• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
TechBest Companies

Apple’s iPhone Surprise

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
May 6, 2017, 9:30 AM ET
Robert F. Kennedy Human Rights Hosts The 2015 Ripple Of Hope Awards Honoring Congressman John Lewis, Apple CEO Tim Cook, Evercore Co-founder Roger Altman, And UNESCO Ambassador Marianna Vardinoyannis - Inside
NEW YORK, NY - DECEMBER 08: Apple CEO Tim Cook speaks onstage as Robert F. Kennedy Human Rights hosts The 2015 Ripple Of Hope Awards honoring Congressman John Lewis, Apple CEO Tim Cook, Evercore Co-founder Roger Altman, and UNESCO Ambassador Marianna Vardinoyannis at New York Hilton on December 8, 2015 in New York City. (Photo by Astrid Stawiarz/Getty Images for RFK Human Rights) Photograph by Astrid Stawiarz/Getty Images for RFK Human Rights

Apple’s week was full of surprises.

In announcing earnings on Tuesday, the company surprised many investors by disclosing that iPhone unit sales fell 1% from the same period a year earlier to 50.8 million. It was one of the few worrisome details in an otherwise strong quarter.

While earnings factored heavily in this week’s discussions, it was by no means the only big Apple news. Construction of Apple Park, the company’s new Cupertino, Calif. headquarters, appears to be making good process based on a new video of the site taken from a drone.

Another Apple nugget that got attention this week was that the company is working on a smart home hub—a competitor to Amazon’s Echo— that may be unveiled at Apple’s Worldwide Developers Conference next month.

This is Fortune’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

Read on for all this week’s Apple news from the past week.

Get Data Sheet, Fortune’s technology newsletter

  1. This week, Apple announced earnings for the three months ending April 1, revealing that it had $52.9 billion in revenue. IPhone unit sales fell, but the iPhone division’s revenue was up 1% year over year because of a higher average selling price. Mac sales rose 14%. Apple’s Services division, which includes its Apple Music, continues to soar, with revenue growth of 18%. Even the company’s Other Products division, which includes AirPods and the iPod, returned to growth, with revenue jumping 31%.
  2. Apple’s disappointing iPhone sales surprised some analysts who had anticipated increased unit sales. In a conference call with analysts, Apple CEO Tim Cook explained the decline by saying that recent rumors about the company’s new iPhones depressed sales. Cook said that anticipation for the expected devices, which could be announced later this year, prompted some iPhone owners to hold off buying new phones because they wanted to see if new models were coming.
  3. Apple’s iPad is the most popular tablet with a 24.6% market share, according to IDC. However, iPad shipments tumbled 13% in the first three months of this year, IDC said. Overall, manufacturers shipped 36.2 million tablets in the first quarter, an 8.5% decline. Consumers are increasingly turning to lightweight notebooks and two-in-one hybrid computers, putting pressure on tablets to keep pace. So far, they haven’t.
  4. Apple Park is coming along nicely. Documentarian Matthew Roberts published his latest video of Apple’s headquarters. It showed that the main building, which will have 2.8 million square feet of floorspace, is nearly completed, and that construction crews are installing trees and landscaping. Apple employees are expected to start moving in soon. The moving process for all 12,000 employees is likely to take at least six months.
  5. For months, Apple has been rumored to be working on a smart home hub that would let users play music and control devices throughout their smart homes. Now, Ming-Chi Kuo, an Apple analyst at KGI Securities, says the company may unveil the device in June at its Worldwide Developers Conference. The device could come with built-in speakers and run on Apple’s virtual personal assistant Siri. It also may also be more expensive than the $180 Echo, according to rumors. Apple, however, hasn’t confirmed it’s working on such a device.
  6. AirPods are a hit. Apple’s wireless earbuds are already hard to find on store shelves, and according to a study this week from researchers Creative Strategies and Experian, 98% of owners surveyed say they’re either “very satisfied” or “satisfied” with them. That’s a higher satisfaction than the iPhone received in 2007 at the same time in its lifecycle.

One more thing…If you have hundreds of thousands of dollars burning a hole in your pocket and you want to meet Tim Cook, now’s your chance. He’s auctioning a lunch with him to benefit the Robert F. Kennedy Human Rights charity. The lunch is valued at $100,000, but bids already top $345,000. The auction ends May 16.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

goldman
Investingprivate equity
‘The circulatory system isn’t working.’ Goldman on what’s really wrong with private markets
By Nick LichtenbergJune 10, 2026
18 minutes ago
Exclusive: Mastercard launches protocol to let AI agents pay each other, send micropayments
BankingMastercard
Exclusive: Mastercard launches protocol to let AI agents pay each other, send micropayments
By Ben WeissJune 10, 2026
18 minutes ago
Geoffrey von Maltzahn and Kimberly Powell on stage at Fortune Brainstorm Tech
AITerm Sheet
AI drug discovery leaders warn U.S. health funding cuts risk falling behind global rivals
By Lily Mae LazarusJune 10, 2026
2 hours ago
Kevin O'Leary wears a silver and black suit with a chain of basketball cards around his neck.
AIData centers
From the Trump administration to Kevin O’Leary, there’s a new narrative that China is to blame for plummeting data center popularity
By Sasha RogelbergJune 10, 2026
4 hours ago
JB Straubel, co-founder of Tesla and founder and CEO of Redwood Materials, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Michael Faas/Fortune)
NewslettersFortune Tech
Why China is outpacing the U.S. power grid
By Andrew NuscaJune 10, 2026
4 hours ago
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
Startups & VentureFinance
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
By Shawn TullyJune 10, 2026
5 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
20 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
23 hours ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 days ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.