• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Here’s Why Analysts Are Fretting About Apple’s iPhone 7 Sales

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
January 30, 2017, 10:27 AM ET

Apple reports the results of its all-important holiday quarter on Tuesday after the market closes, and Wall Street analysts are getting a bit antsy.

Apple told the analysts three months ago that it expected sales of $76 billion to $78 billion, up from $75.9 billion for the same quarter in 2015. Analysts on average now expect sales of $77.4 billion and earnings per share of $3.24, versus the $3.28 Apple reported a year earlier.

But many analysts are focused on what Apple says on Tuesday about the year ahead, with anticipation building for a far more exciting iPhone update in 2017 after three years of an almost identical exterior design. And some are worried that the excitement may have gotten ahead of the reality and could possibly depress sales of the iPhone 7 over the next nine months.

Apple’s share price has gained 16% over the past six months, outpacing the 5% gain in the S&P 500 Index, on the growing optimism over what the analysts have dubbed the iPhone 8 or iPhone X, as it will be the 10th anniversary edition. Apple, per its usual practice, has not given any clues about the unannounced product.

Among the worriers, Barclays analyst Mark Moskowitz last week downgraded Apple’s stock to equal weight from its previous overweight rating. Even with rumored fabulous new features, the next iPhone still won’t be able to overcome some of the issues that have hit smartphone sales recently, Moskowitz wrote.

“Maturation of the device-centric consumer electronics adoption wave could weigh on both Apple and the smartphone market,” Moskowitz told investors. “Smartphones in general have evolved technologically to become more than good enough to serve most users’ digital needs over multiple years or until the device breaks,” he added later in the report.

Bernstein Research analyst Toni Sacconaghi lowered his 2017 profit estimate for Apple (AAPL) to $8.71 per share from $8.91 as well.

“Apple remains an iPhone centric story,” Sacconaghi wrote a report previewing the upcoming earnings. “And the principal risk near term is simply that the iPhone 7 cycle is weaker than anticipated, likely due to continued elongating replacement cycles (i.e., the device is not different enough from its recent predecessors to drive upgrades), or because of sluggish demand/share shifts in emerging markets, most notably China.”

UBS analyst Steve Milunovich cut his estimates for iPhone sales in 2017 before thew model is introduced. Apple is likely to sell only 94 million iPhones in the first six months of 2017, down from his earlier estimate of 99 million, Milunovich wrote. Still, that could aid demand once the next iPhone, dubbed by analysts as the iPhone 8 or iPhone X as it will be the 10th anniversary edition.

“Guidance could be a bit light for March, but the case can be made that the worse that March and June are, the better the upgrade cycle next fiscal year,” Milunovich wrote.

Likewise, Andy Hargreaves at Pacific Crest Securities thinks short-term disappointments will give way to longer-term benefits. Apple shares could sink a bit if the company simply reports quarterly results that match the average analyst forecast. If that happens, he recommends investors buy the stock.

“We believe the most likely scenario in the next iPhone cycle is for Apple to launch three new high-end SKUs: iPhone 7s, 7s Plus and X, with the iPhone X having an AMOLED screen and a premium price,” Hargreaves wrote. “Looking beyond F2017, we see the potential for meaningful upside to our estimates if Apple introduces a third high-end iPhone at a higher price, which could increase our current growth expectations and the multiple investors are willing to pay.”

Get Data Sheet, Fortune’s technology newsletter.

Among other optimists, Angelo Zino of CFRA Research is expecting Apple to beat expectations for the most recent quarter, in part because iPhone chip supplier Skyworks Solutions (SWKS) exceeded expectations when it reported fourth quarter results on January 19. Samsung’s Galaxy Note 7 recall also probably boosted Apple.

“Demand for the iPhone 7 as well as 7 Plus remained robust through the December quarter, aided by an aging iPhone installed base and added features that seem to have appealed to many consumers,” Zino wrote in a report on Jan. 25. “Given issues with AAPL’s most formidable opponent, we think the company benefited from a more favorable competitive landscape and likely witnessed higher Android switcher rates in the December quarter.”

Cowen & Co analyst Timothy Arcuri is less worried about the iPhone 7 and thinks the market will be looking ahead positively to the next iPhone, even though some of the new features to be added, like brighter OLED screens, may cost Apple more on the manufacturing side.

“Results should be fine or better and we think March guide will be fine (focus shifting to iPhone 10/X anyway),” Arcuri wrote. “Hardware margin pressure is clear (especially in launch this Fall w/~$50 incremental OLED cost) but services remain offset. Regardless, the ‘powder keg’ is about to be lit.”

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

This upstart stablecoin bank just won a rare OCC charter and raised $40 million. Its CEO is only 25
Bankingstablecoins
This upstart stablecoin bank just won a rare OCC charter and raised $40 million. Its CEO is only 25
By Jeff John RobertsMay 11, 2026
1 hour ago
Sharon Shmueli, left, and Tal Shlomo, right, sit and smile
NewslettersTerm Sheet
Exclusive: Index Ventures backs Frame’s $50 million bet that employees are still cybersecurity’s weakest link
By Lily Mae LazarusMay 11, 2026
1 hour ago
Apple presents its new user interface, "Liquid Glass," at its Worldwide Developers Conference on June 9, 2025 in Cupertino, California. (Photo: Andrej Sokolow/dpa/Getty Images)
NewslettersFortune Tech
Apple just might address those Liquid Glass issues
By Andrew NuscaMay 11, 2026
2 hours ago
voters in line
EconomyElections
Forget the Rust Belt or the Sun Belt. The ‘Wired Belt’ may be the next frontier of American political power
By Jake AngeloMay 11, 2026
5 hours ago
Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s reign as your primary device is ending
AIFortune 500: Titans and Disruptors of Industry
Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s reign as your primary device is ending
By Fortune EditorsMay 10, 2026
17 hours ago
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
EnergyAlternative energy
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
By Jason MaMay 10, 2026
18 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
22 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
23 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.