• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipTransportation

United CEO Oscar Munoz Calls Dragging Incident a ‘System Failure’

By
Jennifer Calfas
Jennifer Calfas
Down Arrow Button Icon
By
Jennifer Calfas
Jennifer Calfas
Down Arrow Button Icon
April 27, 2017, 7:46 AM ET

United CEO Oscar Munoz called the incident in which a passenger was forcibly removed from a flight “a system failure” and vowed to implement policies that would “put the customer at the center of everything we do.”

“It was a system failure across the board,” Munoz said in an interview NBC News on Thursday. “A circumstance like we’ve all witnessed should have never happened, never happened.”

United Airlines released a report Thursday detailing the incident that sparked national outrage after videos emerged of passenger David Dao, a doctor from Louisville, Ky., being pulled out of his seat and dragged by his arms through the aisle of a United flight by law enforcement on April 9.

In the report, the airline company introduced several new policies to prevent future incidents, including limiting the use of law enforcement and not requiring passengers who are already seated on a plan to give up their seat.

“We’re going to teach and broaden sort of the cultural impact of respect and dignity, regardless of where you’re sitting,” Munoz told NBC. “And that’s why we’ve said — once you’ve boarded an aircraft, we’re not going to take you off, except for safety and security.”

The company also plans to improve training for its employees and provide up to $10,000 in compensation for passengers who are willing to opt to take a different flight. (Passengers on the April 9 flight were offered a $800 travel credit to take a different one, and no one agreed to do so initially.)

Munoz told NBC that law enforcement may still be used in certain circumstances when necessary, “but primarily if we start with the basic premise and all our policies in how we fly, putting the customer at the center of this, I think the policies will sort of fan out and avoid issues like that.”

United released information of the report to the Senate Commerce Committee on Wednesday.

Munoz and United issued multiple apologies for the incident the week it occurred, but faced immense backlash from the public over its handling of the situation.

Dao, who was asked to change flights so a four-person flight crew could make a flight in Louisville, had said he needed to return to his patients by the next morning. Law enforcement then forcibly removed him from his seat after he refused to comply, leaving Dao with several injuries, including a concussion and a broken nose, according to his lawyer.

About the Author
By Jennifer Calfas
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
10 minutes ago
chaplin
AIAI agents
‘Intelligence may be scalable, but accountability is not’: A new report exposes the hidden cost of the AI agent revolution
By Nick LichtenbergMarch 26, 2026
47 minutes ago
posner
PoliticsElections
Trump said low-income housing would destroy the suburbs, but ‘soccer moms’ are still abandoning him in droves
By Steve Peoples and The Associated PressMarch 26, 2026
3 hours ago
jerry
CommentaryEducation
The college degree isn’t dead. But the wrong kind could cost you $2 million
By Jerry BalentineMarch 26, 2026
4 hours ago
Successthe future of work
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleMarch 26, 2026
4 hours ago
NewslettersCEO Daily
Rishi Sunak tells CEOs to move fast on AI—or risk landing on the wrong side of the K-shaped economy
By Kamal AhmedMarch 26, 2026
5 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
19 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
24 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.