Amazon is beginning to add Spanish to its website for the first time.
The online retail giant’s addition of Spanish marks the first use of a new language since the site was launched more than 20 years ago, CNET reports, and marks a pivot towards the growing Spanish-speaking user base in the United States and Mexico.
“Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app,” an Amazon spokeswoman told CNET. “We will continue to roll out the shopping experience over the coming weeks. More and more customers should expect to see the option to shop Amazon.com in Spanish soon.”
The Spanish-language options may be new to Amazon.com, but some of the retailer’s international sites are already in the language, including Amazon.com.mx in Mexico and Amazon.es in Spain. Amazon (AMZN) announced Tuesday that it was starting its Prime subscription service in Mexico.