• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CES 2017

CES 2017: Fiat Chrysler’s New Concept Car Aims to Win Over Millennials Of Any Age

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
January 3, 2017, 12:01 AM ET
Courtesy of FCA

Fiat Chrysler Automobiles will reveal an electric concept vehicle at CES on Tuesday that is designed to suit the wide-ranging needs of millennial car owners.

The idea behind the Chrysler Portal is “explore the possibility of what a family transportation vehicle could look like for the millennial generation as their lifestyles evolve.” To FCA, that meant designing a concept car that would be attractive to range of ages all contained in the millennial demographic from a young single 20-something and a newly married couple to those with newborns and even older children.

The automaker focused on creating more interior space—which cars without internal gas combustion engines tend to have—loading the car with technology for passengers and the driver, as well as tech to allow for ride-hailing, car-sharing and delivery service applications. Even the seats are flexible thanks to a track system embedded in the floor that enables them to move the full length of the vehicle, fold flat, or be removed completely.

FCA's Chrysler Portal Concept.
Courtesy of FCA
Courtesy of FCA

The Chrysler Portal concept is equipped with a covey of technologies—20 in all—to let drivers and passengers connect with mobile phones, cameras, tablets, and laptops. FCA (FCAU) worked with engineers at Panasonic Automotive to integrate emerging technologies such as facial recognition and voice biometric technologies to provide customized user experiences in the car. For instance, facial recognition will tell the Chrysler Portal who is in the vehicle and how to automatically deliver preferred setting such as lighting, vehicle temperature, music, according to FCA. Internet cloud-based technologies, combined with facial and voice recognition, keep those preferred settings in sync should a passenger move to another seat, the company says.

The concept vehicle leaves no technological stone unturned. It’s equipped with Level 3 autonomous driving, a designation that means it can handle all aspects of automated driving with the expectation that a human driver will respond to a request to intervene.

The concept also uses Vehicle-to-X (V2X) communication that uses a number of sensors to talk with public infrastructure, Internet, and other vehicles. A sharing feature allows a mobile device or tablet to become a community display screen when it’s affixed to a docking station on the car’s headliner (the ceiling) for easy viewing.

The driver, meanwhile, has a high-mount display located above where a traditional instrument panel would be placed. The display spans the length of the instrument panel, a choice made for greater visibility and to reduce the possibility of motion sickness while interacting with the 3-D graphics.

Courtesy of FCA
Courtesy of FCA

 

The vehicle is equipped with a 100-kilowatt-hour lithium-ion battery pack that give it an estimated driving range of more than 250 miles. It’s also equipped with fast-charging capabilities that can add 150 miles of range to the battery in less than 20 minutes.

This is, of course, a concept vehicle and won’t be hitting the marketplace in 2017. However, the concept does telegraph how FCA hopes to capture the millennial marketplace, a demographic of consumers who are as young as 17 and old as 35 years.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
26 seconds ago
NewslettersMPW Daily
How the youngest female CEO in the Fortune 500 navigates political turmoil
By Emma HinchliffeMarch 26, 2026
19 minutes ago
MPWMost Powerful Women
Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
By Emma HinchliffeMarch 26, 2026
42 minutes ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
52 minutes ago
A man walks by the dairy section at a supermarket in Houston, Texas, on March 17, 2026.
EconomyIran
How badly the war in Iran is impacting your finances depends on where you live
By Eleanor PringleMarch 26, 2026
1 hour ago
HealthDietary Supplements
Seed Probiotic Review (2026): Expert Tested and Approved
By Christina SnyderMarch 26, 2026
1 hour ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
20 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.