• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retailconsumer goods

A Kraft Heinz and Unilever Merger Would Bring All These Brands Together

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
February 17, 2017, 10:13 AM ET
US-LIFESTYLE-FOOD-KRAFT-MACANDCHEESE
WITH AFP STORY: LIFESTYLE-US-FOOD-KRAFT-MACANDCHEESE This photo illustration shows packs of Kraft's macaroni and cheese in Washington on April 21, 2015. From January next year, two kinds of yellow dye will no longer be added to the packaged dry pasta and processed cheese mix that is famous for its gooey yellow-orange look. Instead, natural ingredients like paprika, annatto and turmeric will be used, said Kraft in a statement on April 20th that promised no change in how Mac and Cheese actually tastes. AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)Courtesy of Ben and Jerry's & Photo by Nicholas Kamm—AFP/Getty Images
Add Fortune on Google for similar content.

Kraft Heinz certainly seems open to offering a sweeter deal to London-based Unilever.

On Friday, Unilever rejected a massive $143 billion merger proposal from Chicago-based Kraft Heinz, but Kraft Heinz seems undeterred.

“While Unilever has declined the proposal, we look forward to working to reach agreement on the terms of a transaction,” Kraft said in a statement Friday. Kraft is owned by private equity titan 3G Capital, which is widely expected to do a major deal this year.

Some of Kraft Heinz’s biggest brands include Heinz Ketchup and Kraft Macaroni and Cheese, while Unilever counts Dove and Ben & Jerry’s among its well-known names. But those are just the tip of the iceberg for the two consumer goods giants. Here’s a list of the brands that would come together if Kraft and Unilever were to join up.

Kraft Heinz

  • A.1.
  • Athenos
  • Back to Nature Meals
  • Bagel Bites
  • Bakers Chocolate
  • Breakstones
  • Capri Sun
  • Classico
  • Claussen
  • Cool Whip
  • Corn Nuts
  • Country Time
  • Cracker Barrel Cheese
  • Crystal Light
  • Delimex
  • Gevalia
  • Grey Poupon
  • Heinz 57 Sauce
  • Heinz Chili Sauce
  • Heinz Cocktail Sauce
  • Heinz Foodservice Soups
  • Heinz Gravy
  • Heinz Ketchup
  • Heinz Vinegar
  • Jack Daniel’s Sauces
  • Jell-O
  • Jet-Puffed
  • Knudsen
  • Kool-Aid
  • Kraft Barbeque Sauce
  • Kraft Foodservice
  • Kraft Mac and Cheese
  • Kraft Natural Cheese
  • Kraft Salad Dressing
  • Kraft Singles
  • Lea & Perrins
  • Lunchables
  • Maxwell House
  • Mio
  • Miracle Whip
  • Mr. Yoshida’s
  • My Heinz
  • Nancy’s
  • Ore-Ida
  • Oscar Mayer
  • Philadelphia
  • Planters
  • Shake N Bake
  • Stove Top
  • Sure-Jell
  • Tassimo
  • TGI Fridays
  • Velveeta
  • Weight Watchers Smart Ones
  • Wyler’s

Unilever

  • Axe
  • Dove
  • Dove Men+Care
  • Hellmann’s
  • Knorr
  • Lipton
  • Magnum
  • Pond’s
  • Tresemmé
  • Talenti
  • Vaseline
  • Ben & Jerry’s
  • Breyers
  • Caress
  • Clear
  • Degree Deodorant
  • Fruttare
  • Good Humor
  • I Can’t Believe It’s Not Butter
  • Klondike
  • Lever 2000
  • Marmite
  • Nexxus
  • Noxzema
  • Popsicle
  • Q-Tips
  • Simple
  • St. Ives
  • Suave
  • Tigi
  • Brummel & Brown
  • Country Crock
  • PG Tips
  • Promise
About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

ll
Economysummer
Deviled eggs, seltzer and a burger you can’t quit: The GLP-1 crowd is (halfway) reinventing the American BBQ
By Nick LichtenbergJune 25, 2026
4 hours ago
A pedestrian walks past a Gucci luxury fashion store at a shopping district on June 24, 2026, in Shenzhen, Guangdong Province, China.
RetailLuxury
Rich consumers taking GLP-1s are rebuying their wardrobes and eating smaller, fancier dishes—it’s a factor saving the luxury sector right now
By Eleanor PringleJune 25, 2026
7 hours ago
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
InvestingMarkets
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
By Jim EdwardsJune 25, 2026
7 hours ago
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
Retailecommerce
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
By Phil WahbaJune 25, 2026
10 hours ago
A Viking ship named Havhingsten af Glendalough - the Sea Stallion of Glendalough -, the world's largest replica of a Viking warship, sets out 01 JUly 2007 from the Viking Museum in Roskilde, Denmark, on a voyage to Dublin in Ireland, where it is scheduled to arrive 14 August.
EuropeScience
1,000-year-old massive textile factory unearthed in Denmark—and it belonged to the Vikings
By James Brooks and The Associated PressJune 24, 2026
20 hours ago
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
HealthGen X
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
By Mia OsmonbekovJune 24, 2026
21 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
10 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.