• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
TechPoint Cloud

Google Doubles Down on Enterprise by Re-Branding Its Cloud

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
September 29, 2016, 5:24 PM ET
Google senior vice president Diane Greene
Google senior vice president Diane GreeneAndrew Weeks AndrewWeeksPhotography©2015
Add Fortune on Google for similar content.

If there’s one thing that drives Google’s head cloud chief Diane Greene bananas, it’s the idea that the search giant is not serious about becoming a big business technology provider.

Since joining Google last fall, Greene, speaking Thursday at a press event in San Francisco, said she’s talked to over 200 customers and partners about Google’s various enterprise services, from its work document tools to its cloud computing business in which companies can buy computing capacity on demand.

Greene said that Google (GOOG) would “blow customers away” with the amount of tools and services they have to sell. Yet after each discussion, the companies would inevitably ask “Is Google really serious about the enterprise?”

Get Data Sheet, Fortune’s technology newsletter.

“It was kind of driving ourselves crazy,” Greene joked to the crowd of reporters, analysts, and business representatives.

Of course, Google has long tried to make a healthy business selling workplace software services like spreadsheets and email to companies. Although those services are popular, most people still consider Google to primarily be an Internet search and advertising company.

Greene wants to change that perception and part of that has to do with a re-branding, which technology news site The Information reported in September was in the works.

Now, Google will group together its business apps like Gmail and Calendar under the brand name G Suite, replacing the Google Apps for Work branding. G Suite will also fall under the overarching Google Cloud branding, which is an umbrella term that covers all of the search giant’s various business services like its data analytics tools, Chromebook laptops and Android phones, and cloud computing business.

“When we said this to everybody at Google, there was no question,” Greene said about the rebranding. “Everyone feels that we are Google Cloud.”

ah remember when Google PRs used to correct reporters for calling Google Cloud Platform just Google Cloud? Ah. good times.

— Barb Darrow (@gigabarb) September 29, 2016

Greene and other Google executives like senior vice president of technical infrastructure Urs Hölzle spent the morning bragging about Google’s various technical prowess when it comes to cutting edge technology like machine learning, data center networking, and a popular technology called containers that helps developers and IT operators more easily and efficiently build and manage apps.

Greene said Google powers around 30% of the world’s Internet and reaches many places in the world like Saudi Arabia.

She also compared Google’s cloud computing service to current market leaders Amazon Web Services (AMZN) and Microsoft’s (MSFT) Azure, saying that the three cloud providers currently have about 5% of the total available IT market, which she said was valued in the trillions of dollars.

Last week, Oracle (ORCL) CEO Larry Ellison said that Amazon Web Services is the number one competitor of Oracle’s cloud computing service and he largely ignored discussing Google and Microsoft as competitors. Google did not mention Oracle during its Thursday event.

Echoing similar statements made this week by Microsoft CEO Satya Nadella, Greene also said Google is excited to “democratize” machine learning, a subset of artificial intelligence that helps computers absorb large amounts of data and learn from the information.

The Problem With Google’s New Messaging App, Allo

Besides announcing several new updates to its various business-related tools—like a feature that automatically predicts what work document you might be looking for and preemptively sends you the file—Google executives talked about how much money they are spending on improving and building new data centers. “In 2015, Google spent $9.9 billion dollars, just shy of Amazon and Microsoft if you add them together,” Greene said.

The business of cloud computing requires enormous data center facilities that can accommodate automatically distributing computing resources in times of high demand from customers. Google executives said that Google’s investments in its data centers have resulted in the company being able to upgrade their facilities behind the scenes without impacting customers.

However, it should be noted that Google, like other cloud providers, occasionally suffers from cloud outages, like two that occurred in August and April, due to unforeseen software bugs resulting from routine maintenance.

Hölzle said that Google plans to open new data center regions (essentially multiple data centers connected together) in several countries in 2017. He said that new data center regions would be built in places like the United Kingdom, Germany, Finland, India, Singapore, Brazil, and Northern Virginia.

Global expansion for Google Cloud. 8 new multi-zone regions announced, all connected by Google's backbone. pic.twitter.com/EQqBbmsWiD

— William Vambenepe (@vambenepe) September 29, 2016

The goal is to open “roughly one new region per month,” Hölzle said. “We will keep that pace for a while”

 

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Institute's Global Conference at the Beverly Hilton Hotel,on May 6, 2024 in Beverly Hills, California.
RetailSpaceX
Elon Musk was the world’s first trillionaire for 12 days
By Eva RoytburgJune 24, 2026
11 minutes ago
President Donald Trump pictured in September 2025 signing an executive order that overhauled the H-1B visa program.
EconomyImmigration
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
2 hours ago
How Home Depot is rebuilding retailing with AI
NewslettersCIO Intelligence
How Home Depot is rebuilding retailing with AI
By John KellJune 24, 2026
3 hours ago
bob
AIbooks
Robert Wright sees an ‘earthquake’ coming from AI that goes far beyond jobs: ‘cultural, political, personal, family, psychological’
By Nick LichtenbergJune 24, 2026
3 hours ago
A man wearing a red and black jacket and a red hat walks down a hallway lined with servers.
InnovationChina
For the first time since 2017, it’s China, not the U.S., that has the world’s most powerful supercomputer
By The Associated PressJune 24, 2026
4 hours ago
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
PoliticsPolitics
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
By The Associated Press, Danny Peltz and Anthony IzaguirreJune 24, 2026
5 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
13 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.