• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal 500

What to Expect from Apple’s Oct. 27 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
October 21, 2016, 9:02 AM ET

Apple’s next press event is just days away, but speculation about what the company would announce at the show has been running rampant for months.

Earlier this week, Apple (AAPL) announced plans to hold a press event at 1 p.m. on October 27 at its headquarters in Cupertino, Calif. While Apple didn’t say what it might announce at the show, the event’s tagline, “Hello Again,” appears to reference Apple’s famous “Hello” tagline it used to unveil the Macintosh in 1984. Several reports over the last few months have also suggested Apple would hold a press event in late October to unveil new Macs. But there might be more to the show than just Macs.

Macs, Macs, Macs

There should be no shortage of Macs on Thursday—and chief among the announcements will be a new and improved MacBook Pro.

According to reports that have piled up over the last few months, Apple is planning to unveil the biggest MacBook Pro update in years. The latest rumors say the MacBook Pro will come with a new organic light-emitting diode (OLED) touchbar above the keyboard, allowing users to view notifications, see which apps are open, and control parts of the operating system with their fingers. In addition, the MacBook Pro could add a fingerprint sensor that would let users log into the computer with their fingerprints. The feature would be based on Apple’s Touch ID, the same technology it uses in iPhones and iPads, so users could also authorize payments through Apple Pay, according to reports.

Get Data Sheet, Fortune’s technology newsletter

Earlier this week, a rumor surfaced, saying Apple would eliminate traditional USB and its MagSafe power port in the MacBook Pro in favor of the newer USB Type-C connection and Thunderbolt 3.

Beyond that, Apple reportedly has plans to discontinue the 11-inch MacBook Air and focus solely on a 13-inch model. That version will get new ports, including the USB Type-C, according to rumors.

Meanwhile, expect Apple to deliver some new components to the iMac all-in-one computer, including an improved processor and graphics card. It’s also possible the iMac gets USB Type-C ports.

Some macOS surprises, perhaps?

With updated Macs in the works, it shouldn’t come as a surprise if Apple announces some updates to macOS Sierra, its latest desktop operating system.

Historically, Apple has kept new features in its operating systems secret until it announces hardware that come with new features. It’s widely believed that will happen this time around, though it’s hard to say what new features might come to the operating system.

For more about Apple’s MacBook Pro, watch:

Chances are, the biggest update to macOS Sierra could be an update that fully supports the aforementioned integration of Touch ID in the MacBook Pro. Apple might also need to update Sierra to facilitate the use of its OLED touchbar.

A new Apple TV

Apple recently announced that it discontinued the third-generation Apple TV, leaving only last year’s model on store shelves. As Apple generally likes to offer two Apple TV models, it’s possible the company announces a small upgrade to its home-entertainment box. The update likely wouldn’t be a major one, but it could come with updated components that improve its performance.

Is a new Apple Display in the works?

For months now, we’ve been hearing rumors that Apple is planning a new Display to replace the current (and aging) model it’s currently selling.

The rumor mill says Apple is working on a new monitor that would come with 5K resolution, matching its high-end iMac screen. In addition, the Display could come with a built-in graphics card that would allow users of lower-powered Macs to get the benefit of the high-resolution screen.

But beware: if Apple announces the new Display, it’ll likely be expensive and could cost around $1,000, if not more.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Harvey CEO Winston Weinberg
SuccessCareers
30-year-old CEO of $11 billion Harvey earned the backing of OpenAI and Sam Altman. He says you have to ‘re-earn’ your role every 6 months
By Preston ForeMarch 26, 2026
58 minutes ago
SuccessHiring
Duolingo CEO’s taxi driver test decides who gets hired—before the interview even starts
By Sydney LakeMarch 26, 2026
2 hours ago
chaplin
AIAI agents
‘Intelligence may be scalable, but accountability is not’: A new report exposes the hidden cost of the AI agent revolution
By Nick LichtenbergMarch 26, 2026
2 hours ago
wyle
HealthTV
‘The Pitt’ shows an ER getting shut down by a cyberattack that is totally true to life
By Jeffrey Tully, Christian Dameff and The ConversationMarch 26, 2026
3 hours ago
CryptoCryptocurrency
Foreign exchange startup XFX raises $17 million to help businesses go between cash and stablecoins
By Ben WeissMarch 26, 2026
4 hours ago
John Zhao smiles and crosses his legs
Startups & VentureHealth
Exclusive: Blossom Health raises $20 million to bring an AI ‘copilot’ to psychiatry
By Lily Mae LazarusMarch 26, 2026
4 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
21 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Environment
Vail Resorts' CEO says it's time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.