• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
trends

5 Trends to Ride in 2017

By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
By
Verne Harnish
Verne Harnish
Down Arrow Button Icon
March 17, 2017, 9:00 AM ET
Illustration by Chris Gash

Your business and career will benefit if you strategically pursue the smartest of today’s ideas.

Mimic Mother Nature

If you’re not incorporating the most brilliant ideas from the natural world into what you sell, you’re leaving money on the table. Biomimicry is now going mainstream. Forward-looking companies are releasing ingenious products that mirror innovations found in nature, as entrepreneur Jay Harman, author of The Shark’s Paintbrush, points out. They range from sunscreen that replicates hippos’ protective sweat (sans the odor) to hospital wall coatings that emulate sharkskin’s antimicrobial properties. Nature has already solved many problems for us; why not take advantage of that?

Embrace Artificial Intelligence

Quit worrying about getting replaced by robots and figure out how to use artificial intelligence (AI) to grow your business. Services are coming online that can help even modest-size companies. Finding suppliers who use AI is often the most cost-effective way to get access to the technology. If you’re shopping for CRM software, for instance, look for a provider that is heading down this road. And keep an eye out for low-cost options like the Grid, which creates AI-driven websites that design themselves for small and midsize businesses, starting at $96.

For more on artificial intelligence, watch this Fortune video:

Join a Learning Circle

Most of us absorb far more when seated in a circle of peers who are studying the same thing than from the rows of a traditional classroom or while poring over an online course on our laptops. Instead of going it alone, make this the year you try a self-directed learning group like Circles (at circl.es). It brings together small gatherings of people who want to learn the same thing in private videochat rooms—taking the best features of book clubs into the digital era.

Mix With the Best

Surrounding yourself with great minds is critical if you want to raise your game. But you won’t brush up against top people at the gatherings mere mortals attend. At Genius X, a by-application-only network whose participants pay $100,000 to attend three meetings a year, founder Joe Polish says, “We want them to get a 10x return on their investment.” Why waste money on mediocre groups and conferences when you can invest in one great one that will really help you achieve your goals?

Retire the Idea of Retirement

Stop planning what you’ll do when your career ends and figure out how to continue it—on your own terms. “The second half of your life can be more fulfilling, more rewarding, and richer than the first half,” says John Anderson, author of the upcoming book Living Your Legacy. People over 50 are launching more businesses than their younger peers, and many corporate types are boomeranging out of retirement and back to their former firms to work part-time. Your future will be far more exciting if you find new ways to keep building on what you have learned and nurture the next generation.

A version of this article appears in the March 15, 2017 issue of Fortune.

We’ve included affiliate links in this article. Click here to learn what those are.

About the Author
By Verne Harnish
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
14 hours ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
9 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protégé facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
2 days ago

Latest in

PoliticsDonald Trump
Kennedy Center to close for 2 years for renovations after a wave of canceled shows due to Trump adding his name to the building
By Michelle L. Price and The Associated PressFebruary 1, 2026
24 minutes ago
Real EstateHousing
Trump’s plan to make housing affordable is faltering
By Katy O'Donnell and BloombergFebruary 1, 2026
46 minutes ago
Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
54 minutes ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
59 minutes ago
EconomyDebt
This ‘mutually assured destruction’ threat in the $7.3 trillion JGB market helps prevent Japan from triggering a debt crisis — for now
By Jason MaFebruary 1, 2026
1 hour ago
MagazineFedEx
How FedEx CEO Raj Subramaniam is adapting to the era of ‘re-globalization’
By Nicholas GordonFebruary 1, 2026
2 hours ago