• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Tech

Exclusive: Amazon To Play Up New Database, Artificial Intelligence at Cloud Confab

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
November 22, 2016, 10:44 AM ET
Andy Jassy, Amazon SVP, at AWS Re:Invent 2015.
Andy Jassy, Amazon SVP, at AWS Re:Invent 2015.Amazon Web Services
Add Fortune on Google for similar content.

Next week at its annual AWS re:Invent tech conference, Amazon Web Services is expected to unveil a new easier-to-manage version of the popular PostgreSQL database for its cloud customers.

In so doing, the Amazon (AMZN) cloud unit is repeating its own history by taking a database that already runs on its infrastructure, then basically cloning it and offering it as a fully managed service. AWS did the same thing with MySQL, another popular open source database, when it released Aurora. AWS claims that product is the fastest-growing service in its history.

The basics of the announcement were confirmed by several sources familiar with the plan but who are not authorized to speak about it. AWS declined to comment for this story.

PostgreSQL database is seen by many as a better option than MySQL for larger customers looking for less pricey alternatives to offerings from Oracle (ORCL) and Microsoft (MSFT). So this move makes sense given Amazon’s focus on winning Fortune 500 accounts.

Get Data Sheet, Fortune’s technology newsletter.

AWS execs are also expected to use their stage time in Las Vegas to talk about how they will make the machine learning technology that powers Alexa, Amazon.com’s (AMZN) popular personal assistant, available to more developers.

To be clear, AWS partisans already use tools like AWS Lambda to build Alexa applications that can do banking, schedule an Uber (UBER) ride, or order a pizza.

But Amazon needs to offer more powerful machine learning capabilities to its cloud customers. As a recap, machine learning is a subset of artificial intelligence that trains computers to recognize patterns from tons of data. It enables breakthroughs in image or facial recognition; by poring through myriad images, a computer can “recognize” a person or a cat, and even detect emotions based on facial expressions. The technology also underlies the ability of computers to translate human speech from one language to another.

For more on AWS, watch:

“AWS lags both Microsoft (MSFT) and Google (GOOG) in providing machine learning tools to do a lot of heavy lifting,” said one source familiar with the plans who requested anonymity. Other sources confirmed Amazon plans to announce new Alexa-like machine learning tools for AWS developers.

There could also be news about a new, more flexible option for of Amazon’s basic cloud computing service, Elastic Compute Cloud (EC2), that lets customers add or delete memory or processor cores as needed to fit their needs. This service would mimic the Google Custom Machine Types announced early this year.

Right now, customers pretty much have to buy the EC2 configurations and options that Amazon lists: There are very many to choose from but each option is static. A re-configurable choice would provide more flexibility for customers whose needs change by the day (or the minute.)

Amazon has been trickling out updates to its cloud services leading into re:Invent. Over the past few weeks, the cloud computing leader cut prices on some core computing instances; said its QuickSight analytics product, announced last year is now available; and updated AWS Marketplace to handle subscriptions of third-party software. It also cut storage prices.

In addition, last week AWS also introduced what it called the AWS Serverless Application Model, aka Project Flourish, to help developers build “event-driven applications.” This type of software performs actions based on a specific trigger, such as a user pressing a button, or sensor data hitting a predetermined threshold. One real-world example: when your home thermostat dips below 50 degrees, your furnace kicks on without human intervention.

That’s quite a flood of feature-and-function news but, if history is prologue, the really big announcements will come onstage next week as AWS chief executive Andy Jassy, chief technology officer Werner Vogels or product strategy general manager Matt Wood take the stage in Las Vegas.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Samsung, SK reportedly to invest $1.3 trillion over 10 years
AIChips
Samsung, SK reportedly to invest $1.3 trillion over 10 years
By Shinhye Kang, Seyoon Kim and BloombergJune 28, 2026
8 hours ago
Big-budget ‘Supergirl’ is among DC Studios’ worst flops for an opening weekend and was reportedly trimmed significantly after test screenings
Arts & EntertainmentMovies
Big-budget ‘Supergirl’ is among DC Studios’ worst flops for an opening weekend and was reportedly trimmed significantly after test screenings
By Jake Coyle and The Associated PressJune 28, 2026
10 hours ago
green
RetailWorld Cup
France wearing green for the Statue of Liberty: inside the unusual interpretation of ‘national pride’ that makes World Cup jerseys
By Claire Rush and The Associated PressJune 28, 2026
15 hours ago
One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process
AIhomebuying
One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process
By Marco Quiroz-GutierrezJune 28, 2026
15 hours ago
NASA plans daring robotic rescue mission to prevent an aging space telescope from falling back to Earth, and the legendary Hubble could be next
InnovationNASA
NASA plans daring robotic rescue mission to prevent an aging space telescope from falling back to Earth, and the legendary Hubble could be next
By Marcia Dunn and The Associated PressJune 28, 2026
17 hours ago
Sofia
CommentaryLeadership
This CEO became 3x more productive with AI. Then she read what her daughter wrote about it at Dartmouth
By Maria Colacurcio and Sofia FreiJune 28, 2026
20 hours ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
21 hours ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
20 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.