomyIran
The great toilet paper panic is back as Japan starts stockpiling
By Eva RoytburgMarch 23, 2026
5 days ago
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
7 days ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
8 days ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
2 days ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
Success
This AI-proof career faces a 250,000-worker shortage—now the Trump administration is trying to revive the job millennials abandoned
By Fortune EditorsMarch 27, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.