• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

3

Current price of oil as of May 29, 2026

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

3

Current price of oil as of May 29, 2026
LeadershipTools of the Trade

Here’s Why You Can’t Stop Procrastinating

By
Timothy Pychyl
Timothy Pychyl
Down Arrow Button Icon
By
Timothy Pychyl
Timothy Pychyl
Down Arrow Button Icon
October 19, 2016, 8:00 PM ET
INTERNET-COMMUNITY-FACEBOOK-ILLUSTRATION
Photograph by Loic Venance—AFP/Getty Images

This article is part of Tools of the Trade, a weekly series in which a variety of experts share actionable tips for achieving fast and effective results on everything from productivity to fundraising.

This week Timothy Pychyl explains why we procrastinate, and what we can do about it. Pychyl is a psychology professor at Carleton University, in Ottawa.

As a psychological scientist who has researched procrastination for over 20 years, I think a lot about productivity and the reasons we fail to achieve it. A common belief is that procrastination stems from poor time management — we fall short of accomplishing our goals, this line of thinking goes, because we’re bad at budgeting our hours.

But my research has led me to believe the root cause is different: At its core, procrastination is about emotions. We use avoidance to deal with negative feelings — we give in to feel good.

Think about the last time you needlessly put off something you knew you needed to get done. Chances are, thoughts like “I don’t feel like it,” “I don’t want to,” or “I’ll feel more like it tomorrow,” ran through your head. This resistance is coming from your present-self’s desire not to experience negative emotions.

Our research shows we typically characterize tasks on which we procrastinate as boring, frustrating, or difficult. They inspire feelings of dread, anxiety, and annoyance. There’s an easy solution to mitigate these feelings, however: Simply put the task off. Future self can do it! And, as Homer Simpson once remarked about his own future self, “Man, I don’t envy that guy!”

Related: How to Learn Something and Actually Retain It

In other words, procrastination is not a time-management problem; it’s an emotion-regulation problem, one that comes back to haunt us. While avoidance can feel good in the moment, studies have shown this emotional boost is fleeting. In addition to the time pressure it creates down the line, procrastination causes feelings of guilt and a diminished sense of self as we recognize how irrational we’ve been in delaying a necessary action.

Here’s what to do about it.

There are many strategies for fighting procrastination, but the most essential is learning to regulate our emotions. This isn’t easy. Biologically, thanks to our limbic system, one of the oldest neurological structures and the brain’s emotional center, we’re primed to feel first.

In contrast, the prefrontal cortex — the part of our brain that plays a key role in performing “executive functions,” i.e. our ability to plan, organize and inhibit impulses as necessary — developed later.

Buddhist monks knew little about neuroscience, but they understood the internal battle between quick, emotional reactions and the slower, more laborious, often exhausting processes of inhibition and thought control. They sum up this tension by saying that we humans have “monkey mind.” To be successful, it helps if you give the monkey a task it can handle.

So, the next time you feel that internal resistance and think, “I don’t feel like it,” or, simply, “I don’t want to” along with the temptation to procrastinate, understand that it’s just your limbic system acting out. Instead of putting off a complex project entirely, start by breaking it down into smaller, more manageable steps that won’t scare your monkey mind. Ask yourself, what is the next action I could take on this task?

Related: The 14 Phrases Every VC Wants to Hear in Your Pitch

Make it a small action. Make it a concrete action. Keep the threshold low. What’s the next action? Got it? Now just get started on that action, and that action alone. Getting started is a much lower threshold emotionally. Don’t look too far ahead. Keep your head down and focus on the work, not the finish line. Do that, and you’re on task. Do that, and you’re being productive.

For over a decade ago now, social psychologists have demonstrated that achieving progress on our goals, even a little progress, fuels well-being. They called it an upward spiral of happiness. It’s also an upward spiral of productivity. Feeling engaged after taking that first step, as opposed to avoiding the task and descending into a spiral of shame and anxiety, increases our well-being and helps motivate us to take the next step. It doesn’t take long before we’re fully engaged and productive.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Timothy Pychyl
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Snowflake CEO says monster quarter shows why software firms need new pricing models to thrive in AI age
AISnowflake Computing
Snowflake CEO says monster quarter shows why software firms need new pricing models to thrive in AI age
By Sebastian HerreraMay 30, 2026
5 hours ago
Warren Buffett’s son Peter didn’t know his dad was a billionaire until his 20s—he found out from a rich list
SuccessWarren Buffett
Warren Buffett’s son Peter didn’t know his dad was a billionaire until his 20s—he found out from a rich list
By Sydney LakeMay 30, 2026
7 hours ago
A woman in a dark blazer speaks in front of a table of people.
SuccessLeadership
‘Don’t be yourself’ in the workplace, actually, Columbia professor says. Here’s why authenticity is ‘overrated’
By Sasha RogelbergMay 30, 2026
7 hours ago
Former IHOP CEO Julia Stewart
SuccessJobs
Ex-Applebee’s exec was told she’d never be CEO—she bought the chain and fired her naysayer: ‘We don’t need two of us, so I’m gonna have to let you go’
By Emma BurleighMay 30, 2026
7 hours ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Workthe future of work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
7 hours ago
guitar
AIMusic
AI is splitting the music world. This 49-year-old guitarist used it to keep playing after Parkinson’s
By Mustakim Hasnath and The Associated PressMay 30, 2026
7 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
4 days ago
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
16 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
1 day ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezMay 25, 2026
5 days ago
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
Success
Jamie Dimon tells Gen Z to 'learn how to think, learn how to earn respect' as he describes 'great meeting' with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.