The daughter of President-elect Donald Trump plans to spend more time advocating for women and has taken steps to disengage from her brand’s social media channels, her company said in a public letter Monday.

“Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” the letter reads. “As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families.”

Ivanka Trump’s jewelry company received backlash recently for promoting the $10,800 bracelet Ivanka Trump wore during a 60 Minutes interview shortly after it ended, a move the company has since apologized for.