• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
TechFortune 500

An Apple a Day: There’s More to It Than iPhone 7

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 17, 2016, 9:30 AM ET
Tim Cook, James Corden and Pharrell comedy bit during an Apple media event in San Francisco
Apple Inc CEO Tim Cook is shown with TV personality James Corden and musician Pharrell during a taped comedy bit in this image shot from a projection screen during an Apple media event in San Francisco, California, U.S. September 7, 2016. REUTERS/Beck Diefenbach - RTX2OJZMBeck Diefenbach — Reuters
Add Fortune on Google for similar content.

An Apple a Day is a weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

The time has come again for our weekly roundup of Apple news. And no, it won’t focus entirely on the iPhone 7.

The tech giant (AAPL) launched its latest mobile operating system, iOS 10, which has already been able to capture more than 20% market share among iPhones, iPads, and iPod Touch devices currently in use.

Still, this was a big week for Apple due in no small part to the iPhone 7. Finally, after months of waiting and speculation, Apple launched its latest smartphone in stores on Friday. The release came after Apple said it wouldn’t have any iPhone 7 Plus stock available to those waiting in line due to overwhelming demand for the 5.5-inch iPhone. Needless to say, it was a disappointment for many who had hoped to get one of Apple’s bigger smartphones on launch day.

Get Data Sheet, Fortune’s technology newsletter

But the iPhone 7 was just one of many Apple stories this week, and in the following roundup, we’ll talk about all the Apple news that mattered. Read on to learn more:

  1. Apple had a rough start to the week after online publication Mic published an email from one of its spokesmen in response to Mic’s claim that Apple has a diversity problem. The email, which Apple had hoped wouldn’t be published, included a mention that Apple’s iPhone event on Sept. 7 had “a lot of diversity,” despite 99 minutes of its show being dedicated to men, leaving just eight minutes of stage time for women.
  2. The earlier report on Apple’s diversity took a turn for the worse on Thursday when Mic published a follow-up article after claiming to obtain more than 50 pages of emails from female Apple employees. Those emails, along with interviews conducted by Mic with female employees, led to allegations from the interviewed employees that Apple has a “sexist” and “toxic” work environment. Apple hasn’t yet responded to comment on those claims, but one employee reportedly filed a complaint against Apple with the Department of Fair Employment and Housing in hopes of investigating the company’s treatment of women.
  3. Apple’s iOS 10 launched this week after months of testing. The operating system, which comes with upgrades to Apple’s iMessage, third-party app support for Apple’s virtual personal assistant Siri, and improved notifications support, is available as a free over-the-air download.
  4. After just a couple of days of availability, Apple’s iOS 10 reached 20% adoption among iPhones, iPads, and iPod Touch users, according to data from analytics company Mixpanel. Meanwhile, iOS 9, which launched last year, is losing market share at a rapid clip.
  5. Apple CEO Tim Cook tried to allay fears that his company’s wireless earbuds, known as AirPods, will fall out of users’ ears in an interview this week. Cook said that the AirPods have never fallen out of his ears, and went so far as to say that they stayed in place even when he wore them while dancing. The AirPods launch late next year for $159.
  6. Apple’s iPhone 7 launched on Friday as lines formed at Apple stores around the world. The smartphone, which was unveiled last week at an Apple press event, comes with a more powerful processor in the A10, a dramatically improved camera, and no headphone jack. Its design is similar to last year’s model, with only a few tweaks here and there. The iPhone 7 starts at $649 for an unlocked model. Those hoping to get the iPhone 7 Plus on launch day had their hopes dashed, however, after Apple announced that its initial stock of iPhone 7 Plus models had sold out ahead of its retail availability.
  7. Looking for the best deal on an iPhone 7? The folks over at WalletHub this week launched a handy tool to help consumers find the best iPhone deals. The tool analyzes both individual and family cellular carrier plans and tallies the iPhone 7’s total cost of ownership over a two-year period.
  8. If you’re waiting for next year’s iPhone, you might find a device with an all-new look. A report surfaced this week, saying Apple is planning a major design upgrade for next year’s iPhone that will include an all-glass face. The smartphone will also come with its home button baked directly into the glass. The home button sits under the glass on the iPhone 7.
  9. Apple said that it has no plans to acquire a streaming-music service, despite holding talks with artist-owned Tidal. The company did not deny, however, that talks are still ongoing with the struggling streaming-music company founded by Jay-Z and others.
  10. Apple’s Japanese unit was walloped with a $118 million tax fine this week after allegedly underreporting income. Apple paid the fine after the Tokyo Regional Taxation Bureau determined that Apple was not paying a tax on the software-licensing revenue it was generating from Japanese iTunes consumers.

For more about the iPhone, watch:

One more thing…Apple’s stock has soared this week and posted its strongest four-day streak in more than two years between Monday and Thursday. The rally, which sent shares up 11.4% between Monday and Thursday, came on the back of solid indicators that iPhone 7 will sell well.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Digital transformation technology strategy, IoT, internet of things. Businessman using smart phone with AI and Digital Icons design.
AICFO Daily
Top CFOs warn AI success depends on training employees, not just buying technology
By Sheryl EstradaJune 25, 2026
31 minutes ago
Samin Menon (left) Neil Movva (right)
Startups & VentureVenture Capital
Exclusive: A former Apple engineer thinks AI infrastructure is built for the wrong future. Investors just gave him $80 million to fix it
By Lily Mae LazarusJune 25, 2026
1 hour ago
Lux Capital cofounder Josh Wolfe’s limited-odds, high-stakes 2027 predictions
NewslettersTerm Sheet
Lux Capital cofounder Josh Wolfe’s limited-odds, high-stakes 2027 predictions
By Allie GarfinkleJune 25, 2026
3 hours ago
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
InvestingMarkets
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
By Jim EdwardsJune 25, 2026
3 hours ago
OpenAI CEO Sam Altman (left) and Broadcom CEO Hock Tan holding their new AI chip, “Jalapeño.” (Photo courtesy OpenAI)
NewslettersFortune Tech
OpenAI and Broadcom’s AI chip has a name: Jalapeño
By Andrew NuscaJune 25, 2026
4 hours ago
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
AIFinance
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
By Sheryl EstradaJune 25, 2026
4 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
22 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.