• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Leadership

Trump’s Border Tax: Here’s Number the Pundits Are Missing

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
January 31, 2017, 11:39 AM ET
Add Fortune on Google for similar content.

Now that White House press secretary Sean Spicer has inadvertently ignited a firestorm by suggesting that President Trump wants to pay for a border wall by imposing a 20% border tax on Mexican imports, and cable news hosts are gravely discussing the impact of such a tax on the price of guacamole, and the Koch brothers are waging war against it—in short, now that the topic has become an incomprehensible mess—it’s time to step back, breathe deeply, and come to grips with it.

What everyone is talking about, whether they know it or not, is the House Republicans’ proposed corporate tax reform, announced last June. It says absolutely nothing about imposing a 20% border tax. Here’s what it does say, and why it’s being regarded as a border tax, and why that’s a highly incomplete view of it.

One of the plan’s features is that it’s “destination based” with “border adjustment,” meaning that it taxes only economic activity in the United States. So when a U.S. company sells goods or services overseas, that revenue is ignored—not subject to U.S. tax at all. By the same token, when a U.S. company buys goods or services overseas, that expenditure is also ignored—and is therefore not a deductible expense for U.S. tax purposes. Now combine that feature with another part of the House GOP plan, which lowers the corporate tax rate from 35% to 20%. The result is that when a U.S. company buys avocados from Mexico, or anything from anyplace outside the U.S., it can’t deduct the expense on its U.S. tax return, but a company buying the same thing within the U.S. can deduct the expense; so the first firm effectively pays 20% more than the second. That’s where all the talk about a 20% border tax comes from, and why so many talking heads are saying it would help exporters and hurt importers.

But that’s only half the story, and the second half is generally skipped, especially on TV. Economists argue that under such a tax regime, the value of the dollar would immediately rise—foreigners would stampede to buy dollars in order to snap up U.S. exports, which would momentarily drop in price—until the dollar’s rise offset the new tax effects. Importers would be no worse off because the dollar’s greater buying power would just balance their new tax disadvantage, so—if you believe the economists’ models—your imported avocados (or anything else) wouldn’t cost any more at all. For exporters, the stronger dollar would likewise nullify their new tax advantage, so they’d be no better off. Bottom line: The so-called 20% border tax would not do what most of the TV commentators say it would.

Sound complicated? It does to most people, especially since the treatment of imports and exports is just part of the GOP’s proposed corporate tax reform; the other main part concerns the tax treatment of investment and borrowing. But it seems bewildering only because it’s so radically different from the current regime. As a whole, it’s dramatically simpler. For a compact explanation, see this from the nonpartisan Tax Foundation, or this column yesterday by Harvard economist Martin Feldstein. And if you really want to understand what motivates these ideas in the first place, read this paper by U.C. Berkley professor Alan J. Auerbach, who inspired the GOP plan with his proposal a few years ago .

That’s a lot of reading about tax policy. But it’s the only way to understand a potential once-a-generation tax reform that you’ll be hearing much more about—the pundits probably won’t help you.

Sign up for daily insights, updates, and opinion on leadership and leaders in the news at the Power Sheet.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

cuban
AIJobs
Everyone agrees that you hate AI, but only Mark Cuban sees why Silicon Valley is powerless to fix it
By Nick LichtenbergJune 26, 2026
2 hours ago
p
Personal Financephilanthropy
American giving hit $617 billion in 2025 — and the Paul Allen effect exposes who’s really driving it
By The ConversationJune 26, 2026
2 hours ago
g
AIunemployment
One of the Democratic Party’s brightest stars is co-founding a group to help with the coming AI jobs earthquake
By Josh Boak and The Associated PressJune 25, 2026
11 hours ago
merlin
North AmericaWorld Cup
Merlin the Duck was allowed inside Mexico City’s Azteca Stadium, but only to film a commercial
By Nayara Batschke and The Associated PressJune 25, 2026
11 hours ago
ken
Future of Workphilanthropy
Ken Griffin celebrates America’s 250th birthday with $26 million gift for new Roosevelt Library built into the Badlands
By Nick LichtenbergJune 25, 2026
12 hours ago
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
PoliticsLarry Ellison
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
By Sydney LakeJune 25, 2026
17 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
1 day ago
Current price of oil as of June 25, 2026
Personal Finance
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
20 hours ago
Current price of silver as of Thursday, June 25, 2026
Personal Finance
Current price of silver as of Thursday, June 25, 2026
By Joseph HostetlerJune 25, 2026
20 hours ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.