• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme
RetailCrystal Pepsi

Crystal Pepsi Is Back on Shelves Today

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
August 8, 2016, 10:18 AM ET
Google source logo
Add Fortune on Google for similar content.

This story has been updated to reflect a response from PepsiCo.

Much like Pokemon and Gilmore Girls, Crystal Pepsi has amassed a cult following years after its moment in popular culture. And thanks to those loyal fans, the soft drink is returning to shelves today.

The caffeine-free, clear colored soda was first introduced in 1992 and was only offered for about a year after failing to catch on with consumers. More than 20 years later, 34,000 people signed a Change.org petition requesting its return. Pepsi heard the cries of Crystal Pepsi fans and responded.

See also: Chipotle Is Trying to Win You Back With Cheap Booze

Professional competitive eater Kevin Strahle was the first to be alerted to the beverage’s reintroduction when the company messaged him on Twitter in June of last year. That following December, Pepsi held a sweepstakes in which 13,000 lucky winners were chosen to receive a six-pack of Crystal Pepsi.

Fast forward six months to when the company announced that the rest of us would get a chance to taste the legendary drink. Fortune reported in June that Crystal Pepsi would be sold for a limited time in Canada starting July 11 and then find its way to U.S. retailers by August 8, for the price of $1.79 for a 20 oz. bottle.

A PepsiCo spokesperson told Fortune that the company has seen “a lot of consumer excitement in Canada since Crystal Pepsi launched last month,” adding that fans in the U.S. will be able to find the product at hundreds of major retailers.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.