• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

What Kanye Said About Ford, Disney, and Steve Jobs in His VMA Speech

By
Eliza Berman
Eliza Berman
,
TIME
TIME
, and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
By
Eliza Berman
Eliza Berman
,
TIME
TIME
, and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
August 28, 2016, 11:44 PM ET
2016 MTV Video Music Awards - Show
NEW YORK, NY - AUGUST 28: Kanye West speaks onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)Kevin Mazur/WireImage

This article originally appeared on Time.com.

It was announced before Sunday night’s VMAs that Kanye West would have the floor for four minutes—and given the rapper’s willingness to court controversy, they were among the most anticipated minutes of the evening. When West took the floor Sunday night, he announced that he planned to debut a new music video—“but before I do that,” he said, “I’ma talk.”

West covered a lot of ground during the speech, ranging from the murder rate in Chicago to his idols in the business world to comments on a recent controversy with Taylor Swift (for a full explainer on their drama, see here).

He opened on a light note, though, joking that even if his “Famous” video loses to Beyoncé in the Video of the Year category, he won’t be mad because he’s “always wishing for Beyoncé to win”—a reference to the moment, at the 2009 VMAs, when the Swift-West beef first began. He went on to address the latest events in their melodrama by saying that he’s a lover of all, and that’s why he called Swift to ask permission to include a controversial reference to her, which she later denied giving full permission to use, in “Famous.”

See also: Read Kanye West’s Poem About McDonald’s

But West’s remarks took a serious turn from there, as he proceeded to recount an anecdote when a young black Chicagoan told him last year that three of his friends had been killed and wondered if he would be next. He quoted three ways in which people are kept in poverty—by taking away their esteem, their resources, and their role models—and objected to “older rich people, a.k.a. white,” telling him not to compare himself to creative and business icons like Henry Ford, Walt Disney, and Steve Jobs.

For more on Kanye West, watch Fortune’s video:

 

Before introducing his new video for “Fade,” a steamy “Flashdance”-inspired workout featuring Teyana Taylor, he acknowledged one of his idols in the audience, Puff Daddy, as well as his wife and “thought leaders” like Jaden Smith and 2 Chainz. Then, returning to the light mood with which he opened his remarks, he concluded: “Tonight, we’re here to have fun.”

About the Authors
By Eliza Berman
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
By Michelle Toh
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

‘Blue dot fever’ plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & EntertainmentMusic
‘Blue dot fever’ plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
23 hours ago
people watching tv
Arts & EntertainmentGen Z
Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds
By Jake AngeloMay 7, 2026
1 day ago
turner
PoliticsMedia
Understanding the legacy of Ted Turner and the creation of the 24-hour news cycle: ‘there is no hyperbole here’
By Jocelyn Noveck, Wyatte Grantham-Philips and The Associated PressMay 6, 2026
2 days ago
turner
PoliticsObituary
He was ‘The Mouth of the South’ and ‘Captain Outrageous,’ but Ted Turner said ‘If only I had a little humility, I’d be perfect’
By David Bauder and The Associated PressMay 6, 2026
2 days ago
gosling
Arts & Entertainmentcinema
Shane Black on cult success of ‘The Nice Guys,’ 10 years later: ‘There’s something to being the king of the midnight movie’
By Jake Coyle and The Associated PressMay 6, 2026
2 days ago
pope
EuropeWhite House
Trump accuses Pope of comforting Iran: ‘I think he’s endangering a lot of Catholics and a lot of people’
By Matthew Lee, Nicole Winfield and The Associated PressMay 6, 2026
2 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
22 hours ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
23 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.