• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipraceAhead

raceAhead: Bringing Diversity to a Big Bank

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
September 13, 2016, 10:43 AM ET

Greg Cunningham, the new Vice President of Global Inclusion & Diversity at U.S. Bank, had barely been in his job six weeks when his CEO, Richard Davis, reached out for a specific piece of advice.

Philando Castile, a black motorist, had just been shot to death during a traffic stop in St. Paul, Minnesota. The incident, which had been live streamed on Facebook by Castile’s girlfriend, was shocking. But for the employees at the Bank’s headquarters, which is based in Minneapolis, the story hit close to home.

“He said to me ‘I feel like I need to say something and I don’t know what to say,’” recalls Cunningham. It was a chance for the new vice president to share his philosophy on difficult conversations. First rule: Don’t try to make it all better. “We’re hardwired as leaders to want to solve problems,” he says. “But when things like this happen, it’s not an opportunity to solve anything, it’s an opportunity to show up differently.”

Cunningham has been showing up since May, crisscrossing the country, holding candid conversations with U.S. Bank employees in their local habitats, listening to their needs and concerns in an effort to get everyone on board. “Transforming a culture of 67,000 people is never easy,” he says. “You have to make sure that everyone knows that there is something in this for them.”

At the heart of his pitch is the growing body of research that shows how diverse organizations perform better financially. From that perspective, everybody benefits. “Diverse organizations help everyone perform at a much higher level,” he says.

“Diversity and inclusion has historically been about the notion of fairness and equity,” he says. “But not everybody wants to come to grips with fairness.” To the many white men who have asked, with some trepidation, why there is no special employee group just for them, he reminds them that there is no underrepresentation of white men at the organization at any level, and they’re a historically advantaged group. “Nobody blinks at that,” he says. But the conversation shifts to the role that white men do play. “This work is about leading differently,” he says. “How do we listen differently? Talk to our teams differently?”

Cunningham says he’s learned a lot already. “You have to create a safe space where people can take off their Superman or woman capes and get to know each other better.” He always shares candidly about being young, awkward and black earlier in his corporate life, trying to model behaviors that weren’t natural to him. “I used to try to fit in like the white kid who went to Harvard,” says the Clark Atlanta graduate. He asks people to think about who is around them. “What does it mean to lead when you’re encouraging people to take their masks off?”

Though he’s unable to share specifics, Cunningham has set goals for hiring women and people of color, as well as attracting more diverse customers and suppliers. He updates the CEO and senior leaders every month.

And he’s thinking a lot about where the company intersects with the communities they serve. “What does it mean to make a difference where we do business?” In markets that have seen recent racial violence, like St. Louis, the conversations have been particularly meaningful, he says.

His advice for his peers sounds simple, but it’s not. “You have to be willing to create an emotional space for people to talk.” Everyone has stuff, so share yours. “People need to trust that you see them as human,” he says. “And stop trying to solve everything and just listen.”

On Point

Apple redefined diversity in an attempt to defend itselfLast week’s iPhone 7 launch was a typical Apple product spectacle, but a debacle for diversity: One reporter noted that women spoke on stage for a total eight minutes, compared to 99 minutes of speech by men. An Apple spokesperson responded: “There was a lot of diversity on that stage that you don't recognize. Unrecognized by you was the fact that we had a gay man, two African-Americans, a Canadian, and a British woman, Hannah Catmur." Canadian? Inc

Home Depot's Ann-Marie Campbell believes in you
Ann-Marie Campbell is Home Depot's new head of U.S. stores and No. 20 on Fortune’s Most Powerful Women list. She has a big job ahead of her, leveraging the company's e-tail platform while wringing more sales from their existing stores. But she's really in the people business: The Jamaican immigrant, who started out 31 years ago as a part-time cashier, has an almost preternatural ability to understand and motivate the people who work for her.
Fortune

Brazil begins to evolve on race
There are few countries who have been as affected by the Atlantic slave trade than Brazil, which took in more African slaves than any other. And race is complicated in Brazil in ways that it isn’t other places - despite talk of progressive thinking, there are no black or brown people in government and the wage gap between the races is significantly wider than in the U.S. Today, new forms of post-colonial remedies are starting to take hold, which are changing the way the country views itself.
Economist

How to design a museum about African American history
The new National Museum of African American History and Culture, opening on September 24th, is being lauded for its physical beauty, as well as its collection. David Adjaye, the architect behind the new 400,000 square-foot building, spent years thinking about how to best frame the experience of Africans and African Americans through design. "I refused to see the African-American story as tragic," says David Adjaye. "Instead, it is an extraordinary journey of overcoming, and shaping, what America is."
Fast Company

The first large-scale job program for transgender people launches in California
Working with the California Restaurant Association, the new program will help transgender people find entry level jobs at restaurants across the state. The unemployment rate for transgender people is twice the rate of other Americans. For trans people of color, the jobless rate is even more grim.
KPCC

 

The Woke Leader

How Charles Schulz introduced a black character in Peanuts
After the death of Martin Luther King, a devoted Charlie Brown fan named Mrs. Glickman wrote to Charles Schulz asking him to introduce a black character into his work. “In thinking over the areas of the mass media which are of tremendous importance in shaping the unconscious attitudes of our kids,” she wrote. “I felt that something could be done through our comic strips.” His response, and their ongoing relationship, is utterly delightful.
Flashbak

A beloved literary non-fiction magazine publishes a special issue on race
Brevity Magazine has assembled an all-star cast of essayists, editors and artists to examine the lived experience of race, and all the intersections - class, gender, language and ability. There is something here for everyone, but I’d point you to an essay from Roxane Gay on being black in the Midwest, and Deesha Philyaw’s “A Pop Quiz for White Women.”
Brevity Magazine

There actually is a black national anthem
Lift Every Voice and Sing was written in 1900 to commemorate Abraham Lincoln’s birth and quickly became known as the “Negro National Hymn.” Said the lyricist, James Weldon Johnson: “The lines of this song repay me in an elation, almost of exquisite anguish, whenever I hear them sung by Negro children.” It’s quite beautiful.
Poetry Foundation

Quote

Sing a song full of the faith that the dark past has taught us, Sing a song full of the hope that the present has brought us. Facing the rising sun of our new day begun, Let us march on till victory is won.
—James Weldon Johnson
About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

As hantavirus outbreak unfolds, the CDC is missing in action, experts say. ‘I’m very sorry to say that we are not prepared’
PoliticsHealth
As hantavirus outbreak unfolds, the CDC is missing in action, experts say. ‘I’m very sorry to say that we are not prepared’
By Mike Stobbe and The Associated PressMay 9, 2026
6 hours ago
Photo of Zak Brown
SuccessSports
Before the McLaren CEO got a $50 million payday from his team’s F1 championship, he was a high-school dropout who got his start on Wheel of Fortune
By Sasha RogelbergMay 9, 2026
7 hours ago
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of WorkEducation
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
7 hours ago
Protester at Jeffrey Epstein hearing
LawJeffrey Epstein
How Jeffrey Epstein leveraged a prestigious U.N.-affiliated nonprofit—and the Gates Foundation—to control women and keep them in his orbit
By Jessica MathewsMay 9, 2026
8 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
SuccessThe Interview Playbook
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
9 hours ago
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
AIQualcomm
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
By Eva RoytburgMay 9, 2026
10 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.